¿Sabías que una página de LinkedIn para Empresas puede ayudarte a aumentar la presencia de tu marca en Internet?
Company Pages allow you to reach the right professional audience. You can offer customers and prospects a place to find out about your business, your employees, and your brand.
LinkedIn esta entre las 5 Redes sociales más importantes que los profesionales de marketing B2B usan para sus actividades de marketing de contents:
(* According to statistics from LinkedIn).
Create a Organic presence
Al igual que facebook y twitter los contenidos que se publican en LinkedIn aparecen en los resultados de Google, al compartir contenido relevante, útil y atractivo. Con una página para empresas puedes; Fomentar la interacción, Ayudar a que tu mensaje se difunda más rápido y Desarrollar de manera orgánica la marca y la presencia de tu empresa, y tus relaciones con los clientes target.
The LinkedIn platform adds value in the following ways:
- Segmentation. Make your brand and your products known in the early stages of the buying process.
- Interaction. Position your brand as an opinion leader and generate greater audience interaction with the content while forming their own perceptions and making their decisions.
- Optimization Motivating the right audience to take action helps you generate quality leads and new business.
The presence of your brand and your content in an organic way
News and trends are great for building relationships with prospects while keeping them informed.
to your current customers. You can take advantage of various resources offered by the platform:
LinkedIn Page for Business
LinkedIn Pages have evolved from optional to necessary. A LinkedIn Page lets you find position yourself in a community of professionals in the world, tell the story of your company and offer clients and prospects a place to learn about your business, your employees and your brand.
Products Pages
Product Pages allow you to create dedicated pages for your top brands, lines of business, initiatives, and products to increase your presence on LinkedIn.
Product pages offer a unique way to interact directly with the right users in a more specialized way. In addition, as with LinkedIn Pages, administrators will be able to monitor performance using dedicated analytics tools, built into the product page experience.
Articles
Con una herramienta de Blog intuitiva que se integra perfectamente con tu perfil en LinkedIn, puedes publicar contenido nuevo o ya publicado en LinkedIn para aumentar rápidamente tu público y tu red.
Videos
El video nativo aparece directamente en el feed de LinkedIn como una publicación independiente y te permite interactuar con las persons responsables de las decisiones comerciales durante todo el proceso de compra en LinkedIn.
LinkedIn Groups
Groups allow professionals in the same industry or with similar interests to share information and experiences, seek advice, and build valuable relationships. They also offer a rare opportunity for your company to establish itself as a thought leader, whether you participate in discussions that take place in established LinkedIn groups or create a company-specific group.
Through the new Groups experience, you and other professionals on LinkedIn can dive into more interesting conversations by posting original videos, images, and multimedia content. In addition, you can start and participate in conversations directly from the main feed, and even reply to comments and share an interesting article without going to the group.
You will receive notifications when someone comments on any of your posts in a group and when users request to join a group that you manage. Administrators will be able to carry out all group management activities from their mobile devices, eg. Eg, send messages to group members, accept requests to join, or delete posts that violate group rules.
Steps to create a attractive organic presence:
- Completa tu página de LinkedIn para asegurarte de que be un lugar óptimo para mostrar tu contenido.
- Take a continuous activity approach by regularly posting relevant and engaging content. Share your story by adapting infographics, blog articles, videos, links to events, success stories, guides, and webinars.
- La integración con proveedores comunes de sistemas de gestión de redes sociales, como Adobe, Hootsuite,™ Percolate, Salesforce, Shoutlet, Spredfast y Sprinklr, te permite gestionar fácilmente tu página de LinkedIn.
Según LinkedIn, las páginas que tienen toda su información completa (descripción, nombre, Logo, tipo de empresa, sector, número de empleados y ubicación) generan un 30% más de visualizaciones semanales que las incompletas.
