Do you own a photography business? Then you know how important it is to represent yourself and your brand while attracting new customers. Displaying your photographic work is a useful branding tool. Hay muchas opciones para crear una galería en línea de su trabajo. Honestamente, el autohospedaje de su briefcase de fotografías, ya que puede parecer difícil de crear, es la mejor opción. Consulte las principales razones por las que debería tener un portafolio en su propio sitio Web por nuestro amigo Viktor de webcreate.me.
Anyone can create a unique work sample
La fotografía es comunicación visual y Web design. Para mostrar los resultados de su trabajo a los clientes potenciales y proporcionar información adicional sobre el autor, debe crear una cartera en línea y abordarla como un método de personal brand.
Although it may seem difficult at first, the truth of the matter is that you can crea un portafolio atractivo usando WordPress and adjust it to your needs. Many photographers have amazing sites that they created with WordPress themes. Well-designed portfolios in such a competitive industry put your work in the eyes of clients on a higher level. At the same time, every online tool you use to promote your personal brand online will pay off sooner or later.
What advantages do you get from self-hosting?
Let's start with something very obvious from the rows written above. You will improve at least one more skill. As a photographer, you probably don't think about CMS systems and website creation. But if you decide to give it a try, it will enrich your skills and gain more knowledge about how websites work.
If you think it will be a waste of time, let's correct this error. By studying some simple WordPress tutorials, you will be able to choose the best WordPress hosting, install WordPress, add a WordPress portfolio theme, and customize the layout or appearance of your website. WordPress at the same time is a smart solution, as you don't need to waste time looking for a reliable web designer or spend a lot of money outsourcing it (unless you really want something special). At the same time, it is very easy to maintain a WordPress website yourself - most updates require just one click of a button.
Speaking of personal branding, the unique benefit of having a self-hosted wallet is an option for elige el nombre de tu domain. This makes your website seem trustworthy, trustworthy and professional not to mention the biggest advantage of personal marketing.
This comes hand in hand with your very own email address that underlines the professional perspective. Email addresses are included in many hosting plans (or can be purchased separately) and allow you to better manage your mailbox.>
Good hosting companies at the same time offer numerous features and apps within the accommodation sí mismo. Esto puede incluir acceso instantáneo a FTP, copias de seguridad automáticas, apps fáciles de instalar, escaneo de malware, almacenamiento en cache integrado, sitios de prueba y más. Puede ver reseñas de algunas de las mejores compañías de alojamiento de WordPress en el Blog y la página de alojamiento de R Digital marketing.
At the same time, many of the free online galleries only offer limited space. As a photographer, you know how important storage is, as it can be a big problem when you want to upload and share your high-quality images. Most hosting companies offer basic plans that are affordable, but only offer a few gigabytes of stores, but this can be updated for a small fee. It is entirely up to you how you manage the size of the hosted files and how much space you will choose.
How can your personal brand benefit from a self-hosted portfolio?
Throughout your career, you will most likely experience many tricks that will make your life easier. Why not share them on the blog? Blogging as a personal marketing tool it comes with several benefits.
Si escribe publicaciones de blog únicas, significa una mayor oportunidad de que las persons puedan acercarse a usted en la organic search. El alcance orgánico es gratuito y es el traffic de un grupo target el que podría estar interesado en sus servicios.
For the search engines, indica que su sitio web es confiable. El contents actualizado normalmente y las páginas más indexadas pueden significar que tiene más posibilidades de clasificar.
Once you post useful content, people link to it, share it and new traffic from different sources can lead to your site. Your effort pays off in a really effective way, since you don't need to spend a lot of time and money promoting your work, since your readers will share it on social networks. The good thing is that the post is still available, so you can reach new people at the same time many days after the post (or even years if you update your content to keep it relevant).
If you're not into writing long 'how-to' posts very often, you can mix it up with a thematic selection of your photos by writing short descriptions using keywords. The power of blogging to you means that the content you create helps your target audience, so you will become a trusted source.
Como mencionamos, los blogs son buenos para posicionarse en los motores de búsqueda. A la vez de los beneficios de los blogs, puede optimize su sitio web autohospedado a través el uso de sus propios metatítulos, cambiando los enlaces permanentes, etc. Google muestra resultados que son más relevantes, por ende asegúrese de optimizar realmente sus publicaciones antes de publicarlas para que pueda aumentar sus posibilidades de obtener una clasificación más alta en los resultados.
If you host your portfolio yourself, at the same time you can earn extra money from your WordPress blog by placing ads and controlling the income that would go to someone else's pocket.
A simple contact form at the same time enables you to respond to the demands of potential customers. If you can respond using Live Chat, you are in a perfect position to negotiate and establish collaboration.
Full control over your website with photography plugins
This wins over all. The ability to manage, change and customize your website without restrictions is the main benefit. WordPress at the same time offers tons of plugins that you can use to add interesting or unique functionalities to your website. Here are a few you might consider.
WordPress Picu Photo Test Gallery
Picu es un plugin para fotógrafos de WordPress que facilita mucho el proceso de selección de imágenes con los clientes. Una vez realizada la sesión de fotos, en lugar de cargar las imágenes en Dropbox o un servicio semejante, el fotógrafo carga las imágenes en una colección dentro de WordPress en su propio server web y las envía al client from there.
Después, el cliente recibe un buen correo electrónico con un link a la colección. La galería es muy intuitiva y posibilita al cliente seleccionar muy fácilmente qué imágenes le gustaría editar. Una vez que el cliente aprueba la selección, el fotógrafo recibe una notificación por correo electrónico. La lista de nombres de archivos se puede copiar y pegar en Lightroom o en cualquier otro editor de imágenes de su elección para filtrar las imágenes seleccionadas y comenzar a procesarlas de inmediato.
At the same time, Picu collections can be protected with a unique password at the same time, so customers must access a password to be able to view the images and start selecting.
With the use of a custom shortcode, it is possible to display a list of collections anywhere on the site, as an example to build a "Client Area" page with all the collections or individual pages for each client with the respective collections.
The main plugin is available completely free on WordPress.org and can be enhanced with premium plugins that can be purchased at Picu.io.
To you
Wonder no more and let your photographic art impress as many people as possible. Creating an online portfolio can be easy with WordPress. Stay ahead of the competition and create your own platform to showcase the best of your work and improve your chances of getting hired.
Do you have any other tips for creating an online portfolio? Or maybe a question? Just leave a comment below, we'd love to hear from you!
