I think you will agree when I say: email marketing is not for the faint of heart. But it's only valid if you don't know what you're doing and end up making some or all of the common email marketing mistakes in this post.
Puedes quitárnoslo; El marketing por correo electrónico sigue siendo una de las mejores formas de generar traffic e promover las ventas. Y si hace bien su tarea, puede evitar estos errores comunes y convertir el marketing por correo electrónico en una mina de oro.
Sounds great right? I assume you are starting or thinking about email marketing. If you are a professional, fine, at the same time you are welcome.
Without further ado, let's get down to business and build an email list that delivers tangible results. Here are 10 very common email marketing mistakes you should definitely avoid.
1. Late start of email marketing
Por lo general, la mayoría de los principiantes no ven el inmenso valor del marketing por correo electrónico. Entonces, en lugar de adjudicar al marketing por correo electrónico el tiempo y los recursos que se merece, te concentras en crear contents, redes sociales y algo de SEO.
Como tal, deja el marketing por correo electrónico en un segundo plano y termina dejando mucho dinero sobre la mesa. Olvidas que la mayoría de las persons que visitan tu sitio desde los search engines y las redes sociales a menudo no vuelven
Regardless, you can turn the tables by implementing email marketing when launching your site. As a result, you improve your chances of capturing leads that would otherwise be lost early on. Using an exit intent option plugin can help you capture new leads before they leave your site.
And since we're talking about syncing, keep in mind that you can't send bulk email messages whenever you want. Studies show that there are days and hours when your emails have the biggest impact on your subscribers. Tools like CoSchedule even offer «smart programming”To help you know when is the best time to post on various platforms.
So don't wait to start email marketing at some future date; start right away and keep improving, which brings us to point number two.
2. Don't test and improve
El conocimiento es poder, dicen, lo que significa que es esencial investigar y probar diferentes aspectos de su strategy de marketing por correo electrónico. En la mayoría de los casos, los novatos en marketing por correo electrónico juntan un formulario de registro, lo colocan en algún lugar de su sitio Web y luego lo dejan así.
So they wonder why their email list isn't growing as fast as they want. Are you in the same boat? Well you need to run some A / B testing so you can focus on the areas with the most significant impact.
OptinMonster A / B Report Sample
The best marketing tools like Hello bar and OptinMonster have built-in saliva A / B testing. So you can create and test various registration, compose, and placements forms to see what works best for your site.
In the same way, you can learn from the content of your email using your email provider's built-in reports. Open rates are important!
In simpler terms, live, learn and improve friend. At the same time, remember to watch closely latest email marketing trends so that you can take advantage of the methods with the best results.
3. Buying email lists
No sé por qué querrías comprar una lista de correo electrónico a menos que, por supuesto, seas uno de esos chicos de Yahoo! nigerianos o un spammer de baja categoría. Pero viendo que no eres ninguno de los dos, es mejor que construyas tu lista de correo electrónico desde cero.
(* 10 *) Buying an email list is always a bad idea, no matter how much time you think you are saving. You don't need a Ph.D. in explosives engineering to understand that buying an email list will blow you up in a big way.
For starters, no one wants to receive emails from a list they haven't subscribed to. It gives off that spammer / scammer vibe you see with "Video Reveals How to Get 10X Profits From Your Site" emails. I can bet all my money that you don't bother opening this type of email, at the same time it usually ends up in the spam folder.
Second, buying an email list is a surefire way to kill your brand. If you own a company (and would benefit from a strong brand), avoid buying email lists. That, in turn from your email marketing provider, will ban you and prevent you from sending emails to the list you bought.
Third, you are basically throwing money down the drain buying a list of fake email addresses. Even if a couple of contacts are real, they don't give a damn about your business, which, again, means a waste of time and money.
But the most important, it is illegal to sell (and buy) email addresses. The (* 10 *) CAN-SPAM Act includes a number of email compliance rules (such as no misleading titles, easy opt-out options, etc.) and strictly prohibits the sale or transfer of email addresses. So do not do it.
4. Ignore Lead Generation
Para crear una lista de correo electrónico, necesita que las personas se registren. Tu contenido magnífico. es una parte de la ecuación. La experiencia del Username es el segundo y una solución de lead generation es el tercero. Ponga los tres juntos y su lista de correo electrónico crecerá exponencialmente.
Para aclarar, puede ofrecer el contenido y la user experience más intrigantes, pero si no logra que sus formularios de registro sean notorios, todos sus esfuerzos son en vano en lo que respecta al marketing por correo electrónico. ¡La gente necesita ver sus formularios de registro!
Ingrese complementos de generación de prospectos como WP Optin Wheel (consulte nuestra revisión en profundidad), Thrive Leads y Optin Monster, y salve el día. Por supuesto, las herramientas anteriores aumentan significativamente sus tasas de subscription, por lo que nunca tendrá que quejarse de que las personas no se suscriban a su lista de correo electrónico.
5. Do you check your statistics?
El seguimiento de sus tasas de apertura es increíble y todo, pero ¿sabe si el lector llega a su sitio web, donde puede realizar una compra? Bueno, si no tenía idea, puede realizar un seguimiento de los suscriptores de correo electrónico utilizando Google analytics.
