Text Ad Concept
What is a Text Ad?
A Text Ad is one of the most basic advertising formats. Within digital marketing, it is known for being one of the most hard-working methods for advertisers to promote or advertise any aspect that interests them through Google AdWords, or what is the same, through the Google display network. They are characterized by being composed solely of text, renouncing any graphic element beyond letters, numbers and symbols.
These ads are always made with the mentality of positioning some type of link in a privileged way and attracting more traffic, always having as a distinctive feature the lack of images and any visual format. Despite their apparent rigidity, they have different sub-classifications that are known to increase the amount of information to be thrown to the user.
Thanks to this we have what is known as expanded text ads, a method that advertisers can take advantage of to give more information without having to click and, therefore, have a better chance of obtaining the visit or even the desired conversion. . They usually have a title, a description, a URL and several path fields with which it is complemented.
Very recurrent within AdWords and, therefore, in most internet searches, text ads are one of the most basic and effective formats in terms of online business promotion, mainly within the field of SEM.
What is a Text Ad for?
A text ad serves to obtain a strategic position in search results, appearing as one more result in the Google SERPs or even attracting attention within any of the platforms of the Display Network of this company.
They are direct and have a certain versatility when it comes to shaping their content, even when they are limited only to the use of text, as their name indicates. The text ad can be very useful to direct traffic to a specific point on a website, increase the sales ratio, generate more leads and increase the number of customers.
Text Ad Examples
Performing any type of search in the Google search engine we can see several cases of text ad, mainly oriented to lead to web pages with an aspect equivalent to the usual results within the SERPs. However, we are going to throw several more specific examples through the official documentation of that company.
In the following article you can see different types: Text ad examples.
More information about the Text Ad
If you want to get more information about the text ad, you can read what we are going to provide you. In the following links you have access to various contents with more details and notes of interest on this subject. We hope you find them useful.
