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Organic reach

Organic Outreach Concept

What is Organic Reach?

Organic Scope is a definition used to talk about the ability of any post to get closer to users on Facebook. It is a concept born in the popular social network created by Mark Zuckerberg, which at the same time has gained special importance in recent years due to the changes, falls and rises that it has suffered as a result of the algorithms implemented in that platform.

As with search engine optimization, this reach depends on many factors that need to be paid attention to. From the type of content that is used (text, image or video, with special preference for the latter), to the amount of interactions by nearby users, the natural reach of the publications is greater or lesser.

It is one of the concepts that companies most have in mind when reinforcing their presence on Facebook, since it determines to what degree they can obtain visibility without having to invest in advertising campaigns, producing articles that extend naturally. It goes without saying that, here, virality is something that also comes into play, and that allows the scope to be shot.

For Social Media specialists, Organic Reach is one of the key factors for their strategies. Getting the highest is a priority, especially if you want to attract a good group of users through Facebook.

What is Organic Reach for?

The Organic Reach serves to understand how many people can be contacted through a publication made on the social network Facebook. In turn, for companies that want to take advantage of this network, it is something that provides them with greater visibility without having to pay for privileged positions.

Even when developing content that achieves a simply large reach is complicated, especially due to the continuous changes in the algorithm of this platform, approaching virality is viable, with all the benefits that this implies. It can be the best way to do commercial promotion without spending money, just doing something original and of quality.

Examples of Organic Reach

It is difficult to give examples of Organic Reach because, simply, it is a kind of metric that is used to see how far an article extends on Facebook. However, we can pose a situation that helps to understand slightly how it works. Let's imagine that on the Facebook of NeoAttack, our marketing agency, we publish a content with plain text that only gets 2 “likes”.

Then, we launched another with a video talking about SEO that in a few minutes has 3 comments and 6 “Likes. The scope of the latter will be greater, since Facebook interprets that it is of higher quality and gives it a certain boost in visibility without paying for it.

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