A modo de ejemplo, puede ver los suscriptores que llegaron a su sitio desde cada campaña de correo electrónico. Al mismo tiempo puede ver los correos electrónicos con el impacto más significativo, las compras en su sitio y mucho más. Big data.
Real-time reports of constant contact
The best part is that most email marketing providers, like MailChimp and MailPoet ofrecen sus propios informes integrados, así como la incorporación de Google Analytics sobre la marcha. Constant contact is another great example, with reports on the fly and even campaign comparison options. So you can see how your marketing efforts are going at any time.
At the end of the day, follow-up is all about confirming that your email campaign is successful.
6. Segmentation o falta de ella
No, no lo hagas. No cometa el error de marketing por correo electrónico de enviar correos electrónicos masivos, a menos que, por supuesto, be solo una actualización de rutina adecuada para todos los usuarios. Tener una lista enorme no es suficiente, pretendes segment your list on parameters such as geographic location, income, gender, previous purchases, etc.
Obviously, you cannot request all this data in advance so as not to scare the subscribers thanks to its not-so-short form. After all, you only need the email address to register a reader on your list. You can collect data later with surveys, on-site forms, and creative methods.
The point is, the more data you have about your reader, the better you can segment your list. After that, send laser messages targeting different segments. By no means do you want to send customers and non-customers the same emails, for example.
The sooner you segment your list, the better.
7. Use of unresponsive email
En un mundo repleto de dispositivos de diferentes tamaños y opciones, no puede permitirse perder la marca con un diseño receptivo. Lo que significa que, a la vez de un sitio web de WordPress receptivo, debe enviar correos electrónicos receptivos y compatibles con dispositivos móviles.
Sin lugar a dudas, algunos de tus destinatarios leen tu correo electrónico en sus dispositivos móviles, así que no alienes a ningún grupo en función del dispositivo / client que utilicen. En otras palabras, utilice un enfoque centrado en los dispositivos móviles al crear sus campañas de correo electrónico.
At the same time, spend time testing how email looks on as many devices as you can. Only send the campaign when you are sure your email looks good on multiple devices. As a beginner, I once used large images in the header section, and to make a long story short, let's say readers couldn't read emails on smartphones.
According to that, you can use a tool like Litmus para probar su correo electrónico antes de enviar una campaña de correo electrónico completa. El servicio le posibilita verificar cómo se ve su correo electrónico en más de 90 clientes de correo electrónico, como Gmail, Google Android, iPhone y Outlook, entre otros.
8. Spam
Bombarding your subscribers with emails won't make your schedule move any faster. On the contrary, sending a lot of emails too frequently is one of the top email marketing mistakes that turns off your readers and could increase unsubscribe rates. If that's not enough, sending emails too often can trigger spam blockers, ruining your chances of connecting with the reader.
A weekly, monthly, or bi-monthly schedule works amazingly well as long as you send out valuable content and offers. Your campaign's bounce, open and click rates should be proof that you've put together a good schedule.
9. Inconsistency
Apart from this, we have the other group of email marketers who send emails sporadically so that your readers don't know when to expect content from you. You can avoid inconsistencies by setting and following a strict schedule, or by creating drip email campaigns to ensure you stay in touch for a set period of time.
De lo contrario, terminará frustrando a los destinatarios, ya que sus correos electrónicos son predecibles, lo que al mismo tiempo significa que su negocio es fácilmente olvidable. Posteriormente de todo, el target aquí es mantener la importancia de su marca enviando correos electrónicos a sus lectores con regularidad, pero sin enviarles spam.
Taking a little time to plan is not only part of a good content marketing strategy, it's also key to making sure your email campaigns stay on track at the same time. A free plugin like Editorial calendar it is a great tool to help.
If you send emails inconsistently, it's only a matter of time before subscribers lose interest and unsubscribe. Worse still, they could mark your emails as spam even if they were genuinely interested in your business from the start.
10. Sending "filler" emails
You have probably been a victim of this error a million times before; I know I have. Here's how the typical scenario plays out: You hear about email marketing and get to work. A few days later, you have a couple of subscribers and it feels great.
Some internet marketing guru said you should send a welcome message first, but they never told you what to do after that. So you send two emails and have nothing more to say for the third week. Despite this, you want to be consistent, so you put together a pointless email, or what I like to call a "filler email," and hit send.
Obviamente, sus lectores ven a través de la fachada y comienzan a irse. Apuesto a que has visto que esto sucede incluso con publicaciones de Blog. ¿Alguna vez ha estado en un blog con un contenido aparentemente bueno y luego encontró una publicación que no parecía tener ningún otro propósito que no fuera llenar el horario?
Well, don't email your subscribers without a specific goal in mind. To be professional; plan your schedule, so you can send a valuable email every time.
After all, your subscribers are your customers, and you wouldn't want to kill them with useless junk, right?
Final Words on Common Email Marketing Mistakes
Our list is just a small sample of all the common email mistakes you can make. Regardless, our hope is to help you avoid these ten pitfalls that are detrimental to the success of your email marketing campaign. If you are aware of other common email marketing mistakes, we invite you to share in the comment section below.
Cheers to happy email list building!
