UTM Code concept
What is the utm Code?
The utm code is a string of characters that is added to a URL to facilitate tracking and analytics. Due to its definition and its functions, it is vital in any proposal that involves both digital marketing and the concept of Internet tracking.
This type of codes allows you to give all kinds of information about the traffic that comes to a website from any link. Its understanding with Google Analytics allows this web analytics tool to provide all possible details about users, from geographical origin to the location of the link used to access it or the number of clicks made.
The name of this term comes from Urchin Traffic Monitor, something that, translated into Spanish, means Urchin Traffic Monitoring (the latter is the tool purchased by Google to develop the entire Analytics framework). Thanks to it, it is possible to measure and find out where the traffic of a website comes from in an easy way, something that would be much more complex by other means.
Its existence has been gaining weight over the years also due to its effectiveness within the field of marketing. Here it has been used fundamentally to measure the effectiveness of digital marketing campaigns, including those offline. Something that, as we said at the beginning is closely linked to tracking.
What is the utm Code for
The utm Code serves so that a person or system can quickly detect the origin of a user who is visiting its website. From this dynamic, it is possible to find out if, for example, a campaign designed to lead to a landing page is managing to generate clicks, or even if the desired conversions are being achieved with a promotional strategy.
Its purpose is simply to provide information, but it can be used in so many different contexts that it is impossible to deny the usefulness of this type of code. Currently it is more than present on many websites, and it helps companies a lot to develop more effective strategies by observing the data they receive thanks to it.
UTM Code Examples
We can find numerous examples of utm Code by browsing the internet a bit and, fundamentally, by clicking on links from social networks or advertising banners. To give some cases, let's think of NeoAttack, our digital marketing agency.
Let's imagine that we intend to launch a promo on the Google display network and we intend to see how many people come to our website through it. For this, a code of the following type would be used: utm_campaign = promo_december2018. Apart from this, for clicks from social networks, we could use the following: utm_medium = social or even utm_source = twitter. There are many types.
More information about the utm Code
To get more information about the UTM Code, we suggest you read the articles that we are going to link below. You will have more details about it and also about closely related topics.
