Tareas como elegir el mejor contents para tu comunidad, seleccionar el mejor formato y programarlo a la mejor hora, llevan su tiempo como ya sabes. Por eso, tener cerca herramientas para gestionar las redes sociales es algo que debes considerar si quieres ganar productividad y conseguir mejores resultados en tus campañas.
But you will also know that in addition to managing networks, other tasks that many entrepreneurs and professionals have to assume are those related to launching campaigns through mass emails. To save you time and focus on other important things, you can help yourself with these templates for your next campaign.
Volviendo al hilo del tema de hoy, son muchas las herramientas para redes sociales que existen (gratis y de pago). Por eso, en este post vamos a mencionar las herramientas más top y las clasificaremos de la siguiente forma:
- Social media management tools.
- Social media analytics tools.
- Tools for content design.
Tools for social networks: Improve management!
Si al utilizar algunas de estas herramientas para redes sociales, ves que tardas menos tiempo en gestionar tus tareas en estas plataformas, tus resultados son óptimos y además te facilitan informes relevantes para optimize tus campañas, entonces es una señal de que estás utilizando la herramienta adecuada.
Let's see which are the most interesting:
➽ Social media management tools
These are tools with which through its administration panel you can write and schedule your social media content, upload images, include and shorten links, and keep track of the comments or reactions of your followers with your publications.
Note: All the tools that we will mention below have a free version, but they either have a limited time to use them or they do not include advanced functions, which you sometimes need to improve your productivity and get better statistics.
These are the payment tools that we highlight:
AgoraPulse
Es una plataforma muy completa tanto para la gestión de redes como Instagram, Facebook, Twitter, LinkedIn or Youtube, como para el posterior análisis de tus campañas.
Among the functionalities of Agorapulse more powerful are:
- Access to a single panel to manage a publication for different social networks.
- Offers resources for creating contests and giveaways on Facebook.
- Filtrado de interacciones e informes diarios de tus feeds.
- Statistical data of your competition.
- Possibility of delegating roles to other colleagues on your team.
IconSquare
It is a complete resource that allows you to manage, measure and analyze an Instagram account. In order to get the most out of your account with IconSquare, you should look at its most outstanding functions:
- General summary with the latest likes and recommendations of who to follow.
- Statistical data in real time.
- Comments management.
- Selection of the most important photos of your account.
SocialOomph
If there is something that we can highlight about SocialOomph, it is the potential that this tool has for Facebook and Twitter.
But in addition to this, SocialOomph allows you to:
- Manage multiple accounts.
- Schedule tweets in an automated way.
- Stop following those who no longer follow you.
Crowdfire
Perfect tool to manage your community on different social networks, especially on Instagram and Twitter. But in addition to allowing you to manage your publications for different social networks and improve your productivity, Crowdfire presents these other characteristics:
- Analysis of follows and unfollows.
- Tracking tweets by hashtags and the option to segment the search by location.
- Very detailed filter of followers, those who stopped following you, those who do not interact with your account, etc.
➽ Social media analytics tools
Now we will see some more effective analytics tools for social networks, with which it is worth hiring a payment plan for the advanced features they offer.
Tip: In addition to management, another important phase if you have an account on social networks, is to use tools that offer you detailed reports of the campaigns, since with this data you can assess if you are on the right track or if you need to make improvements in your actions.
Metricool
With Metricool you can monitor your growth in social networks, analyzing the evolution of your community, that is, you will be able to know who are the most active and the least, you will be able to measure your interactions and the performance of your publications.
Other characteristics of Metricool these are:
- Seguimiento de campañas de Facebook Ads.
- Obtención de métricas para tus campañas de Google Adwords.
- Option to add links on Instagram to your publications.
- Other functions: competitor analysis and hashtag monitoring.
Commun.it
Commun.it is a powerful tool to analyze your community on Twitter. Its intuitive interface offers you:
- Suggestions of who to follow and unfollow.
- Complete information about your community (who are the most valuable members).
- Complete analytics on the activity and commitment of the community.
- Filtered to analyze by words, hashtags or users.
Karma Fanpage
This payment tool shows you an analysis of your Facebook page, comparing it with that of your competition. In the report that is generated, you will obtain significant data such as:
- KPIs of the fanpage: fans, karma level (interactions without counting likes) or the value of the ads.
- Detailed analysis: related to content, schedule or posts from fans.
➽ Tools for content design
Este apartado lo consideramos muy importante porque si no eres un experto en diseño y no sabes utilizar Photoshop o Illustrator, debes saber que existen herramientas para diseñar contenidos para redes sociales muy intuitivas y gratis (con la opción de contratar un plan más avanzado si lo necesitas).
Among the most powerful that we know are:
- Canva: The free account only offers 1 GB of storage.
- Adobe Spark: With its payment plans you can customize your designs with premium resources.
- Crello: With its Pro plan you can have access to more than 500 thousand premium images.
Free social media tools
If you are not a professional social media manager, you should know that there are many tools, the free version of which may be more than enough. These are some of them:
- Hootsuite: Useful for managing and scheduling your content on different social networks, as well as for monitoring conversations and keeping track of your campaigns.
- BuzzSumo: You can use it to see the trends and the most shared content on social networks.
- Audiense: Its free version has up to 100,000 social contacts and allows you to identify any audience or segment effortlessly.
CONCLUSIONS:
Contar con un plan editorial para planificar bien tu content strategy de redes sociales es esencial. Pero si a la hora de ejecutar tu plan, no te ayudas de herramientas específicas que te agilicen el trabajo para hacer más en menos tiempo, tu tiempo y esfuerzo se quedarán a medio camino.
Help yourself whenever you can with tools for social networks that allow you to manage your publications efficiently and draw intelligent conclusions thanks to their reports and metrics. Only in this way can you evolve with your community 😉
¿Qué herramientas para redes sociales consideras que son imprescindibles en tu strategy?
