Crear seguidores en las redes sociales debería ser ahora un target para todas las tiendas, blogs y sitios comerciales en línea. Si desea lectores, clientes y clientes nuevos y recurrentes, entonces es imprescindible tener una comunidad de seguidores en las redes sociales.
But building this fanbase on social media is easier said than done. Social media can be time consuming and labor intensive. The most frustrating thing is that there are no defined winning strategies, so returns cannot be assured.
En este artículo, veremos cómo aumentar sus seguidores en las redes sociales desde su sitio de WordPress. Desde la automatización de su contents de redes sociales hasta la adición de ventanas emergentes, bars de saludo y casilleros de contenido, discutiremos las mejores estrategias para que los visitantes de su sitio Web lo sigan en las redes sociales.
What you should already be doing on your WordPress website
There are some very basic foundational strategies that every WordPress website should adopt, and if you aren't already doing so, you need to quickly set up today. These will not only help you save time, but will slowly grow your followers over time.
Add social follow buttons
Social follow buttons should feature prominently on your site. Placing them on sidebars is a great way to make sure they're constantly visible and easily accessible to your audience.
Follow AddThis buttons is a free WordPress plugin that will allow you to add social buttons vertically or horizontally in your sidebar or header. Usable with many popular social networks, you can display the icons of the social media channels of your choice.
Show social sharing buttons
Su sitio web de WordPress debe tener botones para compartir en redes sociales arriba o debajo de cada contenido que le gustaría compartir. Esto animará a sus visitantes a compartir su contenido en las redes sociales. Tener su contenido compartido por sus lectores significa que será visto por una audiencia más amplia. Esta es una excelente manera de dar a conocer su sitio, aumentar el traffic y ganar nuevos seguidores en las redes sociales.
Floating social bar from WPBeginner makes it possible for you to add a floating social bar to any page or post on your site. This free WordPress plugin sets up quickly, looks great, and will help you share your content. If you are not using it yet, download it now.
Make content tweetable
The easier you make it easier for your audience to share your content, the more they will fulfill this wish. Better click to tweet es otro complemento gratuito de WordPress que le posibilita insertar cuadros de clic para twittear en sus publicaciones. Seleccione citas destacadas de sus blogs para que sean tweetables. Hacer que tu mejor contenido be extremadamente sencillo de twittear de esta manera ayudará a que tu Blog se comparta en Twitter y te gane nuevos seguidores en Twitter.
To show feeds sociales
Displaying social feeds on your WordPress website is another way to help increase your social media following. By demonstrating all the great content, discussions, and comments that are shared on your social media channels, your website visitors will soon be eager to join your community of social followers.
WordPress Social Stream is a premium plugin that can be purchased from CodeCanyon. It enables you to create social feeds for each of your social networks. Or combine all your social media feeds into one social stream. With different layout styles available, this plugin will allow you to display your latest social media news in style. This, in turn, should help impress your WordPress audience and encourage them to follow you.
So now that we've considered the basics of increasing your social media following from your WordPress website, let's take a look at what else you can do.
Automate your social media content
It is very important to constantly share your high-quality content from your WordPress website on your social media channels. It keeps your social networks active and interesting, which helps to generate followers.
Regardless, posting regularly to different social media channels can take a long time. Using social media management tools I like it CoSchedule makes it possible for you to automate all your social posts. CoSchedule makes it possible for you to plan, organize and manage all your posts from your WordPress dashboard. You can even create social media posts and schedule them to run, all without ever leaving your WordPress site.
Automatizar sus publicaciones en las redes sociales de esta manera no solo le ahorrará tiempo, sino que al mismo tiempo mantendrá sus redes sociales actualizadas. A la hora de elegir a quién seguir, las persons optarán por aquellos perfiles sociales que están constantemente presentes y publican continuamente nuevos contenidos. Por lo tanto, automatizar su uso compartido contribuirá en gran medida a aumentar sus seguidores.
Add social media pop-ups to your WordPress website
Using social media pop-ups on your WordPress website to increase your social media following can be very effective. Pop-up windows capture the attention of your visitors and encourage them to act in a specific way. Pop-ups are generally used to collect emails. Regardless, if your goal is to grow your following on social media, then it makes sense to use your pop-ups to do just that.
