Una PBN o Red Privada de Blogs (del inglés Private Blog Network) es una técnica de positioning SEO avanzado. We tell you the details.
What is a Private Blog Network or PBN?
Although it may sound complicated, in essence, a PBN, Private Blog Network o Private Blog Network is a resource SEO very easy.
Una PBN no es más que un entramado de blogs de tu pertenencia al que se le agrega contents con enlaces que dirigen a tu blog o Web principal.
For this reason they are a widely used technique in the world of SEO to obtain links or backlinks of "quality" that point to a certain main website that you want to position.
Benefits of having a PBN
The benefits of a PBN They are sometimes questioned by a certain school of webmasters, who argue that PBN does not work. Which, in part, is false, as a well-built PBN can bring you a number of benefits.
- Quality backlinks: Como sabrás un backlink is a link que se hace desde una web externa a la tuya pero que dirige a esta. Uno de los ranking factors most important used by search engines in the amount of backlinks that lead to your site. This is based on the premise: “if so many websites mention them: it is because the content is good. And, if the content is good, it deserves to be at the top of the results ”.
- Control del material y la strategy: There are SEO specialists who say that the positioning of a website can be summarized as get backlinks. The detail of these links is that you do not control them, well you can buy them from those who offer the service of selling links, but you do not know for sure what is the quality of the sites from which they link you.
Muchas de las webs que utilizan para vender links son grandes granjas de enlace, sitios que a los ojos de Google no tienen ningún tipo de authority y en el camino, incluso, alguna penalty. La ventaja de la PBN está en que you control everything, so you will always get the guarantee that the websites used are clean facing Google.
Risks and disadvantages of a PBN
Even though the principle behind a PBN is very simple: Many websites to create links. In practice, this is somewhat difficult. Well there are certain technical details that you have to save to be able to build a PBN that can give results. Therefore, if you do not follow these details, you could end up with your PBN down and your main website penalized.
- They are expensive: Okay, this is not a disadvantage per se, but if you do not have an astronomical budget we are sure that a large investment can leave you without funds. Yes, doing a PBN is expensive.
- They require time and work: This unless you hire a team to create and manage your PBN. Remember that a network of blogs are many websites ... that require technical maintenance and new content constantly.
- High chances of being penalized: PBNs are a shortcut, a hack. And like all shortcuts at some point they can take their toll. Google is particularly jealous on the PBN issue, why? Because many are made up of very poor websites: with hardly any content and without any use for users.
¿Cómo puedo crear PBN para que no be penalizada?
Even though the details of the creating a PBN they will be treated in a next installment with the necessary depth. In this space we share with you a series of tips that will serve as a guide.
- Get expired domains of high quality with different ending (.com, .net, .tv, .co, .org, .es) and you never buy all the domains have a brother, your girlfriend, some friends buy you some if all the domains are registered in your name you are looking for a mess.
- Uses different content managers (we already know which is the best, but you will not be able to base your PBN using WordPress on all websites).
- Hires different accommodation services Web. Very important: Never host your PBN websites on the same host.
- Avoid the duplicate content: all articles and information on the websites must be different. And we repeat: Everything, from the blog texts to the login data.
- Use different settings for each of the PBN websites. In other words, if you use WordPress on a couple of websites, use different versions of the content manager. With different plugins and different templates.
- Make sure all PBN websites work like real websites because they will be real websites. You must create content and pamper them just as you pamper your main website. Each of the blogs that make up your PBN have to add value.
In summary
PBNs open a wide range of possibilities for SEO. To create one you must have the foundations well laid: we create for you the best online WordPress course in Spanish. Sign up.
