When a business evolves, many people feel the need to manage their marketing actions from one place. And, when there is a lot of work or different tasks to perform, it is difficult to have everything under control.
Es cierto que puedes contar con la ayuda de otros profesionales o agencias externas, pero… ¿es esta siempre la opción más rentable? Sea o no tu momento de embarcarte en algo así, la automatización es y será siempre un gran aliado de tu negocio.
Por eso, debes saber que existen herramientas preparadas para esta labor, llamadas ‘all in one’. Estas permiten automatizar y gestionar desde un solo lugar cada uno de los procesos involucrados en tu strategy de marketing (reduciendo los costes en gestión de recursos).
¿Te gustaría saber de qué herramientas de automatización se trata? En este post, te las desvelaremos. ¡Acompáñanos!
What is marketing automation?
Marketing automation, or automation, encompasses a set of processes that aim to improve the relationship with potential customers so that they become loyal customers.
The role of marketing automation or automation:
- Personalización de la comunicación con cada client.
- Measurement of the success of the campaign.
- Shortening of the sales cycle thanks to fast response times.
- Aumento de la conversion rate.
- Improved communication of the brand in different channels.
- Lead capture.
- Visualización del recorrido de cada cliente en el funnel.
Automation tools for your online business
There are many marketing automation tools, but to choose the best one for your business, you should analyze your needs well and look for specific solutions based on them.
Keep in mind that a large company will have very different needs than a small company.
So, to help you choose which one is ideal for your business or project, we are going to detail some characteristics of the most powerful automation tools on the market.
➽ Benchmark
Una herramienta muy interesante para tus campañas de email marketing, is Benchmark. It offers a free plan in which you do not have to add your card details, and with which you can send up to 250 emails per month to unlimited subscribers for 0 euros.
If you prefer to send more emails per month, and without watermarks, you can opt for a payment plan (the one that best suits your needs). The price will vary depending on the number of subscribers.
Después de crear tu email con su editor drag & drop, y elegir la plantilla adecuada, puedes automatizar tu campaña de dos formas:
- Automations Pro: Elige la mejor plantilla según tu target (conseguir suscriptores, más clics…), y Benchmark te ofrecerá una visualización de cada uno de los pasos que dé tu cliente, pudiendo editar los tiempos de espera y otros detalles relevantes.
- Autoresponders: Podrás dar la bienvenida a tus nuevos suscriptores, felicitarles por sus cumpleaños, así como también activar emails automáticos en función de las acciones de tus usuarios si han abierto un email o han hecho clic en un link (disponible para usuarios premium).
➽ Active Campaign
It's about a software de automatización para estrategias de inbound marketing. Permite mantener una comunicación personalizada con tus suscriptores y, además, te deja gestionar tus listas de forma independiente y automatizada mediante etiquetas.
Note: This tool is ideal if you are still a novice in the world of automation and if you do not have much budget, since for a few dollars a month you can enjoy many advantages with the basic plan.
These are some characteristics of Active Campaign:
- Creation of forms to capture leads.
- Custom templates for emails.
- Función de crear campañas por SMS.
- Monitoring of the records (actions carried out, from what source they come ...).
- Creation of smart lists based on behaviors.
- Options to parameterize workflows and analyze user behavior.
- Registro de clientes en un CRM para gestionar tus contactos.
➽ GetResponse
With GetResponse podrás visualizar de un simple vistazo el viaje de tu cliente, lo que te permitirá reaccionar a las acciones que estos realicen. Para ello, podrás poner etiquetas y notas para una segmentation más adecuada.
Among the most outstanding features of GetResponse are:
- Create workflows to achieve your goals.
- Use prebuilt flows to save time and resources.
- Visualizar el recorrido de tus usuarios y comunicarte con ellos mediante filters.
- Landing page system and a platform for webinars.
➽ Hubspot
Hubspot offers free CRM (no contact limits) and automation. But its prices are more oriented to medium and large companies with a budget to invest in their marketing department.
What we can highlight about HubSpot is the variety of tools it has to attract visits, get more conversions and track actions in real time.
Important: En la versión gratis puedes enviar hasta 3 correos a partir de un formulario de subscription a una página Web. Pero el plan Pro te permite automatizar el proceso de forma más precisa mediante flujos de trabajo, ideal para automatizar la comunicación con tus clientes.
➽ Keap (formerly Infusionsoft)
Keap It is a powerful tool that we recommend that you use it when you have at least 25,000 leads. One of the requirements to register is that you have to do it through partners that you can find yourself or that they assign to you.
This tool is very useful to create funnels with automation, manage your leads and customers thanks to a CRM, make regular shipments and to manage your sales from a single site.
CONCLUSIONS:
The automation of marketing tasks not only saves you time, but also allows you to carry out more personalized and effective actions, which translates into:
- More sales.
- Capture of qualified leads.
- Greater knowledge of the audience.
- Cost savings
- Business productivity.
That is, sales and marketing efforts are unified on a single platform. So do not make excuses, because there are tools for all pockets.
