What is local SEO?

The Local SEO (optimización de Search Engine local), a veces denominado marketing de motor de búsqueda local, es una forma incredibly effective way to market your local business onlineas it helps businesses promote their products and services to local customers at the exact time they search for them online

Esto se logra a través de una variedad de métodos, algunos de los cuales difieren mucho de lo que se practica en el SEO estándar, y algunos de los cuales son mucho más fáciles de administrar utilizando herramientas de SEO locales y pueden requerir servicios de SEO locales específicos.

What is a 'local search'?

First, let's look at the differences between a standard informational search and what is known as local search.

DID YOU KNOW? According Google, the 46% of searches have a 'local intent' .

While anyone in the world with enough SEO and authority can be classified for a search query as' how to fix a broken pipe ', when the query has much more purchase intent, it becomes' plumbers near me' or 'better. plumber at [location] '.

Para estos tipos de consultas de búsqueda, que generalmente incluyen una ubicación o «cerca de mí» (que ni siquiera son necesarias si se busca con Google maps o si Google conoce su ubicación y supone que la búsqueda tiene una intención local), los search engines entienden que el buscador busca sugerencias de negocios o listas basadas en la ubicación, y eso es precisamente lo que ofrecen en las páginas de resultados del motor de búsqueda local (SERP). Esta diferencia en comportamiento y resultado es precisamente por qué el SEO local es importante y vale la pena invertir junto con el SEO estándar.

What are local SERPs?

Lo que más necesitan las empresas locales para mejorar el traffic a sus sitios Web o a través de sus puertas es la visibilidad de lo que se conoce como ‘paquete local’ o ‘paquete de 3’. Este es el bloque de tres listados de negocios que aparecen debajo del mapa en los resultados que se muestran después de una búsqueda en Google con intención local.

Below is the local package that results from the search 'plumbers buenos aires'.

You'll notice a lot of different things from standard organic results, like opening hours, review ratings, and even photos. Although Google is getting smart enough to extract this information directly from its website, this is not where these elements come from.

Everything that is displayed in the local package comes from the profile of Google My BusinesIt's business, a critical part of local SEO marketing that is becoming more important as Google tries to satisfy more search queries directly on the SERPs.

What is Google My Business?

Formerly known as Google Local, and for a time, including Google+ Local, Google My Business (GMB) is, as the name implies, your business profile on Google. Can you know how to add your business in Google My Business here.

Proporciona información a una variedad de lugares, incluido el paquete local y los resultados de búsqueda de Google Maps, pero la apariencia más familiar probablemente be cuando está en la parte superior derecha (o superior en el móvil) de una búsqueda de marca para su negocio, como se muestra a continuación.

This is what is known as the Knowledge Dashboard. Your GMB profile can include a large amount of information submitted by yourself, such as the services your business offers, contact details, business description, category and opening hours, but it is important to take into account that features such as GMB attributes, GMB questions and answers, and Google reviews are totally consumer generated.

A big part of local SEO is making your GMB profile as up-to-date and accurate as possible, so that it has a higher chance of showing up in the local package, and reliable, engaging, and engaging enough to guarantee a click. Although incredibly powerful, Google My Business is just one example of what is known as a 'quote'.

What are dating?

A citation is anywhere your business's NAPW (name, address, phone, web) information appears online, usually in an online directory or on a business listing website.

Estos son particularmente importantes para el SEO local, ya que si no aparece en los lugares donde las persons buscan negocios como el tuyo, es probable que los competidores lo superen.

There are two types of appointments: unstructured and structured. Structured citations generally appear in company lists and come from form fields that are filled out when the list is claimed. Below for a Yelp listing.

Unstructured dating is more likely to be the result of the press and social media, where your NAPW information is visible and linked on a web page (perhaps via a local business news story), but not on a structured format.

Si bien es clave hacer de esto un aspecto fundamental de su strategy local de SEO, al construir citas en los sitios web más relevantes , la investigación muestra que si no se actualizan y limpian regularmente, puede haber graves consecuencias.

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#caseSEO

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How to position well in the local search?

So now that you know what local SEO is all about, you are probably wondering how to really achieve success! First, we recommend that you familiarize yourself with the three main elements of local search ranking:

• Proximity: How close is your business to the search engine?
• Relevance: How relevant to the search query are your products and services?
• Prominence: What are other consumers saying about your products and services?

What are the main services of local SEO?

Thanks to the ever-changing nature of search engines like Google, local SEO can be a lot of work. It's always changing and it can take a lot of time and effort to get right. That is why many SEO agencies and consultants focus exclusively on local.

We've discovered some of the key things that help you achieve local SEO success; now here is an overview of all the services where local SEO can make a difference:

Website 'localization'

'Localizing' your website means including the name of your city, province or region naturally throughout your site. For companies with multiple locations, this might mean creating separate pages or Content Hubs for individual locations. Other tactics include get involved with local community events and present articles and information about them on the site.

