Page Authority

What is the Page Authority?

The Page Authority (PA) is a concept very equivalent to the Domain Authority (DA), but with a nuance that significantly differentiates it. While the DA is a rating system that measures the authority and weight of a domain with respect to its web positioning, the PA refers to the same thing, but applying it to a specific page of a website.

It is scored numerically in a range that goes from 1 to 100, and it is something that is defined based on numerous factors, such as the position in search engines of the caliber of Google. In spite of everything, it was the company Moz which, a few years ago, has decided to determine this type of classification to better help specialists to understand the state of the analyzed websites.

At this time there are all kinds of tools designed to measure the Page Authority of a website, so it is easy to assess its positioning. In spite of everything, the strategies and proposals that have to be put in place to raise this score are somewhat more complex. SEO Agencies They work hard to raise this rating, since in this way it is reflected that the position of the web improves in the search engines.

Its increase is something that is automatically perceived in the Google SERPs. All seo strategies that are carried out to raise the DA go through improving the PA of all the pages that make up a web page, hence it is so important.

What is the Page Authority for?

The Page Authority is used to indicate to what extent a specific web page is well positioned. For the SEO Consultants, is the meter with which they detect the authority of the different websites of an online portal, as well as the indicator that reflects the effectiveness of their strategies to boost positioning.

Taking advantage of this element, it is possible to assess whether links coming from other pages (backlinks) are simply useful when climbing positions in search engines, since the authority of these can be measured.

Examples of Page Authority

To exemplify the page authority, we are going to take the initial website of our online marketing agency, https://neoattack.com and we are going to run it through Moz's Open Site Explorer tool. Through it, we obtain several indicators, among which is the searched PA, being 42 out of 100.

This means that NeoAttack's initial website has that rank of authority at the time of obtaining positioning in the Google search engine and other online search engines. Unlike DA, this term speaks only and exclusively of the cover, instead of the entire portal.

More information about the Page Authority

In case you want to expand your knowledge about the page authority and read more about it, we suggest you take a look at the links that we are going to place below.