TikTok is one of the most popular applications in the world, and like many others it also offers companies the opportunity to reach a large community of users who prioritize entertainment and authenticity.
With TikTok Ads Manager, businesses and marketers have access to the global audience of TikTok and other applications. From targeting, ad creation, reporting, and ad management tools, TikTok Ads Manager offers a powerful yet easy-to-use platform.
The first thing you should do is sign up for the Tik Tok Ads Manager Platform. You can do it as a business or individual person. Then fill out the form and wait for them to contact you.
Please note that TikTok Ads Manager is not available in all countries.
Advantages of advertising on TikTok Ads Manager?
As one of the world's most downloaded apps in 2020, TikTok's audience spans more than 150 countries around the world. Our diverse products and your audiences will help you reach more customers and drive traffic to your business.
Effective Range
With TikTok Ads Manager, a complete family of applications can be accessed, covering multiple verticals. This allows you to find the most suitable users for your products based on your marketing goals.
Creative ad tools and formats
With Tik Tok Ads Manager, you can choose the formats that best suit your campaign goals. This includes, but is not limited to: horizontal, vertical or square videos and images.
However, the ad format is only one piece of the puzzle. What really makes a difference is being able to create attractive ads and continually optimize them. From a 6-digit ad campaign to a small business with a limited budget.
- The Video Creation Kit It makes it easy for you to create your video ads. This tool provides you with a variety of video templates and allows you to create videos using your existing images, without needing to be a professional editor.
- Managing ads can be time consuming. For more efficient ad management, you can use the «Creative optimization »To help you automate the process of creating, delivering and optimizing your ads.
Reach potential customers with precision
With TikTok Ads, you can target your audience by gender, location, age, interests, and other unique variables. It also includes the option to create "Custom audiences" and "Similar audiences" (like on facebook) to reach more people similar to your existing customers.
Reliable measurement
TikTok Ads Manager measurement tools allow you to monitor the performance of your ads by viewing detailed data and automating custom reports.
Use the pixel TikTok to monitor your ad performance and measure your marketing results by tracking user behaviors on your website.
Where do TikTok ads appear?
Depending on the placements you choose, your ads can appear in four places: "In-feed," "Detail page," "Post-roll," and "Story."
see the TikTok ad placement for more details.
What are TikTok ads like?
Currently, TikTok Ads Manager supports two main ad formats across all locations: images and videos. TikTok only support video ads, while the other apps on the platform support images and videos.
How much do TikTok ads cost?
TikTok Ads Manager offers two budget options: daily or lifetime. The budget can be changed at any time throughout your campaign, and the system will not spend more than the budget you set.
To ensure that your ads are budgeted for, the minimum budget at the campaign level is 500$USD and the minimum budget at the ad group level is 50$USD.
Offers
A bid indicates how much you are willing to pay for the actions you want users to take after viewing your ads. TikTok Ads Manager offers you different bidding methods to choose from.
Bidding is an important part of the overall ad creation process. Currently, TikTok Ads Manager offers 4 different bidding methods:
- Cost per click (CPC)
- Optimized cost per click (oCPC)
- Cost per thousand / thousand impressions (CPM)
- Cost per thousand views (CPV )
CPC
Cost you are willing to pay per click. The system will deliver the ads to the users who are most likely to click on them at a cost that is as close as possible to your offer.
oCPC
This means that your bid is the cost you are willing to pay per result. The system will deliver your ads to the users who are most likely to take the action you want at a cost that is as close to your bid as possible.
Note: You establish the offer of how much you are willing to spend per result (conversion), but your actual billing is based on clicks, not results.
Example: Jon owns a barbershop and wants people to book haircut reservations on his website.
Choose the goal of the conversion campaign and set your bid as oCPC. He just wants to hit the haircut point, so he sets his bid for each result (reservation) at 15$USD.
As your campaign runs, you start getting clicks. The system will bid more for the clicks that are more likely to generate a reservation and less for the clicks that are not.
Your total spend of 50$USD leads 5 people to sign up for a haircut on your site. This is an average of 10$USD per result, which is less than your offer of 15$USD. This is Jon's calculation to find the average cost per result.
Jon looks at his bill and sees that he was charged 50$USD. This came from 100 clicks at an average price of 0.50$USD.
Now if Jon only had 50 clicks. Your charge would still be $ 50 on your bill for 50 clicks at an average price of $ 1.00 (billing event). However, Jon still received 5 bookings from his $ 50 spend, so he still has an average of $ 10 per result compared to our offer of $ 15 (calculation).
- Calculation: total cost / total result
- Event of billing : charged per click
- Applicable advertising object: installations of applications, conversion
CPC vs. oCPC
The billing event for CPC and oCPC is clicks. The difference lies in the goal of optimizing the system when delivering your ads.
- For CPC, the system optimizes delivery to get more clicks.
- For oCPC, the system optimizes delivery for more conversions (eg app download, landing page purchase, etc.).
CPM
This means that your bid is the price you are willing to pay for a thousand impressions. The system will deliver your ads to get the most exposure and reach as many customers as possible within your budget.
- Calculation: (Total cost / Total impressions) * 1,000
CPV
This means your bid is the price you're willing to pay for every 1,000 6-second or 2-second video views. The system will deliver your video to get as many views as possible within your budget.
Advertising policy
To ensure that all content runs in a brand-safe environment for both advertisers and partners, TikTok has a dedicated ad review team to ensure your ad complies with their advertising policies, applicable laws and regulations. in the corresponding countries / regions.