Dating building

Asegure las características de su sitio en sitios de citas y directorios de negocios en línea. Esto no solo ayudará a los clientes a encontrar su negocio, sino que incluir el nombre, la dirección, el número de teléfono y la Url del sitio web (NAPW) de su empresa en los sitios de citas y agregar información adicional a los directorios de negocios ayudará a mejorar su clasificación de búsqueda.

Claiming your Google My Business business

Reclamar su negocio en Google My Business es un paso clave para ayudar a su empresa a mostrarse en servicios destacados por Google, como los resultados de búsqueda locales y Google Maps. GMB (y su equivalente de Microsoft, Bing Places for Business).

Manage reviews and ratings

The reviews Genuine and honest are critical both to show the quality of your service and to send signals to search engines that your site and service are trustworthy and useful. The number of reviews you receive, the overall quality of the reviews, and the authority of the review sites are all important factors for local search rankings.

Obteniendo backlinks relevantes

Los enlaces entrantes obtenidos de forma natural de sitios web bien considerados ayudan a los motores de búsqueda a reconocer su sitio como una fuente confiable de información y aumenta el aspecto de ‘prominencia’ del algorithm de búsqueda local. Los enlaces de periódicos locales, blogueros y asociaciones empresariales, así como citas, pueden ayudar a mejorar la visibilidad de su búsqueda.

Puede obtener más información sobre cómo optimize su sitio web en nuestra guía de mejores prácticas de SEO para empresas locales .

10 Reasons Why Local SEO Services Can Help You Attract New Clients

Local customers are turning to the Internet to find local businesses, on desktops and mobile devices

The old printed phone book is over (literally: the yellow pages have not been physically distributed for many years), as more and more people turn to the Internet to find information on local businesses.

Here are some statistics:

• PC owners 96% perform local searches
• The 46% of all Google searches are local.
• 64% of local customers use search engines and directories as their primary way of finding local businesses
• Local mobile search engines 50% look for business information (such as a business address or phone number)
• A surprising 78% of local mobile searches results in an offline purchase

(Sources: Searchengineland.com and Business2community.com )

Local search marketing is highly targeted and timely

The main reason people search local is to find a local business. The second most common reason is to find a product or service. Many local search engines look for the name of a specific business, but many searchers don't have a specific business in mind when they start their search.

Al aprender a hacer SEO local, puede posicionar mejor su negocio y promover lo que tiene que ofrecer a los clientes locales cuando buscan su tipo de negocio. No hay mejor momento para conectarse con un client potencial que cuando realmente lo necesitan.

La búsqueda local tiene los niveles de conversion más altos de todos los canales de advertising locales.

If you want a quick reason why local SEO is important, this is it. Online directories (like Yelp, Citysearch, Foursquare, etc.) display a business name, address, phone number, and sometimes additional information (such as a menu or business description). Local directories dominate the first page of many local search results. El marketing de directorio local (solo una de las muchas estrategias locales de SEO) tiene una conversion rate más alta que otras opciones de publicidad más tradicionales: hasta un 50% de conversión en algunos directorios. Eso significa que al hacer que su empresa figure con precisión en tantos sitios de directorio en línea como sea posible, convertirá 1 de cada 2 clientes potenciales en un cliente real.

The mobile Internet is growing

More and more customers are using mobile phones or tablets to find the best local businesses while on the go. Local SEO covers both mobile and PC internet access, which means you will never miss out on a potential customer.

 

Local SEO results in a great return on investment.

Unlike traditional advertising (for example, local newspapers, brochures, direct mail, etc.), with local SEO little exposure wasted. You reach potential customers when they need you, not when they don't. This makes local business SEO efficient and profitable.

Only 44% of companies have claimed their business on Google My Business

Google My Business is a free list that Google makes available to almost any business. Signing up for Google My Business can help you increase your chances of showing up high in local search results on Google. Also, many local businesses haven't figured out the importance of online marketing yet. That leaves the door open so you can get ahead of yourself before your competitors get wise and become more competitive.

(Source: Local Marketing Institute )

Many of the best local SEO opportunities are FREE (for now!)

It is Free claim your listing on Google My Business, Bing Places for Business and in hundreds of other online business directories. That means free promotion for your business!

Only 20% of adults receives news from print newspapers

Traditional advertising media are declining. In fact, fewer and fewer people read local newspapers. Recent figures show that some local newspapers have lost their readers' 80% in the last 20 years. Why? Because more and more people are turning to the Internet for local news and information about local businesses.

The 85% of consumers trust online business reviews as much as personal recommendations

Word of mouth is an important factor in the success of many local businesses. So, increase your company's online reputation, ask trusted customers to leave positive feedback about your online business, and attract hundreds of new customers.

Local customers rely on the Internet to find information about their business.

En estos días, las personas dependen de Internet para encontrar información sobre todo tipo de productos y servicios, ya sea que estén utilizando la búsqueda tradicional o, como es cada vez más frecuente, la búsqueda por voz para encontrar negocios locales . Si su empresa no se encuentra en los resultados de búsqueda locales, se perderá nuevos clientes. ¡La implementación de una variedad de estrategias locales de SEO para su negocio puede ayudarlo a aparecer en el mapa de Internet para que lo vean los futuros clientes!