Una de las mayores ventajas que tiene un negocio Web típico sobre cualquier negocio de ladrillo y mortero: Low costs. Having said that, it is starting to get quite expensive to even start a web business. Why? An increasing number of value-added services offered by plugin and theme developers and at the same time all the hosting services they cover, such as managed hosts.
Previously, the webmaster had to do much of the heavy lifting himself. Now if you want new functionality on your site you can add a plugin and voila - new functionality has been added. The website needs a new skin or needs a redesign, use a template or theme. These new developments are largely good and have helped everyone (especially non-tech people) to start businesses on the web.
At the same time it has created a new market, where the developers of themes and plugins can grow. There are great free themes, plugins, and very affordable hosting options! They may not be the best, but they are definitely reasonable options, especially if you consider that rising costs can make your new web business obsolete even before you make your first sale.
Entonces, si usted es un emprendedor web con problemas de liquidez que busca crear un negocio web impulsado por WordPress, ¡querrá seguir leyendo! Entonces, ¿cuáles son exactamente los costos asociados con la creación de un nuevo negocio web?
- Costos de hospedaje y compra de domain
- Site development
- Add must-have features to your website
- Marketing and achieving initial traction
Some persons pueden considerar mis sugerencias bastante costosas, pero quiero asegurarme de que ser frugal no ponga en peligro un negocio potencialmente exitoso.
Hosting
El hosting es una necesidad absoluta. Sin él, literalmente no puedes tener un sitio web. Los costos del hardware han disminuido considerablemente en la última década. El alojamiento confiable y de alta calidad se volvió mucho más accesible y bastante barato para los estándares de la mayoría de las personas.
As we are looking for something affordable, we have two options: one shared host or a server en la nube. Los servidores dedicados y las opciones en la nube son costosos y están fuera de discusión. VPS al mismo tiempo puede ser bastante costoso, pero hay una razón por la que incluyo VPS como una opción. Aún cuando el alojamiento compartido es barato, los servidores privados virtuales al mismo tiempo lo son para sitios web con poco traffic.
The shared hosting plan that most users turn to is Bluehost. With plans starting at $ 3.49 per month and a domain registration included, shared hosting is a great option for new or low-traffic websites.
Si prefiere probar el alojamiento en la nube, hay una gama de opciones a considerar. Los servidores en la nube son geniales debido a que son planes de pago e ir, lo que los convierte en una opción muy asequible para sitios nuevos. Compartimos un montón de opciones de alojamiento en la nube de WordPress en nuestra reciente serie de blogs, incluidos Digital Ocean, Amazon Web Services, Microsoft Azure o Google Cloud. Pero si desea simplificar la configuración, pruebe Cloudways. Lo guían a través de del proceso de configuración del alojamiento en la nube y sus planes comienzan en solo $ 5 por mes. La nube es una opción ideal si está familiarizado con el desarrollo web y si la escalabilidad es importante para usted. Pero cualquiera que elija, recuerde que probablemente al mismo tiempo necesitará comprar un dominio de un registrador como cheap name.
Ofrecer contents estático es un aspecto importante del rendimiento del sitio, especialmente en los sitios con varios medios. StackPath CDN ofrece contenido por $ 10 por mes por 1TB (al elegir un plan solo de CDN), ¡creo que es una buena oferta! Las CDN desempeñarán un papel importante para mantener el rendimiento de su sitio. Si su sitio web no tiene tráfico usando la nube y un CDN (tecnología supuestamente costosa de alta gama) le costará solo $ 10 por mes. Without compromising performance at all!
Use free themes
WordPress has a large community of developers and web designers who constantly create great themes to help you. You can check out our recent post on the best places to find free themes and get started from there. And of course, let's not forget, we have some pretty awesome free WordPress themes in the house, so please check them out!
A desarrollador web realmente bueno puede costar alrededor de $ 100 por hora y probablemente valen cada centavo, pero supongo que no puedes pagar eso. Ahora, si no está satisfecho con el nivel de personalización que ofrece un tema gratuito de WordPress, puede elegir por un tema premium de WordPress.
Total es un tema de WordPress multipropósito de arrastrar y soltar y ofrece un montón de funciones para asegurar que incluso alguien que no se sienta muy cómodo con el Web design pueda crear un gran sitio web. Y al mismo tiempo proporcionamos soporte gratuito durante 6 meses 🙂 Cuando compara el tipo de sitio web que es probable que un desarrollador web cree por $ 60 y lo mide con el valor que ofrece un tema como Total, ¡el tema se destaca por una milla!
So my advice is to take a look at the free themes (they are quite impressive) and then explore some of the theme stores and markets that offer premium themes. A web developer will definitely cost more than the $ 60 that a premium theme will cost. At the same time, you can always try things with a free theme for a while and then upgrade to a premium theme to create a dream site. Or if you are lucky enough to find a great web developer at the right price, hire them!
Use free plugins
Once you've chosen your hosting service and found the right theme for your site, we'll have to work to add the necessary functionality to your website. I have compiled plugins that will provide the different functions that most WordPress sites require (IMHO) along with my selection of the best plugin to achieve said function. But remember to check if your theme or hosting provides these features before installing a plugin to prevent your website from bloating.
