Long Tail Keyword Concept
What is a Long Tail Keyword?
A long-tail keyword, also known as a long-tail keyword, is a definition invented by writer Chris Anderson to refer to a type of business focused on getting a lot of small sales instead of a few big ones. This, translated into SEO and digital marketing terms, becomes the use of much more specific and long keywords, less general and, therefore, with less competition with other more used ones.
The portals that are positioned using this system turn their strategy towards positioning through many keywords, but that keep a certain link. The specialists in this matter turn all their efforts to obtain that the web enjoys a good position in different fields within the same subject, focusing on the needs of the user and what the company wants from him.
Something widely used mainly in information or media portals; But it can also be applied in other fields related to different sectors. An element that raises strategies different from the more traditional ones and that has become the main resource of many online portals to reach a larger audience and, at the same time, to reap more leads that allow more conversions.
What are Long Tail Keywords for?
A long-tail keyword is used to penetrate different market niches, to find new trends and fundamentally to rank well in them to satisfy a demand that currently has little response. Specialization is the main objective of these keywords longer, one that is made to find the audience that is looking and does not find what they need.
Its usefulness is fundamentally essential when competing in areas where the presence of other companies is scarce, which facilitates a greater number of sales, despite the fact that they are focused on a smaller audience than there may be. on a more general ground.
Long Tail Keyword Examples
Applying this concept to the case of NeoAttack, our agency, we can throw in several examples of long tail keywords. If you want to enter a sector settled, for example, in the Madrid community, and you need the services of a marketing agency; You could work on a series of content with keywords in the style of "digital marketing agency in Madrid". Even establishing something more specific, "quality digital marketing agency in Madrid".
They are much more specific searches, but focused on a more specific sector and with more possibilities of better positioning.
More information on Long Tail Keywords
If you are looking to expand your knowledge, you can read more information about the concept of long tail keywords in the links that we leave you below.
