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Strategies

What are they and how to configure them on your site

Rich Snippets are snippets that you see when you do a Google search. They appear as featured fragments and stand out from the rest of the information offered by the search engine, drawing the attention of users.

Therefore, it is a strategy that has the objective of increasing the CTR of your website. But to understand how it works and how useful it is, let's see in detail:

  • What are Google Rich Snippets.
  • How to configure them in a simple way.
  • Which Rich Snippets for WordPress plugin is the most recommended.

What are Rich Snippets?

They are enriched fragments, created with an HTML code, which are inserted into web pages, in order for the search engine to understand and correctly classify the website data. And thus appear in the top positions of Google in a different way.

However, users are shown engaging content with a title, description, and in some cases (rating) stars, a photo, or other visual elements.

It is important to work on Google Rich Snippets on your website because in addition to improving CTR, you will impact users with relevant content and improve your visibility.

How to configure Rich Snippets?

Now that you know in detail what Rich Snippets are, it's time to configure them. To do this, you must first take into account what types exist to choose the one that best suits the type of content you want to highlight.

Also, I will tell you below how to implement them on your site easily and quickly, with the help of a very complete plugin. Read on to find out what plugin it is! 🙂

➽ Types of Google Rich Snippets

There are many types of Google Rich Snippets, among the most used are:

  • Of products
  • From reviews
  • Of people
  • Of recipes
  • Of organizations
  • Of events
  • Of music
  • Video content
  • News

Rich Snippet featured: This is one that everyone wants and is based on the user's search intent. For example, if the user types in the search engine 'what is remarketing' and finds a snippet that solves his question, he will not think twice about clicking to expand information on that topic, since Google is offering him the best information about that topic.

On the other hand, as you can guess, getting this position in Google is important for your website, since you gain visibility, increase the number of clicks and the conversion rate.

➽ Formats to implement them on your website

Google gives you several options or formats to implement these rich snippets to your website:

After choosing one of these formats, you have two options:

  1. Go to the Google search gallery and adapt the data from the JSON-LD code example for the Rich Snippet chosen for your website.
  2. Go to https://schema.org/, where you will find a great variety of enriched fragments, categorized by subject, so that it is easy for you to choose the one that best suits you.
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➽ Rich Snippets Plugin for WordPress

If you have a blog or eCommerce in WordPress, and you want to add Rich Snippets quickly, without the need for technical knowledge, the plugin All in One Schema it is ideal for this purpose.

All in One Schema is the Rich Snippets for WordPress plugin par excellence. In addition to how easy it is to add microdata, it is a free plugin that allows you to add diagrams not only to your blog posts, but also to events, reviews, products, people, videos, etc.

You just have to activate it and complete the corresponding boxes on the pages or entries of your blog where you want to have these fragments.

How to configure One Schena, the Rich Snippets for WordPress plugin

  • After installation, go to the 'Rich Snippets' menu.
  • Translate the texts into Spanish and if you wish, modify the default colors for the snippet box.
  • When you have customized it, you can go to the entry of your post and under your editor you will see the option 'Configure Rich Snippet'.
  • Just below, you will have a drop-down menu where you can select the appropriate microdata, depending on the content you are going to publish (event, people, recipe, article, video, software, etc.).
  • Next, add the data it asks for and the plugin will automatically take care of adding the Schema microdata internally.
  • Check that it works well with the Google structured data tool.

You don't have to worry about adding custom code in function.php or in your own plugin, since the plugin takes care of all the internal process, automatically. However, if you have more advanced programming knowledge, you can add the structured code yourself in WordPress.

CONCLUSIONS:

Using this plugin will not completely ensure that Google shows the microdata you have inserted in the SERPs, although it usually works very well.

In my experience, with some of my clients, it is a plugin that I recommend because it helps a lot to stand out in the SERPs.

Regardless of how you configure it, remember that Risch Snippets serve to facilitate the work of search engines. And these will rank you better if you have structured data built in. So don't forget to integrate them to draw your own conclusions.

Have you ever inserted structured data to your blog or website? What plugin did you use?

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