Damping Factor Concept
What is the Damping Factor?
The Damping Factor, also known as the Damping Factor in English, is a definition that comes from the sound sector, but has gained a position of great relevance within the internet and, fundamentally, SEO. It is the loss of link juice that exists when a website is linked to another, as well as the successive losses that accumulate as links between different websites are chained.
We say that it is something important for positioning specialists because it is a figure that allows us to quantify the loss of authority. Let us remember that, for Google, backlinking, or rather the links from other websites with greater authority in search engines, is always a factor that helps to position better. In spite of everything, the more intermediaries involved, the less positive impact this link will have.
Specifically, the damping factor is always a 15% loss. Thus, a scheme like the following could be followed: Page 1 (Value 1) -> Page 2 (Value 1 x 0.85) -> Page 3 (Value 2 x 0.85) -> Page 4 (Value 3 x 0 , 85).
It is considered very useful because it serves to quantify how much is the difference when it comes to receiving backlinks to a website, as well as because it can be used to form more or less productive positioning strategies. A definition adopted from the field of audio that has gained considerable weight in the online plane.
What is the Damping Factor for
The Damping Factor serves, as we said before, to understand how much link juice is lost when receiving links from different websites. The authority of domains on the internet is vital to grow in SEO and climb positions in the SERPs, and this term helps to know which links are more or less beneficial.
Thanks to it, positioning specialists who work on a strategy can determine new plans to see from which websites it is best to obtain links, as well as to plot a network of links that contribute to a greater or lesser extent that "juice" of SEO so good in the eyes of Google.
Examples of Damping Factor
As Examples of Damping Factor we are not going to give specific cases, but rather to propose a hypothetical scenario with our digital marketing agency, NeoAttack. Let's imagine that, as part of an SEO campaign, we seek to exactly promote our positioning service with links from other websites. If one links directly, it will grant us a higher juice link than another referred one that also ends up linking. The difference between both cases, at the same time of authority, is the consequence of the damping factor.
More information on the Damping Factor
If you need more information about the Damping Factor, as well as everything related to the juice link that we mention so much in this text, the best thing you can do is read the contents that we have prepared.
