Si ha estado escribiendo en un Blog por un tiempo, probablemente haya intentado usar anuncios gráficos para monetize su blog. A pesar de todo, el uso de anuncios gráficos no es tan lucrativo ni tan fácil como antes. Según estudios, click rates para los anuncios gráficos han disminuido recientemente. Si desea una forma confiable de monetizar su sitio, usar contents pago a través de membresías pagas es una solución viable.
In this article, we'll talk about why you should consider paid content, the pros and cons of creating a 'members only' area for paid content, and share tips on how to ease the transition process.
What is paid content and why consider it
El contenido pago es cualquier contenido que se coloca detrás de un muro de pago, en un «área de miembros» de su sitio. Pueden ser artículos adicionales, libros de trabajo descargables, plantillas, listas de verificación, audio, video o cualquier otro type of content que agregue un valor adicional a sus lectores. Al mismo tiempo puede usarlo junto con la creación de una lista de correo electrónico y promocionarlo a través de páginas de compresión, ventanas emergentes con intención de salida y otras estrategias de marketing orientadas a la conversion que quizás ya esté haciendo.
When done right, paid memberships can help you stand out from the rest of your industry, monetize your site, or add another source of income. At the same time, it can help you generate more engagement on your site while enabling you to build better relationships with your customers. Let's take a closer look at the benefits below.
You can offer exclusive content to your readers
Adding a paid member content section makes it possible for you to offer your existing readers exclusive content that complements what is already there. It gives your existing content a better perceived value and you can use anything from different media like audio and video to simple checklists or templates.
Add another source of income
If you already sell products or services, a paid content area adds another revenue stream on a recurring basis. You can charge for access on a monthly, yearly or even quarterly schedule or create different paid memberships that give access to different types of content.
Boost engagement and nurture relationships.
Having a members-only area keeps readers coming back to your site so they can jump into your content as it's published. If you pair your members area with a plugin like bbPress vs BuddyPress, you can engage your members in discussions and allow them to not only interact with you but at the same time with other members.
What are the downsides of paid memberships?
There's no question that adding paid memberships with exclusive members-only content can be beneficial to your site. Regardless, there are some downsides to consider before jumping in.
Developing additional content can take a long time
Si planea ofrecer un área de contenido de pago como un bono al contenido disponible absolutamente gratis, tenga en cuenta que deberá dedicar parte de su tiempo a producir y desarrollar contenido adicional. Como blogueros y propietarios de negocios, ya tenemos poco tiempo, por lo que si no puede dedicar algo de tiempo a su agenda para trabajar en más contenido, es factible que esta solución no be para usted.
El contenido pago puede desempeñar un papel en su clasificación de SEO
Cuando se hace apresuradamente, poner todo su contenido detrás de un muro de pago puede afectar negativamente su SEO. Si todo su contenido pago está configurado como noindex, Google no tendrá interés en enviar persons a su sitio. Una manera fácil de remediar esto es ofrecer extractos de su contenido antes de proteger el resto del contenido y asegurarse de que ambos puedan ser indexados por los search engines.
Members area requires additional maintenance
In short, keep in mind that a member's area will require additional maintenance. It's another plugin to update and make sure it works pretty well with other plugins already on your site. At the same time, you will need to ensure that unregistered users cannot access or abuse paid content, which may require some additional security steps.
4 tips for transitioning to paid content
If you've determined that transitioning to paid content is the right choice for your site, here are some tips to make the process a smooth experience for both you and your readers.
1. Warn your readers well in advance
Before making an abrupt change, be sure to explain to your readers why you decided to charge for additional content well in advance. Give them a sneak peek of what to expect and gradually transition to paid content. Giving them advance notice enables them to understand your reasoning and ask any questions that may help them select whether they want to invest in your paid content.
2. Keep some of your content free
Considere mantener algunos de sus contenidos gratuitos para que los nuevos visitantes puedan familiarizarse con su marca antes de registrarse para entrar al contenido pago. Al mismo tiempo puede utilizar el contenido gratuito para dirigir el traffic a su sitio y promover el pago.
3. Be prepared to help your users
As you introduce paid memberships, make sure your members are aware of the payment terms, cancellation policies, and how they can contact you. Consider creating an FAQ page where they can get immediate answers or add a live chat plugin on the sign up page.
4. Choose the right plugin
Por último, asegúrese de elegir el complemento adecuado para proteger su contenido pago. No hay escasez de complementos de membership from WordPress que puedan manejar esto por usted, pero asegúrese de que tengan la funcionalidad que necesita. Estas son algunas características que debe buscar:
- The ability to display income statistics. - this will help you measure the success of your membership site and what content or plans are working best so you can plan to add more in the future
- Different payment methods - One of the worst things you can do is offer a single payment method. People are very protective of their financial information, so be sure to offer multiple payment methods so that they can choose the one that is most comfortable for them.
- Flexible pricing - If you are just starting out, choose a plugin that can support your members area as it continues to grow, rather than investing in the most expensive plan right away. This will save you money in the long run and you will adjust accordingly.
- SEO friendly - choose a plugin that will not mask or hide your content from search engines while allowing non-subscribers to see a preview of the content.
- Customization options – asegúrese de elegir un complemento que se integre increíblemente con su sitio Web y mantenga el reconocimiento de marca para que sus lectores puedan reconocer la sección de contenido pago como un área de su sitio web.
- The ability to handle receipts and refunds. – lidiar con los pagos no es fácil, por ende opte por un complemento que le permita no solo cobrar pagos, sino al mismo tiempo enviar recibos a sus usuarios. Asegúrese de que puede emitir reembolsos si es necesario o cancelar la subscription de alguien fácilmente, así como controlar el acceso de todos sus miembros.
Still not sure which plugin to use? Here are our top recommendations for adding paid memberships to your WordPress website.
Restrict content Pro es uno de los mejores complementos de membresía disponibles. Configure membresías y suscripciones simples gratuitas o de pago, realice un seguimiento de los usuarios y las renovaciones con informes integrados o agregue más funciones con complementos para la creación de formularios, BuddyPress, sistema de administración de afiliados AffiliateWP, Easy Digital Downloads e-commerce, Campaign Monitor, bbPress y más Lea nuestra revisión Restrict Content Pro para obtener más información.
Our second recommendation is MemberPress - Complete website subscription and membership management plugin. MemberPress is quick and easy to set up. Simply install, add plans or membership levels, select your payment gateways, and add your sign up / login links to your site. The plugin at the same time includes email onboarding, coupon or discount setup, built-in analytics, and more. Not sold yet? See how easy it is to use in our MemberPress review.
And finally Paid subscriptions for Pro members es otra opción. Este complemento ofrece una forma rápida de aceptar pagos, crear planes de suscripción, agregar un muro de pago al contenido premium y más. A la vez, la compatibilidad con WooCommerce, los códigos cortos fáciles de usar y los informes integrados hacen de este complemento una excelente opción. Hay un free version available that you can use to test the waters, or you can (like the other options we've mentioned) take a look at our Paid Member Subscriptions review for more plugin features.
Pero esto es solo la punta del iceberg del plugin de membresía. Hay toneladas de grandes WordPress membership plugins, take some time to read the features, plugin compatibilities (as you'll want it to work with whatever plugin you have currently installed on your WordPress site), and most importantly, recent customer reviews for each to find. the right complement for you.
Adding paid content to your site is a great way to engage your readers and monetize your content. Regardless, it requires a little extra maintenance and a time investment to make it worth it. Use the tips in this article to select whether to transition to using paid content.
