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Social Media Specialist




Social Media Specialist Concept

What is a Social Media Specialist?

The Social Media Specialist is responsible for administering, building and managing the online community around a brand, creating lasting relationships with its fans and managing to strengthen relationships with users interested in the brand. They are also known as Community Managers or Social Media Managers.

The profession of Social Media Specialist it is very recent, so much so that some do not exceed 15 years of experience. With the emergence and development of social networks such as Facebook and Twitter, different related positions with the Social Media Specialist. From this dynamic, different job opportunities were generated for the social media expert.

Many believe that anyone who constantly uses social media and posts in their spare time can be a Community Manager. But a Social Media Specialist is one who knows integrate Social Media strategies with your company's Online Marketing.  

The Social Media Specialist is an expert in create attractive content, manage a company's corporate blog, monitor publications and searches of your company's sector and know your target audience. For that, a lot of study and practice is required, so it is not a job that anyone who uses social networks can do it.

What is a Social Media Specialist for?

The Social Media Specialist helps a company achieve venture into the world of the Internet and, in the case of already having accounts in different social networks, create social media marketing strategies, not just to market, but to interact with users and create a business-oriented community.

This specialist use the best tools to achieve the objectives set. He also knows all the tricks to make the most of communication. You know exactly what are the best times to post on social networks. From this dynamic, it becomes an important figure for the good relationship that a company maintains with its customers.

Examples of Social Media Specialist

We can take the example of a Social Media Specialist to some of the team members of our digital marketing agency, NeoAttack. The Social Media Specialist has become a very important member of any company that wants to stand out on the Internet.

More information about Social Media Specialist

Would you be interested in being a Social Media Specialist? Or are you interested in hiring one? We suggest you read these two posts that complement all the information provided about these specialists, what their qualities are and how much a Community Manager earns on average.