Field Marketing Concept
What is Field Marketing?
Field Marketing is a part of more traditional marketing that involves something as simple as feed the interaction between consumer and seller without any kind of intermediary. That is to say, it seeks to have a direct connection between both parties to promote communication, experience and, of course, the transmission of the values of a brand.
It is a stream that drinks equal parts of the Street Marketing and what is known as Experience Marketing. From the first, take advantage of that naturalness and search for outdoor activities and direct interactions with consumers to determine the connection; second, the importance of obtaining as long as the sales procedure is the best and most pleasant for the customer.
A system that poses a greater effort for the company and, on occasions, even a radical change in philosophy; but it also involves a series of important benefits that should not be overlooked. Taking advantage of the initiative posed by Field Marketing is the best way to reinforce the presence of a firm, but fundamentally to make visible its greatest benefits and values, something essential to capture the interest of a greater number of people and, fundamentally, to transmit the best viable image.
It helps in many ways not only to grow, but also to improve. This type of marketing allows constant feedback that always serves to know the weak points and polish it with the always present objective of offering the best to retain the consumer.
What is Field Marketing for?
Field Marketing is used to obtain a direct connection between seller and buyer or between firm and client. It is a system that advocates the retroactivity of the most direct treatment and all the benefits that this entails for both parties. It reinforces the quality of the sales procedure and allows the collection of information of interest in order to improve it by all possible means.
In addition, it helps to better convey the values of a company and even to make consumers spread its benefits to attract a greater number of people.
At the same time, it can be a great driver of loyalty of clients, at the same time of the acquisition that we have already mentioned.
Field Marketing Examples
Let's talk about an assumption to throw a good example of Field Marketing. At NeoAttack, as a digital marketing agency, we can apply this concept to our work by talking about an event or an experience. If a client needs a team to develop a portal for his business, carry out an experience in which he will deal directly with him to carefully clarify our work in Web design and showing you our projects first-hand, personally and directly, would be an example of this system.
A totally opposite initiative, for example, would be to use an advertising banner on a website, since there would be no direct dealings or a conversation between both parties.
More information about Field Marketing
If you are looking to know more about field marketing, you can take a look at the following links.
