Tik Tok has launched its new website Tik Tok For Business, which provides marketers with a variety of resources and tools to help them use the video application for their advertising campaigns.
Don't advertise, make Tik Toks
The main focus of the platform is the TikTok advertising slogan: "Do not advertise, do TikToks." With this phrase, the Social Network promotes its business solution, inviting companies to focus on the use of the platform, instead of disruptive ads.
TikTok is a great opportunity for businesses to advertise in a way that doesn't feel artificial or naive.
Tik Tok is a platform designed to inspire people with authentic and creative original content that you couldn't find anywhere else. Creative, upbeat, and fun content is so unique to Tik Tok, and we've been inspired to see our community also welcome a variety of content.
For brands, this opens a whole new window of opportunity to create content that speaks to people, invite the community to join the conversation, and ... Make TikToks.
The TikTok For Business platform
The platform includes tips, notes and links to other TikTok tools, as their Creator Marketplace and its self-service ad platform (not yet available in all regions).
The platform also provides links to a variety of case studies to help businesses understand how they can make better use of TikTok for their promotions. The resources available are interesting. It promotes the various ways that TikTok can be used for marketing.
Spend time on the application: Make yourself a profile, follow popular users, and create practice content, until you feel like you have an idea of what real users like and the culture of the platform.
"For a business to be successful on TikTok, they must first be active on TikTok," said Mike Prasad, CEO of Tinysponsor. "Give users a reason to follow you."
Please note that authenticity is the key here
Don't try to create memes if that's not your business environment. Create content that fits your brand and contributes to your specific goals.
Marketers can take advantage of the unique opportunities that can only be found on Tik Tok to connect with the community, build their brands, and achieve their goals, including:
- Tik Tok is an entertainment-based platform that offers users and brands the tools to tell their stories.
- With Tik Tok, the industry can build a mobile and sound environment. And there are many opportunities for sound: music, sound effects, voiceovers, reactions, and more.
- At Tik Tok, people can become so engaged and inspired by a marketing campaign that they will create their own version. Brands can experience the impact their campaigns have on people.
- TikTok is an open platform where anyone and any brand can be discovered. The opportunity to learn about what is happening around the world is limitless. Culture is created openly and inclusive on TikTok, every day.
- They are all full-screen full-length videos and appear natively with the user experience. Working with many of the industry's leading third-party vendors, we are developing our suite of measurement solutions.
To learn more about TikTok For Business, visit www.tiktok.com/business.
