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• ▷ How to migrate WordPress without affecting SEO




Mover tu sitio Web de WordPress de un host a otro puede ser una experiencia desgarradora – si lo permites.

Luckily, if you are trying to move a WordPress website to a new host, there are many things to keep in mind that can make your life a lot easier.

Some of these options include built-in tools that can help you export and then re-import your website, or perhaps even some web hosts that can offer help with the migration process.

The actual process can be quite easy, leaving you only fine-tuning your site once it has been moved.

Take a deep breath and relax because this really isn't very difficult.

BUT, expect to spend a little time on the go as the migration process will require you to deal with a lot of design and cosmetic issues on your new host.

Step 1: Choose a new host

Aunque muchas persons se sienten intimidadas por la perspectiva de trasladar su sitio web, uno de los pasos más importantes antes de la mudanza real es elegir el alojamiento web adecuado al que trasladarse.

Each person will have different requirements for a web host, and it takes time and research to make the right decision.

This is compounded by the fact that there are so many web hosts out there right now that choosing the right one can quickly become a real challenge.

However, this is a completely different matter from moving your WordPress website. In this way I will give you some observation points;

  • Know your needs - There is usually never a perfect fit, so be sure to consider your basic needs and look for those first.
  • Desempeño – Un buen indicador de un buen alojamiento web es la cantidad de detalles que hay en sus acuerdos de nivel de servicio. Asegúrese de encontrar uno que no be una garantía de tiempo de actividad.
  • Support - A good web host will not only offer technical assistance, but at the same time will make available materials that can help you grow your website to its full potential.
  • Expect to pay a price - There are free web hosts and there are good web hosts, the two categories rarely intersect. Make sure you know how much to pay for some web hosting features.
  • Special Offers - Look for the best offers in the holiday seasons and choose the periods to make new offers.
  • Security - With security being so important right now, a web host who pays attention to this detail can help you avoid a world of pain later.

Step 2: Export your existing website

Una vez que haya seleccionado su nuevo anfitrión web, tendrá que iniciar el proceso de mudanza. No te preocupes, esto no es demasiado complicado. Lo primero que debe hacer es hacer una copia de seguridad de su contents antes de exportar su sitio web desde su host existente.

In the WordPress admin panel of your website, you need to go to Tools -> To export. Select option 'All Content'and then click'Download Export File‘. El sistema le permitirá entonces descargar un archivo XML – asegúrese de tomar nota de dónde está guardado en su ordenador.

Tenga en cuenta que esta operación de exportación guardará todo su contenido – no incluye widgets, temas u otras configuraciones, tendrá que configurarlos de nuevo manualmente en su nuevo host.

*Nota: El proceso de exportación sólo exporta el contenido de tu Blog – los mensajes y las páginas. No exportará widgets, configuraciones o cualquier otra cosa – estos tendrán que ser configurados manualmente más tarde.

Step 3: Preparing Your New Host

What you do here depends on the type of accommodation you have purchased. If you chose to upgrade to Managed WordPress Hosting, you can skip this step. If you have selected any other type of hosting, then you will need to install WordPress before you can move into your new home.

Caption: This example installation screen is from Parallels Plesk Panel, yours may look different depending on the web host you are using.

Almost all web host control panels will have installers that you can use to configure web apps like WordPress. In your web host account, look for an app installer like Softaculous or something equivalent.

Once you have found it, simply do a normal WordPress installation by clicking 'Install' and following the instructions that will be given to you.

Step 4: Move your WordPress website to its new host

Once the WordPress installation is complete on your new web server, you are ready to move your content. This operation is as easy as exporting your content from the old site! Again, in the WordPress dashboard, click Tools'and then on `Import'.

You'll see a list of options to understand what kind of locations your content can import from. Click on'Install Now'in the WordPress option.

Do not confuse the Install'here with a WordPress installation. What you are actually installing will be the import tools for WordPress.

Once this is completed, click on 'Run the Importer'and then select the file that you originally exported from your old WordPress site.

When doing so, be sure to choose the option to download and import attachments.

If you don't, your pictures or other media files will be lost. When you're done, click 'Send'.

Step 5: the final touches

To be honest, this is the most time consuming part of the process. As you have seen, the move itself has been quite painless.

In fact, you should note that all it takes is a few clicks of a mouse.

Before your site is up and running again. You need to do some housework to make it look and act like your old site did.

You will need to reinstall all the plugins you used on your old site and set up your theme as before.

However, these are only cosmetic. At the same time you have to check that the move has gone well and that everything you need has been moved correctly.

Go through your articles one by one to check details like format and images.

Una de las cosas más importantes que debe tener en cuenta es la preservación de su SEO.

Asumiendo que usted ha manejado un sitio desde hace algún tiempo, todo el mundo ya lo conoce – no sólo sus visitantes, sino al mismo tiempo los search engines how Google.

Para mantener esto, haga uso de una redirección 301 para ayudar a mantener su ranking en los motores de búsqueda durante la migración de su sitio.

Esto le ayuda a facilitar una redirect permanente de una Url a otra, dicho de otra forma, de su sitio antiguo a su nuevo sitio.

To do this, access your .htaccess file and add a single line to it;

Redireccionar 301 /archivo antiguo.html http://www.domain.com/new-file.html

Another way to do this is to set up domain forwarding through your domain registrar. But, this will redirect all old pages to your new home page instead of specific pages.

