El inter茅s en cursos online ha aumentado exponecialmente los 煤ltimos meses. Diferentes disciplinas han sido solicitadas por los usuarios para complementar su formaci贸n profesional o simplemente para darle m谩s utilidad al tiempo libre. Aprender nuevos conocimientos nos da herramientas que pueden ayudarnos en los momentos menos pensados. Adem谩s hay persons que han logrado capitalizar el conocimiento adquirido para utilizarnos en un negocio o nuevo emprendimiento.
驴Qu茅 cursos gratuitos hay de digital marketing?
Currently there are multiple online trainings that we can do and that adapt to our free time and lifestyle. In this article we will mention those that, in our opinion, are the best free digital marketing training.
Neetwork Business School
Have a Master in Digital Marketing es una gran ventaja para poder contar con un negocio a trav茅s de internet. Vamos a aprender todos los fundamentos para que este tenga 茅xito y para ello, se van a llevar a cabo unos cuantos m贸dulos en donde podemos aprender todo lo necesario de cada una de las funciones. De esta forma, adem谩s de WordPress como hemos hablado, se va a aprender positioning SEO, Optimizaci贸n Web, Email Marketing, Social media, Google analytics and Facebook Ads, adem谩s de ir actualizando el contents cada semana.
If you want to carry out the Master, it is quite simple and for this, you only have to carry out the registration to the free Master聽and buy a聽hosting and domain聽recommended by the Master himself. The Master is free, but these hosting and domains are completely necessary so that each student can implement within them the tools that the Master itself is going to teach. In this sense, if we are talking about how we are going to learn to use tools such as WordPress, it is necessary to have a place where they can install them and that is why each student needs to have their own hosting.
Google Activate
Second, Google offers through its platform聽Google Activate una incre铆ble formaci贸n gratuita. El target es impulsar tu negocio o desarrollar tu carrera profesional con m贸dulos y cursos completos. Adem谩s, los alumnos pueden acceder a una certificaci贸n que acredita los conocimientos adquiridos. Sin embargo, para conseguirlo, requerimos pass exams with a 75%聽of hits and get the minimum score per evaluation. Finally, pass the general exam of the course. The free online marketing courses offered by Google Activate are:
- Digital Marketing Fundamentals: Basic level 40-hour digital marketing course. The 26 modules include practical exercises and real examples.
- Promote a business online: 3-hour course on digital classroom and e-commerce for beginners.
- Get your customers to find you online: Course of 4 modules spread over 3 hours on聽search engines聽and online advertising.
- Promote a business with content: Curso de 4 m贸dulos impartidos en 3 horas para aumentar la visibilidad de tu empresa y llegar a m谩s clientes a trav茅s del content marketing.
- Red de B煤sB煤squeda de GoogGoogle Ads: Course of 9 modules spread over 3 hours on the basics of search campaigns for聽Google Ads.
Southampton University
East聽course聽from the University of Southampton (UK) explores the new trends in Digital Marketing. From our point of view, it is always interesting to know the vision that other countries have of communication and online marketing. Especially when they focus, as in this case, on analyzing new concepts and applications. The training lasts three weeks and is in English with subtitles.
Coursera
This online course platform has hundreds of online courses and trainings.聽We particularly recommend a training in digital marketing from the Austral University.聽It has thousands of subscribed students and an excellent grade. You can sign up for the marketing course and access all your material immediately.
We also list some courses within this platform that may also interest you:
Social Networks and their Metrics
Considered one of the most prestigious universities in Mexico, the聽Tecnol贸gico de Monterrey聽registrations for the course on Social Networks have just opened, an excellent educational proposal to apply all kinds of social marketing strategies on the Internet.
Managerial Marketing
Para tomar el curso de Marketing Verde debes contar con unos conocimientos b谩sicos de mercadeo que garantizar谩n que puedas desarrollar y culminar este curso con 茅xito.聽 Fundamentos de Mercadeo que puedes consultar para repasar los conceptos b谩sicos en caso de que lo necesites. De lo general a lo particular, el curso de Marketing Verde abordar谩 conceptos asociados a la realidad ambiental y su relaci贸n con la gesti贸n empresarial, la planeaci贸n estrat茅gica para productos y servicios verdes, el an谩lisis del consumidor y su relaci贸n con el tema ambiental y las principales decisiones de mercadeo (segmentation, targeting, posicionamiento y marketing mix) vinculando el attribute ambiental.
Payment alternatives
On-line
If these online trainings do not meet your requirements there are also other alternatives such as The Power MBA and the training carried out by the online university of the Barcelona business school. Both cases have very accessible prices and also, in the case of the ENEB, they issue official degrees recognized by the European community
Face-to-face
For those who prefer traditional training courses, with an official title, we invite you to see our articles about digital marketing in Barcelona and digital marketing in Madrid . Here we have compiled some of the most prestigious institutions in these two cities so that you can evaluate which one is the best for you. It is worth noting that there is a wide variety of prices, and that they usually exceed the price of online masters several times, due to the inherent associated costs.
