Impressions Concept
What are Impressions?
Impressions are the visions or the times that a publication, link, text, image or video appears in front of the eyes of a user. If we were referring to Google and its results, an impression would be every time a person sees one of the websites that appear when performing a search, without even entering it, just seeing how it appears while scrolling down with the mouse.
It is a concept whose definition varies depending on the platform or service that uses it. However, it usually has to do with the appearance on the screen, or what is the same, the display by the user without any type of interaction involved. Even though it may be ambiguous for many, this term is one of the most frequent in the network of networks, especially when talking about online commercial promotion.
The reason for this is none other than its importance when carrying out online advertising campaigns. The bannersWithout going any further, they can be priced based on the impressions that are achieved, with what is usually called CPM. Due to this, one of the objectives of any publisher or owner of a brand with a presence in networks is usually to enjoy the highest number of impressions, even when this usually also translates into a strong interest in moving from that impression to interaction.
What are impressions for
The impressions are used to understand how many times content of any type appears in front of the eyes of the audience. Whether it is a link in a search engine or an image in an article, its appearance in front of the user on the screen is what is counted as impression, and its knowledge serves to establish to what extent something works and enjoys a good volume of traffic, or not .
Thus, it becomes a good meter for those who analyze the performance of a portal, as well as a factor that contributes its bit in the field of SEO.
Examples of Impressions
As examples of impressions, we can think of the chapter "Some Figures" that appears on the home screen of our website: https://neoattack.com. Every time that chapter is displayed on the screen, an impression is recorded due to its appearance. In turn, Google or any other monitoring tool registers it so that the total achieved in a certain period of time can be known.
In the same way, if you search for “NeoAttack” in the Google search engine, each result that is seen on the screen records an impression towards its URL, since it is also visible.
More information about Impressions
Do you want to learn more about Impressions? In that case, we can offer you more information through the links that we leave below. In them there are more data of interest that can be useful to continue learning.
