What are backlinks? How to get QUALITY backlinks

In this post I will show you what are the best tools to analyze and get quality backlinks.

But we know what backlinks are?

And what is even more important, how can we get backlinks to boost our seo?

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What are backlinks?

When you start in the world of SEO, the term backlink is one of the first you come across it, and even though at first it may be complicated, in fact it is not ...

The backlinks are the links that point to your web page from other domains or pages different from yours.

First of all, there are 2 types of backlinks, and to increase the authority of your project you need them both:

• Dofollow Backlinks. Links that convey authority or linkjuice, both to the landing page and to the domain.
• Backlinks Nofollow. Links convey authority to us, but web traffic does.

 

Why are backlinks so important?

Google's algorithm is made up of at least 200 factors, within these factors there are 10 that have greater importance and impact SEO more than the rest.

I am not going to go into each of these factors, but I will go into those referred to in authority and relevance;

Obsolete terms; Page Authority or PA, Domain Authority or DA and Pagerank. The first 2 are created by the MOZ tool and due to their lack of updating and their poor database of links they have been discarded by many SEOs for even years, and the pagerank, that Google stopped updating it publicly to do it privately, or at least that's what the main information search engine tells us.

How to increase the authority of our domain?

• We have to get links from domains of great authority and relevance, and to be viable from the same sector and language. The reason is very simple, they must be links that Google understands are natural, therefore the link between these websites must be clear.
• You must get nofollow and dofollow links, but in what percentages? No one can tell you for sure if the ideal is 80% dofollow and 20 % nofollow, or if 90% or 10% is better, or which is better.
• Increase the expiration date of your domain, instead of renewing it year after year, buy it for 3 or 4 years and transmit a greater message of project stability to search engines.
• Get links from different domains.

 

How to increase page authority?

• Add internal backlinks from pages with traffic and authority.
• Get quality backlinks from sites of the same theme.

 

How to get quality backlinks?

Now we go with a series of strategies to get quality backlinks:

1. Guest Blogging. Writing posts on other authority and traffic blogs in the sector you are in is an excellent idea. I would start by doing an analysis in excel of which would be the main blogs where we could get a backlink, and then establish a strategy of how we generate a link with the blog so that we can publish an article.
2. Cloning or imitation strategy. It is about analyzing the backlinks of our competitors to see how many of them we can clone or repeat. I always use ahrefs to perform this analysis.
3. Buy newspaper reviews. There are many services on the internet with which we will be able to publish a review in many newspapers and blogs, such as Pressrank.
4. Participation in Awards or Contests. Participate in prizes or actions where you can achieve high quality brand and link visibility.
5. Creation of content to attract links. The objective is to analyze what content you can publish in order to attract quality links and all this in a natural way.
6. Creation of accounts in social profiles and tools. Creating an account and getting a nofollow link to it is a very simple task, but there are some tools with which you can create a profile with dofollow links to your website.

 

9 best tools to analyze backlinks

Now let's see how we can analyze backlinks or check backlinks of any domain on the Internet. Therefore it will be a piece of cake to know the backlinks of a website.

 

1.- ahrefs

Undoubtedly the best tool to analyze backlinks that exists at the moment. It has the best database of links.

Characteristics:

• Super fast and efficient analysis tool.
• You will be able to check where your competitors have links and you don't.
• Analyze the anchors of your link profile.
• Check the contents with the best link profile of a domain.

 

2.- Majestic SEO

One of the oldest tools to see and check the backlinks of a website, and a tool that has a large database to work with, not to mention its history.

Characteristics:

• It is more complex to use and take advantage of when compared to ahrefs.
• The free version shows you very little useful information.
• The paid version has all the functionalities of a professional backlink analysis tool.

 

3.- Open Site Explorer

Tool of the mythical MOZ SEO package and that you should always keep in mind, but not because of its database, because it is probably a database of smaller links, but because of some functionalities that it includes that are very practical, even in the free version.

Characteristics:

• It has a free 30-day version.
• It shows you the spam index of your links, or in other words, what percentage of low-quality links you have.
• You will also have the option to see new and recently lost backlinks.
• The free version only shows you the first 10 results.

 

4.- Backlinks Monitor

Monitor Backlinks is a backlink analysis tool that will surely surprise you, since it is very easy to use, even if you do not have much knowledge in the field.

Characteristics:

• Monitor your links and receive a periodic email with the latest news.
• You can check the backlinks of a website for free for 15 days.
• It allows you to connect your Google Analytics account.
• Integrates MOZ and Majestic SEO functionalities.

 

5.- Linkody

Linkobody is an easy-to-use tool to view the backlinks of any web page. You can integrate your Google Analytics account to get traffic data and include it in the results.

Characteristics:

• Simple to use thanks to its simple menu.
• You can try it for 30 days for free.
• Only translated into English and German.
• It integrates some metrics from Moz, Alexa and Majestic SEO.

 

6.- cognitiveSEO

CognitiveSEO is a great tool to analyze the backlinks of any project. At the same time, it has a powerful tool to search for low-quality and toxic links, which makes it a very useful tool to pay attention to.

Characteristics:

• You can try the tool for free for 14 days.
• The free version has many limitations, mainly in the number of links that you can analyze.
• Powerful toxic link analysis tool.
• Very high cost if we compare it with the rest of the tools.

 

7.- LinkResearchTools

LinkResearchTools is a tool that does practically everything in the world of backlinks, but also its price is prohibitive and it is only available to very few projects or companies.

Characteristics:

• There is no free version. The trial version costs $ 77 a week.
• It has one of the best toxic link analysis tools.
• It has many link auditing tools.

8.- SEO PowerSuite

SEO PowerSuite is a complete selection of SEO tools, and it has 2 particularly to work the backlinks; SEO SpyGlass and Link Assistant.

With this function you will be able to manage all your backlinks; Link research, cleaning and competitor analysis.

Characteristics:

• You can try the tool totally free.
• Get quality backlinks.
• Powerful tool to keep your link building strategy under control.

 

9.- SEMrush

This powerful and basic SEO tool has also known how to progress its link analytics functionality very well, therefore we must take it into account. Today its database is very close to that of ahrefs, therefore you work a very good database.

Characteristics:

• Analyze the backlinks, domains and anchors or anchor text.
• Link audit to detect toxic or surely toxic links.

 

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Conclusions

We all know the importance of increasing the authority of a project on the Internet, and for this one of the most important factors is to get quality backlinks. We have analyzed what are the backlinks, types and how to get them.

In the post we have analyzed some strategies and tips to increase the backlinks of our projects. The best thing is that you apply different strategies to get these links, some in a natural way and another through the purchase of reviews.

Finally, you will be able to find the best tools to analyze backlinks, some of them have a free period of 14 to 30 days, logically with limitations, but it will help you to test some of them.

What is your favorite tool to analyze and see backlinks from a website?

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