Creating pop-up windows with OptinMonster
OptinMonster es un software de generación de prospectos que puede ayudarlo a aumentar su seguimiento en las redes sociales a través el uso de ventanas emergentes en su sitio web de WordPress. Al utilizar Canvas, puede diseñar ventanas emergentes personalizadas, específicamente para las necesidades de su sitio. Cree fácilmente una opción de seguimiento de Twitter, una ventana emergente idéntico a Facebook o una ventana emergente para otro channel de redes sociales.
Always think carefully about where and when to display a pop-up window. People will follow a site because the content creates value in their lives in some way. Visitors need time to interact with and connect with your site, so when given the option to follow you on social media, they take advantage of it.
Therefore, displaying a pop-up window when visitors come to your site is usually not the best way to gain followers. Ideally, wait until they've been on your site for a while or read a certain amount. You can then display a pop-up window at the appropriate time or one that appears after a reader has scrolled down a page to a certain extent. Alternatively, you can use an exit pop-up window.
Use of exit intent technology
Un estilo diferente de ventana emergente que puede llevar a la práctica en su sitio web de WordPress es una ventana emergente de salida. Este tipo de ventana emergente utiliza tecnología de intención de salida para detectar cuándo un Username está a punto de abandonar su sitio. A continuación, se muestra una ventana emergente antes de que se pierda el visitante.
An exit pop-up window can be particularly useful for collecting social media follow-ups. When a visitor is ready to leave your site, they will have a good understanding of what you have to offer. So by showing an exit popup just before they leave, you have a high chance of turning them into social media followers.
Siempre tenga cuidado de no utilizar demasiadas ventanas emergentes. Numerosas ventanas emergentes molestarán a su audiencia y al mismo tiempo pueden afectar su clasificación con Google. Pruebe diferentes ventanas emergentes y supervise los análisis para ver a qué responde mejor su audiencia. Después, ejecute la ventana emergente con las conversiones más altas.
Viewing a greeting bar
Displaying a greeting bar on your WordPress website is another simple and automated way to boost your social media channels and promote followers. A greeting bar attaches to the top or bottom of a web page, or it can move when a user scrolls down the page. Since it is constantly visible to your audience, it is a great place to display an important message, as a reminder to join you on social media.
SumoMe es un complemento gratuito de WordPress que le posibilita agregar una barra de saludo, o barra inteligente, como la llama SumoMe, a su sitio web. La barra inteligente de SumoMe se puede personalizar para mostrar un mensaje para alentar a un seguimiento de Twitter o un me gusta de Facebook.
Tienes control sobre cuándo y dónde se muestra la barra inteligente, y si actualizas a SumoMe Pro, puedes agregar píxeles de seguimiento y conversion a tu barra. Esto le posibilita realizar un seguimiento del éxito de su barra inteligente para convertir a sus visitantes de WordPress en seguidores de las redes sociales.
A greeting bar works in the same way as a pop-up window, but is less intrusive. In spite of everything, it is more visible since it is constantly in view of its visitors. Consequently, it can be a very effective way to increase your social media following from your WordPress site.
Content and social media lockers
El uso de casilleros de contenido en su sitio web de WordPress puede ayudar enormemente a aumentar sus seguidores en las redes sociales. Un casillero de contenido mantiene el hidden content a tu audiencia hasta que realiza una acción de tu elección, que en este caso sería seguirte en una de tus redes sociales.
Ninja Popups is a premium WordPress popup plugin that, among many other features, makes it possible for you to add social media content lockers to your website. Ninja Popups includes a visual drag-and-drop editor, making it easy to customize your social content lockers to meet the specific needs of your site and display the social media channels of your choice.
The key to a successful content locker is hiding the information your audience wants. Save your hottest and best performing blog posts, outrageous images, interesting videos, or discount codes. The more searched the hidden content, the more people will follow you on social media to enter it.
Final thoughts
Monitoring your site analytics is an important way to know what is working and what needs to be rethought. Try different strategies and then track the results so you can see which ones get the most conversions. While all of the methods in this article can be effective ways to increase your social media following, ultimately, you need to find what works for your audience.
What strategies are you going to implement on your WordPress website to increase your following on social media? Share the comment below ...