- Security - Very important part of any site, especially if your site collects information like credit card numbers. Use a security plugin like Wordfence Security or IThemes Security and an audit plugin like Sucuri Security or WP security audit log. One plug-in designed to protect and another to track everything that moves under the hood.
- SEO - Create sitemaps and make the indispensable additions to each article on your website with Yoast SEO. El tiempo invertido en aprovechar al máximo la optimización de search engines se traduce en menos dinero gastado en marketing.
- Sharing socially - Use a minimal plugin to share on social networks like Share on social networks by Danny or a more popular one like Mashshare. At the same time I found a particularly useful plugin to automate social sharing for your work on Next Script social media auto-poster.
- Protección contra el spam - Akismet is very effective at handling spam comments, but you will need a plugin that can handle spam of all kinds. Spam bee and WPBruiser they are powerful tools that will isolate your site against spam attacks.
- Site backups - Use Updraft Plus and restoration to protect your site and give yourself peace of mind.
- Contact Forms - Contact form 7 it adapts well to practically any type of site.
- Complemento de almacenamiento en cache - If you insist on using a CDN, use W3 total cache que es un complemento estupendamente poderoso. Si prefiere usar un complemento de almacenamiento en caché que be más fácil de manejar, intente Faster WP cache.
- Compatible with mobile devices - If your WordPress theme is unresponsive, you will want to consider a plugin like WPTouch to make your website mobile friendly.
- Mailing list – Utilice un complemento freemium how MailChimp to get started and build your mailing list. And use Optin forms to increase the growth rate of your mailing list. You can use MailChimp for up to 2000 subscribers for free 🙂
- Ad management - Use a free plugin like Rotate ad to create ads.
If you use some of the previously mentioned plugins or similar plugins to perform each of the above tasks that are regularly considered indispensable to run a good WordPress web business, you ensure that your website is:
- Safe, protected with regularly scheduled backups.
- Fast and well cached.
- Search Engine optimizado.
- Social and friendly with contacts.
- On the way to a long mailing list.
- Automatically handles spam.
- Generate income.
All of this is pretty impressive when you consider that you don't have to spend a penny on these add-ons. Obviously, free plugins have their limitations compared to their premium counterparts.
Low budget marketing
Marketing is an important part of any business plan, and you don't need a big budget to get started. Here are some tips on how to advertise and increase interest in your business without going broke.
- Create a Blog, write amazing things and offer valuable and tangible information to your readers. This is a great idea, if your business revolves around products or a service, although it may not work as well, if you want to start a purely multiple retail business.
- to write For others, it may be other blogs (more popular than yours) or the best magazines in your niche.
- Build a mailing list, you can use this to leverage your marketing later on. Email marketing is much more effective (there is tremendous sampling bias, as only people interested in your business will bother to subscribe) and it costs nothing.
- Set up a cash affiliate program, si la gente puede traerle nuevos negocios (especialmente si vende algo fácilmente replicable como software), esté dispuesto a compartir una parte considerable de sus ganancias.
- Commentary, participate and interact on the web and social networks. Don't do it just for the sake of doing it. Add something really valuable to the conversation. At the same time it means that you cannot automate yet. Use Social mention to find out who is talking about your niche.
- Find free credits for advertising in Facebook o Google (si prueba Bluehost, actualmente ofrecen $ 50 en promociones). Debería intentar encontrar ofertas similares para otras redes sociales y motores de búsqueda al mismo tiempo. La publicidad PPC es una industria estupendamente competitiva, aproveche la oportunidad.
- Offer trial periods & freemium products, much of the WordPress plugin market works this way. It is true for almost all the plugins that I have suggested.
- Prepare Google Business Account and capitalize on local reviews, which is especially important if you have a local or hyperlocal company.
- Use podcasts, It may work very well for you!
- Offer coupons and discounts during festive seasons like Black Friday. Offer people exclusive, time-bound offers that make your products more attractive.
- Search engine optimization y no puedo enfatizar esto lo suficiente. Todo cuenta: el rendimiento (velocidad) de su sitio web, la frescura del contenido e incluso la frecuencia con la que su sitio se bloquea. A medida que los motores de búsqueda se vuelven más inteligentes, su sitio web deberá mantenerse al día. Un complemento como Yoast SEO solo funcionará al mismo tiempo de un sitio web sólido que funcione correctamente con un buen hardware. El SEO es una parte integral del marketing, no lo tome a la ligera. No confias en mi R Digital marketing recibe el 35% del tráfico a través de de motores de búsqueda.
For this to work, remember to measure the effectiveness of each different approach using an appropriate time frame. Over time, you will find what works best for you and will do it best.
Final thoughts
Too many companies are simply running out of cash, which is undoubtedly one of the main causes of startup failure. And many more companies never get off the ground due to high cost barriers. So why not start frugally with our advice and scale when necessary? I hope I have made it possible for some people to start their own businesses with WordPress.
Let us know if you have any more tips for starting a business affordably in the comment section. And subscribe to the R Marketing Digital blog, we will bring you the best news about WP from all over the web every week!
