WordPress es una de las mejores máquinas que marcó el comienzo de una nueva era en la publicación. Le brinda infinitas oportunidades para comercializar o contar su historia a un mundo de lectores. Es una gran máquina, claro que lo es, pero como todas las grandes máquinas, necesita lubricación de vez en cuando.
See how you are supposed to take your favorite wheelset for a rotation every now and then? WordPress site maintenance is something similar.
So, without wasting a second, let's get started with a little planning. You must schedule maintenance. Mark it on your calendar and stick with it. It is important.
WordPress update
Una vez que cree algo de tiempo, úselo para actualizar su plataforma de WordPress. No desea ejecutar su sitio Web en una plataforma antigua debido a que: piratas informáticos.
Oh yeah, I know the refresh button pops up from time to time ...
Every time the good side does something as impressive as WordPress, the bad side spends their entire life undoing it, so the enemy works fast. For that reason, for every WordPress release, there are thousands of hackers waiting to soak up all the fun. A timely update will have them in its sights.
At the same time, WordPress is growing at a very relaxed pace, but it gains miles of traction every day. As a result, new functions and features are introduced with each update. Don't miss out on all that fun.
Automatic publishes platform updates at least once a quarter. At the time of writing, WordPress 3.6.1 is the latest version available. Download the latest version of WordPress.
If your website is out of date, others are having fun at your expense.
Check your WordPress site for dead or broken links
Raise your hand if you like to see this:
No veo muchas manos. El Error 404 es el resultado de enlaces muertos. Vínculos rotos. Estos son enlaces que apuntan a recursos no disponibles, dicho de otra forma, páginas desaparecidas, categorías inexistentes, publicaciones movidas, asígnele un nombre.
Siempre nos desagradará un link roto, ya que realmente está interesado en lo que hay detrás de un enlace cuando decida hacer clic. Por lo tanto, sus lectores tendrán bilis en la boca cuando reciban algunos de estos errores 404 en su sitio. Debido a que te llevas todo that interest and throw it at the dog, the dog that ate your homework and now your links.
If the bile can't get you to change your broken links, has to fix them for the following reason.
Google y otros search engines detest broken links far more than your readers, and they will punish your apparent display of insolence by taking your readers away.
Razonarán, ah, este tipo tiene el negocio más roto de todos. ¿Por qué molestarse en darle traffic gratis?
When that happens, it will hurt all the way to the bank, but you will get a happier day when you repair the broken links. You can edit the links if a letter or something is missing, check that the linked resources are (actually) available, or just remove the broken links.
To point you in the right direction, take this Link Checker Tool and fix those links. It's easy, so don't put it off any longer.
Rule of thumb: check your links at least once every six months and after making big changes to your WordPress site.
Deal with spammers
Spammers are probably those kids who hate everything in life. So even without knowing it, they project this synergy to fast food and sit all day in front of a computer posting random stuff. They feel the need to compensate.
Image Credit: Pauhatsu
But where does that leave you? Some kids guess your WordPress database with garbage strings. An endless barrage of pointless, link-laden comments.
Esto sucede mucho, fundamentalmente si su complemento anti-spam empuja el spam a alguna carpeta.
Una acumulación de spam sofocará su sitio, ralentizará las cosas y representará una amenaza para la integridad estructural de su sitio web. El spam al mismo tiempo eliminará su clasificación de SEO y empañará su fama.
Regardless, some anti-spam plugins automatically delete spam after certain periods of time, which is good, but to be safe, you can choose to disable comments after a few days, for example 14 days, or take a few minutes to empty the spam folder. .
Alternativamente, si realmente conoce su server, vaya a phpMyAdmin and run the following database query.
DELETE FROM wp_comments WHERE comment_approved = 'spam'
What I would say about it is "But will that remove all the spam, even the few that were received by mistake?" Oh good.
Back up your website
Now that we have taken care of the spammers, we have a cleaner website. So what do you say we back it up?