Summary of how to migrate WordPress from one server to another without losing SEO

Si usted ha puesto mucho esfuerzo en la optimización de su Search Engine, puede tener miedo de que sus esfuerzos se vayan por el desagüe si cambia de anfitriones.

So does hosting affect SEO? Yes that's how it is. Hosting for SEO is a critical factor for your rankings, as it affects essential attributes such as the speed at which your site loads, as well as the upload and download times.

Here are some of the changes involved when switching web hosting and how they affect SEO.

Name server change

El simple cambio de servidores de nombre no debe resultar en ningún cambio en su SEO o positioning en los motores de búsqueda. A la vez, cambiar de servidor de nombres suele ser un proceso sencillo que dura muy poco tiempo y que puede completarse en cuestión de minutos. Esto significa que es muy poco probable que afecte su posicionamiento o SEO.

Domain Change

Si desea cambiar el nombre de su domain y obtener uno nuevo, se recomienda que ponga un 301 redireccionamiento (permanente) en cada página antigua para llevar a sus usuarios a la nueva.

The types of redirection most used in web development are 301 -which indicates that the movement is permanent- and 302 -which allows Google to know that the movement is not permanent. However, domain switching is typically a permanent move, and this is why 301-redirect is the most commonly used.

Hosting change

Changing the website host shouldn't have any implication on your SEO and search engine rankings, as long as you do it the right way. If the site is a small static site with only a few web pages, the change should be easy. The headache comes when you have to move a huge site that has many pages, complex hosting, redundancy factors, and multiple servers.

Cuando volvemos a los fundamentos, cambiar un host web implica configurar su sitio web en el nuevo host completamente, realizar cambios en el DNS para dirigir el nombre de dominio a la ubicación del nuevo host y asegurarse de que los motores de búsqueda están rastreando correctamente el sitio en la nueva ubicación. Es sólo posteriormente de haber completado estos pasos que usted puede cerrar la ubicación de alojamiento anterior.

Ultimately, if you want to mitigate the negative SEO effects that follow making changes to the web host, be sure to consider everyone when making the change. Everyone is referring to search engines, website operators, and clients.

Si deja que los motores de búsqueda en los diversos cambios que se realizan, al mismo tiempo de la nueva ubicación de alojamiento, estructura del sitio, dominio, URL y fuentes de link, los motores de búsqueda se ajustará sin problemas a su nuevo host con efectos mínimos para su SEO.

At the same time, if you are planning to move your website to a new host. You better be prepared for any potential outcomes. To the extent that we expect the move to have a positive impact on your site's SEO, there is still a slim chance that it won't, depending on the host you're moving to.

Thus, it is imperative that you fully understand the different types of hosts available to you. However, the main types of web hosting options are VPS, shared hosting, and dedicated web server. Each of these different options has its own advantages.

So, what to keep in mind when making a hosting transition

Al realizar la mudanza, usted desea que la transición sea perfecta e invisible para el Username. A la vez, usted al mismo tiempo quiere asegurarse de que los motores de búsqueda son conscientes de ello para que las nuevas páginas puedan obtener las mismas señales de calidad que las páginas antiguas disfrutaron.

Como tal, los errores como el Error 404 deben ser evitados a toda costa, ya que dañarán la experiencia del usuario e impactarán negativamente en su posicionamiento de búsqueda. Aquí están algunas de las mejores prácticas al hacer su transición.

  1. Pruebe el proceso de transición moviendo primero el contenido de un subdomain o directorio, luego use el 301 para redirigir esas páginas al nuevo sitio permanentemente. Esto es lo que le permitirá a Google saber que su sitio se ha movido permanentemente.
  2. After completing the first step, check if your new website pages are showing on search engine results pages. Once you are sure that the transition is working properly, you can move the entire website. It may be simpler to do a general redirect where you transfer all the content from your old site to the new site simultaneously. However, it is not recommended as it may adversely affect the user experience.

Instead, it is recommended that you perform a page-to-page redirect, as it provides users with a seamless and consistent experience.

1.If you want to change your domain because you are redesigning or renaming your site, it is recommended that you do so in the following phases: first, move the site; and then redesign.

This will manage the amount of changes your users can see during each stage of the process, making the move seem smoother.

2. Compruebe los enlaces internos y externos de su sitio, por lo que debe asegurarse de que todos los enlaces entrantes se redirigen al nuevo sitio web.

At the same time, check the internal links on the old site and update them to point to the new domain.

Once your content has been transferred to the new host, use a link checker to make sure your new site does not contain any broken links.

3. As a general rule of thumb, keep control of the old site domain for at least 180 days to avoid confusion. Be careful when transitioning to a new web hosting company.

Theoretically, it shouldn't interfere with your SEO. But if you don't do it the right way, there is a chance that your new site's SEO and search ranking will be negatively affected.

Utilice este post como guía para asegurarse de que la transición se realiza sin problemas.

conclusion

By following these simple steps, you can see that moving your WordPress website is not something to worry about.

There is very little technical experience required and most of the time that you are going to spend is in cosmetics.

I have moved my sites regularly now and almost completely without fail. The move itself only takes about 10% of my time.

The difficulty is in making the new site look like the old one.

I recommend that you take this opportunity to correct any existing design flaws on your old site.

If what you've seen still seems daunting, there are other options.

Some hosts offer free migration services if you sign up with them, so keep an eye out for them. If there's a host you really want to move to that doesn't offer free migrations, ask.

Asking never hurts and you never know, they may be nice enough to approve some help on a case-by-case basis. Some really won't, but if you're willing to give some cash, they can help with the move for a nominal fee.