Negative Agreement Concept
What is Negative Match?
Negative agreement is a parameter that is used within Google Adwords, compatible with the rest of the agreements, in order to remove specific terms from the searches in which the commercial promotion marked by the advertiser must appear. It is a function that is used quite frequently and that is quite useful for specifying in queries.
It is introduced by placing a "-" symbol in front of the term or terms to be removed, offering different types of subtraction to the search terms both to use and to discard. It can be used with the exact match, subtracting one keyword or several specifically; in the phrase, to eliminate sentences; and in the wide, to remove all those additions that contain the keyword established with the indicated sign.
It is an element that gives Adwords much greater versatility when determining both what it wants to appear for and what it doesn't. Thanks to it, companies and brands that want to place ads in Google's SERPs can determine much more specific criteria and, at the same time, maximize the performance of the ads according to their intentions with them.
In any case, it is essential to know well how they are used and how they work, as well as which ones to choose, since making mistakes in this area can considerably reduce the target audience and make the commercial promotion hardly reach.
What is the Negative Agreement for?
Negative match serves to better outline the reach of an ad format located on the Google display network. It helps to make a better segmentation of the groups of users to whom you want to show the different ads that move through Google Adwords and have a great capacity to raise the CTR to obtain a much higher return.
In other words, this concordance achieves that, by subtracting items from the destination queries, a greater profit is obtained thanks to an improvement in performance. It focuses and specializes, but guarantees very positive results if it is used correctly.
Examples of Negative Agreement
To give clear examples of negative match, let's think about our marketing agency, NeoAttack. Let's imagine that we intend to publish an ad using Google Adwords and that the keywords used are “digital marketing agency”. We intend to get closer to a specific audience and, therefore, we subtract terms to reduce the appearance, so we can add things like “-social networks” or “-face”.
The possibilities are many, but selecting is something that depends on the intentions of the advertiser and the type of audience they want to reach with their ads in the Google search engine.
More information on Negative Match
For more information on negative match, we suggest you take a look at the posts you have below.