By the way, if you feel like traveling to Jamaica, Back It Up is a popular dance routine, which involves a lot of 'backing up' if you know what I mean. If you're hanging out in one of those quirky places, and in the most unlikely case of all, you have to explain what it's like to back up a website, just say, “What? Look man, I just made a copy of my website. "
Back from Jamaica, we are talking about WordPress site backups. Many web servers offer this fantastic option which will allow you to back up your website manually or, you won't believe it, if you want, scheduling automatic backups. Correct? We should only have automatic backups. Or you can buy a backup plugin like BackupBuddy or a service like VaultPress.
So if that rogue dog eats your code or some crafty script dethrons you, you can restore your site to its original glory in a matter of minutes.
You can either backup your WordPress site to a separate folder on your server or purchase a new web hosting account from your company to keep a backup of your website normally updated and ready to go. You can use the extra web space to host more projects, and the price for a web hosting plan is really low.
Backup your website at least once a week, especially if there is a lot of daily activity. If your hosting provider has the automatic option, turn the switch on and never turn it off. Problem solved.
Actualización de su contents Web
Oh wait, you actually didn't lie to yourself saying that WordPress site maintenance has nothing to do with updating web content, did you?
Listen carefully, your web content is as important as your code. If you don't update your web content or post new blogs regularly, you're shooting yourself in the foot. Therefore, it is useful to design a kind of schedule.
Editorial calendar
Create a content schedule or editorial calendar and follow up to make sure your website is well-stocked on that front. Activity (conversations, likes, tweets and anything else that fuels the hype) is what makes your cash cow minted.
Oh yeah, I just called your most beloved website cow, you should get really mad and hit that keyboard by now. You won't gain the momentum you would like if you don't generate content, that's the general principle.
Transporta tu (región inferior) y ponte manos a la obra, pero si no puedes escribir para salvar un ganso, contrata a uno o dos escritores. Haz lo que be, pero actualiza tu contenido. Es bueno para:
- SEO
- Deal
- Integrity
- Global warming (jk)
- Etcetera etcetera
Así que sí, actualice su contenido, lo que al mismo tiempo significa editar publicaciones antiguas, títulos y corregir todos los errores. Algunas persons desconocidas dicen que debería tener su calendario editorial en el futuro, pero si tiene los próximos seis meses de contenido alineados, lo hará bien.
The relevance de validar su sitio de WordPress
Validating your website is really important.
If you change your code, style sheets, pages, posts, links; anything, it is important to validate your website. At least once in a while. You don't want readers to run into 404 error pages and other surprises. Validating your WordPress website once a year should be enough, but remember to do it every time you make a lot of changes to your site.
Last and in quick succession, Verifique las estadísticas de su sitio web, la capacidad de vinculación, los envíos del sitio y otras formas de advertising. cuando puedas. Esto le ayudará a entender mejor a su público target.
There, I saw a very long sample calendar (maintenance), so I made you a shorter one that you can even download on your device, mobile device:
Run with this calendar or create a similar one to keep your WordPress site running optimally. And attend as many family dinners as possible. That is a bonus tip.
The toolbox
Here are some tools and resources (and a partnership) to have:
- W3C link verification tool
- WordPress cleanup
- WordPress Downloads
- Speeding up your WordPress pages
Si prefiere que alguien haga el trabajo por usted, siempre puede comprar un paquete de mantenimiento (hablamos sobre algunos servicios de mantenimiento de WordPress en una publicación anterior del Blog aquí en R Digital marketing). Los paquetes profesionales de mantenimiento de WordPress pueden comenzar en $ 79 online, but that price won't take care of content generation. Just updating and that other easy stuff.
Quick summary
At an auction update WordPress, update web content, remove spam, remove dead links afterwards validating, backup everything and then do it all over again.
Alright, that marks the end of our WordPress site maintenance tutorial. If I left something out or you have a different view to make the conversation even more interesting, we'd love to read your thoughts in the comment section below!
