TikTok is one of the most popular applications in the world, and like many others it also offers companies the opportunity to reach a large community of users who prioritize entertainment and authenticity.
With TikTok Ads Manager, businesses and marketers have access to the global audience of TikTok and other applications. From targeting, ad creation, reporting, and ad management tools, TikTok Ads Manager offers a powerful yet easy-to-use platform.
The first thing you should do is sign up for the Tik Tok Ads Manager Platform. You can do it as a business or individual person. Then fill out the form and wait for them to contact you.
Please note that TikTok Ads Manager is not available in all countries.
Advantages of advertising on TikTok Ads Manager?
Como una de las aplicaciones más descargadas del mundo en 2020, el público de TikTok abarca más de 150 países de todo el mundo. Nuestros diversos productos y sus audiencias lo ayudarán a llegar a más clientes y atraer traffic a su negocio.
Effective Range
With TikTok Ads Manager, a complete family of applications can be accessed, covering multiple verticals. This allows you to find the most suitable users for your products based on your marketing goals.
Creative ad tools and formats
With Tik Tok Ads Manager, you can choose the formats that best suit your campaign goals. This includes, but is not limited to: horizontal, vertical or square videos and images.
However, the ad format is only one piece of the puzzle. What really makes a difference is being able to create attractive ads and continually optimize them. From a 6-digit ad campaign to a small business with a limited budget.
- The Video Creation Kit It makes it easy for you to create your video ads. This tool provides you with a variety of video templates and allows you to create videos using your existing images, without needing to be a professional editor.
- La gestión de anuncios puede llevar mucho tiempo. Para que la administración de anuncios be más eficiente,puedes utilizar la herramienta de «Creative optimization »To help you automate the process of creating, delivering and optimizing your ads.
Reach potential customers with precision
With TikTok Ads, you can target your audience by gender, location, age, interests, and other unique variables. It also includes the option to create "Custom audiences" and "Similar audiences" (como en Facebook) para llegar a más persons similares a sus clientes existentes.
Reliable measurement
TikTok Ads Manager measurement tools allow you to monitor the performance of your ads by viewing detailed data and automating custom reports.
Use the pixel TikTok para controlar el rendimiento de su anuncio y medir sus resultados de marketing mediante el seguimiento de los comportamientos de los usuarios en tu sitio Web.
Where do TikTok ads appear?
Depending on the placements you choose, your ads can appear in four places: "In-feed," "Detail page," "Post-roll," and "Story."
see the TikTok ad placement for more details.
What are TikTok ads like?
Currently, TikTok Ads Manager supports two main ad formats across all locations: images and videos. TikTok only support video ads, while the other apps on the platform support images and videos.
How much do TikTok ads cost?
TikTok Ads Manager offers two budget options: daily or lifetime. The budget can be changed at any time throughout your campaign, and the system will not spend more than the budget you set.
Para garantizar que tus anuncios tengan un presupuesto suficiente, el presupuesto mínimo a nivel de campaña es de 500$USD y el presupuesto mínimo a nivel de grupo de anuncios es de 50$USD.
Offers
A bid indicates how much you are willing to pay for the actions you want users to take after viewing your ads. TikTok Ads Manager offers you different bidding methods to choose from.
Bidding is an important part of the overall ad creation process. Currently, TikTok Ads Manager offers 4 different bidding methods:
- Cost per click (CPC)
- Optimized cost per click (oCPC)
- Costo por mil / mil impressions (CPM)
- Cost per thousand views (CPV )
CPC
Cost you are willing to pay per click. The system will deliver the ads to the users who are most likely to click on them at a cost that is as close as possible to your offer.
oCPC
This means that your bid is the cost you are willing to pay per result. The system will deliver your ads to the users who are most likely to take the action you want at a cost that is as close to your bid as possible.
Note: You establish the offer of how much you are willing to spend per result (conversion), but your actual billing is based on clicks, not results.
Example: Jon owns a barbershop and wants people to book haircut reservations on his website.
Elige el target de la campaña de conversión y establece su oferta como oCPC. Él solo quiere alcanzar el punto de corte de cabello, por lo que establece su oferta por cada resultado (reservation) at 15$USD.
As your campaign runs, you start getting clicks. The system will bid more for the clicks that are more likely to generate a reservation and less for the clicks that are not.
Your total spend of 50$USD leads 5 people to sign up for a haircut on your site. This is an average of 10$USD per result, which is less than your offer of 15$USD. This is Jon's calculation to find the average cost per result.
Jon looks at his bill and sees that he was charged 50$USD. This came from 100 clicks at an average price of 0.50$USD.
Ahora si Jon solo tuviera 50 clics. Su cargo aún sería de $ 50 en su factura por 50 clics a un precio promedio de $ 1.00 (event de facturación). Sin embargo, Jon aún recibió 5 reservas de su gasto de $ 50, por lo que todavía tiene un promedio de $ 10 por resultado en comparación con nuestra oferta de $ 15 (cálculo).
- Calculation: total cost / total result
- Event of billing : charged per click
- Applicable advertising object: installations of applications, conversion
CPC vs. oCPC
The billing event for CPC and oCPC is clicks. The difference lies in the goal of optimizing the system when delivering your ads.
- For CPC, the system optimizes delivery to get more clicks.
- For oCPC, the system optimizes delivery for more conversions (por ejemplo, descarga de la aplicación, compra en la página de destino, etc.).
CPM
This means that your bid is the price you are willing to pay for a thousand impressions. The system will deliver your ads to get the most exposure and reach as many customers as possible within your budget.
- Calculation: (Total cost / Total impressions) * 1,000
CPV
This means your bid is the price you're willing to pay for every 1,000 6-second or 2-second video views. The system will deliver your video to get as many views as possible within your budget.
Advertising policy
Para garantizar que todo el contents se ejecute en un entorno seguro para la marca tanto para los anunciantes como para los socios, TikTok cuenta con un equipo dedicado de revisión de anuncios para garantizar que tu anuncio cumpla con sus políticas publicitarias, las leyes y regulaciones aplicables en los países/regiones correspondientes.
