WPO

What is the WPO?

The WPO, Web Performance Optimization, is a compilation of measures and strategies that are carried out to boost the performance of a page and reduce its load times. This concept, due to what it implies, is one of the key items not only in web design, but also in SEO.

Working on this aspect is vitally important to improve the positioning of a website in search engines, since most engines reward those that manage to reduce loads to a minimum and provide a better user experience. To do this, you have to pay attention to factors such as the type of server, the cleanliness of the code used, the load of graphic resources and other factors.

It is something that requires the hands of professionals in terms of development, as well as design, since, if optimization is abused by deleting items, it is possible that usability is worse and the user experience is affected, thus bringing a negative impact in the eyes of search engines.

Right now, the WPO is one of the most important concepts not only for the maintenance of a website, but also for its presence in the SERPs of Google and other search engines.

What is the WPO for

The WPO serves, in the first instance, to obtain that a web page loads much faster and that all its sections also do so. By doing this, it is also achieved that the user experience is much more satisfactory and allows, among other things, a much more comfortable navigation through smartphones and other devices that may not have the same connection speed that is had in computers.

As a result of this, the positioning of the web improves, because Google interprets these results as the result of a quality page and values it positively. At the same time, it also has an impact on the image of the company behind the site in question, since users are more satisfied when browsing a place where loading times are reduced.

WPO examples

Even though it may not seem like it by concept, we can give examples of WPO. There are many cases all over the Internet, since the mere fact of working to improve the performance of a website leads to the app of this term. This is why it is not difficult to see real and fairly everyday cases.

In the article that you have below you can see several totally true examples, with detailed explanations: 4 real cases of WPO.

More information about the WPO

Do you need to get more information about the WPO? In that case, we suggest you keep reading. We are going to leave links below to various publications that expand on this concept and that, at the same time, review others that are also important not only to understand it, but to see its effects in practical situations. We hope they help you to expand and learn more about it.