Alexa Index Concept
What is the Alexa Index?
The Alexa index, also known as the Alexa ranking, is a system that measures and classifies the performance and positioning of a web portal, compared to the million most popular pages on the Internet.
This index is public and can be consulted by anyone. The way the traffic range is calculated, it is a estimate of the frequency of visits that the page receives, compared to other.
In other words, the rank of the evaluated page not only depends on the variations in visits to it, but also the variations influence.
Therefore, the Alexa Index it is considered a relative value and also depends on the theme and niche to which the web portal belongs, given the competition it may have.
What is the Alexa Index for?
The Alexa Index serves to collect data from millions of Internet users globally, who have voluntarily installed the Alexa bar in their browsers. That is works as a statistical sample on which the calculations are made, to estimate the number of visits and determine the ranking.
The Alexa Index it is fundamentally useful, for commercial pages, in order to predict the behavior of visits and measure the effectiveness of optimization strategies.
A good ranking in Alexa can serve to get a good ranking in directories and subject lists about the market niche.
It can also be used to get advertising, if the intention is to monetize the web portal, as in the case of people who are dedicated to blogging.
Similarly, the Alexa Index can be used to know the level of reception of the content broadcast over a period of time, which helps to take steps for its optimization.
Alexa index examples
Here are examples of the top 10 places in the Alexa index globally and in Spain:
The index can also be consulted by the following categories: Home, Games, Business, Sports, Health, Shopping… etc.
To know the statistics of the Alexa Index of a web portal, it is required to register on the platform, with a valid email, demonstrate ownership of the site and insert a code provided by Alexa in the root directory of the server.
The next step is to install the Alexa bar in the browser, and include the Alexa Widgets on the site pages so that it can be monitored by Alexa.
More about Alexa Index
To learn more about topics related to ranking and positioning on the Internet, we suggest the following articles:
