El mundo del marketing es muy amplio. Por eso, hacer un listado con los mejores libros de marketing online resulta complicado. No obstante, en este post te presentaré una lista con aquellos que han sido una gran referencia para mí y para otros muchos profesionales.
Reading is a powerful tool for knowledge and learning. And in the world of marketing, reading certain authors of marketing books will allow you to have a strategic and complete vision of what the latest trends in marketing are.
Para facilitarte la búsqueda de los mejores libros de marketing para leer en tus momentos de tranquilidad o de ocio, quiero presentarte esta clasificación de libros, que van desde una temática más general como es el digital marketing a una temática más especifica como puede ser el inbound marketing o las redes sociales.
Ready to find out what my selection is? Well let's get to it!
Popular Marketing Book Authors
A lo largo de la historia, muchos autores de libros de marketing se han convertido en un referente para muchos profesionales del sector del marketing y advertising. Pero no solo ha sido imprescindible para este grupo, sino también para aquellos emprendedores que buscan maximizar sus ventas y sacar a flote sus negocios.
These are some authors of marketing books, who in addition to providing a strategic vision, have been an inspiration to many:
- Seth godin
- Robert T. Jivosaki
- Philip Kotler
- Guy kawasaki
- Alexander Osterwalder
- Tristán Elosegui and Gemma Muñoz Vera
- Juan Carlos Alcaide
- Luis Bassat
- Juan Carlos Mejia Llano
- Xavi Roca
Some of these are foreign authors, but it has been interesting for me to name them because, although their books are in English, they are considered references of marketing, business, technology or finance.
The best online marketing books in Spanish
Here I show you a selection of the best marketing books, divided into two groups:
- The most current marketing books.
- Free digital marketing books in PDF, ready to download.
➽ Current and reference marketing books
Regarding the theme of these books, you will not only find aspects of digital marketing; In addition, they talk about business, productivity, habits, creativity, finances and many more aspects that an entrepreneur must control to achieve success.
These are marketing books that have been published recently (2018-2020), but I also want to highlight other less current marketing books, which your reading it is still an essential today:
This is Seth Godin Marketing (2019)
Este es el último libro de uno de los referentes más importantes del marketing del siglo XXI. En esta última entrega, Godin se enfoca en la importancia de generar confianza con tu público target.
And, on the other hand, it motivates you to innovate in your strategies, breaking with the traditional marketing model.
CRO: Convert your web visits into income
José Gómez Zorrilla and José de la Espada (2019)
Un libro que te muestra casos reales para entender cómo funciona la metodología orientada a optimize the conversion rate.
Entre otras cosas, aprenderás paso a paso a implemetar una strategy CRO, basada en la calidad del Username y no en la cantidad.
Sell successfully on Amazon
Nacho Somalo and Pablo Renaud (2019)
It is a practical manual that will teach you how to sell in one of the largest marketplaces in the world.
How to get your first sale or evaluations of your product, as well as improve your online presence to increase your sales, are some questions that Nacho Somalo and Pablo Renuald will analyze from their own experience.
CRO: Design and development of digital businesses
Ricardo Tayar (2018)
El fundador de la agencia Flat 101, Ricardo Tayar, te da las claves en este libro para crear y optimizar un negocio digital con la metodología CRO para mejorar la conversion, a través del trabajo en estas áreas:
- User experience (UX).
- Analítica digital.
- Captación del traffic online.
- Choice of technology and design.
- Modeling.
Digital Marketing Strategies
Fernando Maciá (2018)
It is not just a guide and support for business. It is a source of inspiration for businessmen and entrepreneurs who seek to know the maximum about online marketing to make their businesses profitable.
In addition, this author offers a current vision of marketing, ideal to apply it in your strategies and achieve better results.
SEO for eCommerce
Jordi Ordóñez (2018)
Elaborado por Jordi Ordóñez, junto con otros 22 expertos de marketing, este libro es más bien un manual que explica cómo funciona el SEO y cómo mejorar tu positioning para conseguir visibilidad.
The art of getting started 2.0
Guy Kawasaki (2016)
It is aimed at entrepreneurs who start their business online, although it is also suitable for those who are dedicated to marketing.
Con este libro, no solo aprenderás a lanzar un producto en la Web 2.0, sino también descubrirás cómo liderar a tu equipo, cómo asociarte con terceros, aspectos sobre financiación o legalidad, entre otros.
The red book of brands
Luis Bassat (1999)
The renowned publicist and founder of the Ogilvy agency, makes us reflect in this book, as a guide, how a product (or a name) can become a successful and popular brand.
Rich father poor father
Robert T. Kivosaki (1997)
This mythical book revives the concept of financial freedom through investment, entrepreneurship, real estate, money and finance.
In it you will learn to delve into topics such as:
- Financial education.
- Freedom and financial intelligence.
- Different sources of income.
- The value of things and money.
- Overcoming obstacles (including bad habits and fear).
➽ Marketing books in PDF to download
Did you know that there are totally free digital marketing books? Although they are free, this does not mean that they do not provide great value. In fact, the authors of these free digital marketing books are well known in this industry.
These are usually PDF marketing books, ready to download. That is, they are ebooks that you can obtain by filling out a form in a few seconds. I will name some of the most interesting:
Some specific digital marketing books
If you are looking for more specific marketing topics, specifically about inbound marketing and social networks, this is the collection of marketing books that I propose:
➽ Inbound Marketing Books
The best inbound marketing books are not in Spanish, but their reading is enjoyable and easy to understand. So you don't have to be bilingual to understand it.
These are three inbound marketing books that I highlight, although only the second is in Spanish:
- Inbound marketing: attract, interact and delight customers online, by Brian Halligan and Dharmesh Shah (2014).
- Are all commercials liars? by Seth Godin (2012)
- Inbound Marketing And SEO: Insights From The Moz Blog, by Rand Fishkin and Thomas Høgenhaven (2013).
➽ Social media marketing books
Among the best books on social media marketing I highlight the following:
- La guía avanzada del Community Manager, scored by Juan Carlos Mejía Llano when we have the information.
- Social media marketing, by Juan Merodio.
- Social selling: las claves para mejorar tus ventas con redes sociales, by Álex López, Pau Valdés, Aniol Quer.
CONCLUSIONS:
These are just some of the most influential marketing books I know of, inspiring millions of entrepreneurs and marketers to drive better sales results.
What are your favorite digital marketing books? We invite you to tell us what other books have inspired or added value to you on a specific topic of interest.
Have you read some of the books that I recommend in this list? What did you like the most about it?
