What is an SEO Professional?

A SEO professional is the one who is responsible for making the most of a website according to the parameters of the Google algorithm. Ultimately, the goal of an SEO professional is make your website appear among the first results of search engines every time the user enters certain keywords that are related to your website.

Being an SEO professional entails understand the Google algorithm and know the best practices to get a good ranking in organic search results. In another era, this job involved only knowing how to use the right keywords and repeat them enough times to get to the top of the search engine. Despite everything, it has now become a much more complex task that has to do with a wide variety of factors.

What is a SEO Professional for?

An SEO Professional must first complete a analysis or audit to know what are the points on which there are to work to start improving search engine positioning. With this information, and knowing the objectives of the company, you can develop a strategy to get your company's website to the top positions of the search engine in the shortest possible time.

The areas of work for an SEO professional include:

• Make the most of the site architecture: For Google it is very important that all the information on your website is easy to find and that you can navigate comfortably between the different pages of the site. Placing a good amount of internal links using different anchor text that include both keywords and generic words, is a good way to show the search engine the value of your page. In addition, the use of meta tags and a clear and simple sitemap is very important.
• Review of existing content: the dynamism of the contents of a website is highly relevant for the search engine. The frequency of publication no longer matters so much as the periodic update of the content. If you have outdated posts, not only can you lose positions in the search results, but you can even get a penalty.
• Keyword Research: Keyword research is an essential part of every SEO Professional's job. In order to get the most out of a website properly, you need to get relevant keywords that help you rank higher in organic search results.
• Link Building: Obtaining quality links that lead to your website is one of the services commonly offered by any SEO professional. It is essential to have back links that indicate that your content is relevant.

Examples of Professional SEO

The Search engine optimization is one of the main services we offer at R Marketing Digital. Our SEO agency is recognized throughout Spain for having the best professionals and the lowest rates in the sector. We offer all kinds of search engine positioning services:

You can also see our portfolio to know the results that other clients have obtained working with our agency.