GeoSEO concept
What is the GeoSEO?
The GeoSeo it is a strategy to boost the positioning of a business or a web page, through the construction and adaptation of content, to better respond to the search intent of users when they specify a geographic area in particular.
This is feasible thanks to the IP geolocation automatically from the PC or from the GPS of the cell phone. The information, along with the search intent, is essential for local positioning.
It is one of the most used strategies in proximity marketing, since the intention is to achieve a good positioning of a web page and provide information for the user to visit the physical business.
It is estimated that over 30% of local searches use verbs like buy, find, learn, and discover, accompanied by phrases like close, close to me, close to my location, or with the name of a particular city or town.
What is the GeoSEO for
The GeoSeo serves to appear and stand out in the queries made by users in search engines near your location. At the same time, it allows you to offer consumers what they are looking for with the immediacy and relevance they expect.
The GeoSeo take advantage of all the information that is collected through the GeoMarketing, to design positioning strategies in the most relevant locations for a business, increase traffic to the website and get more visits to the physical store for them to buy.
On the other hand, the probability that consumers visit a store after a search from their cell phone is 50%, and the probability that they buy that same day is 18%, according to information revealed by Google.
GeoSEO Examples
You yourself as a consumer, you must have done local searches at some point to find, for example, a movie theater, where to enjoy a delicious pizza, or a magnificent hairdresser near you.
Those businesses that you observe in the first places in the search engine are those that have applied GeoSeo techniques to stand out from the rest in a certain geographic area.
Previously, this was only available to large companies. But now, ranking high in local searches is doable for almost any type of business.
For example, the Google My Business platform offers small businesses the opportunity to have an Internet presence, even to promote events and promotions even when they do not have a website.
The GeoSeo techniques app will allow a correct management of the commercial profile without costs that this tool offers, to be visible in the results of Google and Google Maps.
More information about GeoSEO
If you are considering hiring an SEO Agency to design your local positioning strategy, you just have to click here.
Finally, if you are looking to learn more about GeoSeo, you cannot miss the following publications related to the subject:
