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Warner had to change the logo of Beginning after a bicycle company warned of a possible case of plagiarism.
Beginning It is shaping up to be one of the most important premieres of the year. Even John David Washington, the protagonist, assured that the film will become one of the best films of all time. Although it sounds too risky to launch such a forecast, having Christopher Nolan in management it makes expectations very high. It would be a lie to say that we are not excited and intrigued.
When we hear something about Beginning, comes to our head the logo on the tape with the last 2 letters reversed. This is a clear allusion to the concept of investment of time, which is presented as the key element of production. In spite of everything, we will have to eliminate that image from our head, since Warner Bros. was forced to change it due to an alleged case of plagiarism.
A bicycle brand, the responsible
In previous weeks, the company had to withdraw this logo of your advertising for Beginning, something that is more complicated than you think. The problem arose since the end of last year, when the company Principle components He launched his first claim on social media after seeing a trailer for the film.
At the time, the mobility company wrote the following:
“No, despite the similarities, we are not making a movie with Christopher Nolan. Maybe it was a coincidence, or maybe Nolan was inspired by our brand; Despite this, the apparent negligence is frustrating to say the least. Thanks to all the people who have given us their support and loyalty to the brand ”, the company wrote on Instagram when publishing an image comparing both logos.
The brand said they did not have a problem with the use of the word, but with the way they did the design. This is a clear reference to the reversal of the last 2 letters and the font style.
«I have no problem with them using the word Beginning, there are thousands of trade names for that word in dozens of industries. My problem is with the stylized one (…) I have spoken with lawyers and despite validating my concern, they advised me not to take it before the law. Even sending a letter could end in a preventive lawsuit for Warner Bros. This type of thing can take years and the expenses can be hundreds of thousands of dollars ”, explained the owner of the bicycle brand. Tyler deschaine.
Nolan's attitude, an example
When Christopher Nolan found out about this situation, he decided to contact Deschaine to discuss the conflict over the logo from Beginning. The filmmaker explained that he was convinced that it was not a case of plagiarism, since it was he himself who designed the graphic identity of his film.
“I thought I had done something unique, but clearly the same creative drive was driving you. I think creativity can hit twice, and I understand that you don't want anyone to think that the title of our film inspired you (…) I love our logo and I hope you don't feel that this is necessary, but if you want, I can stop using it taking into account that you published your logo first ”, you can read in his message.
Although they reached an agreement not to have a legal dispute, everything indicates that the owner of the company Beginning decided that Nolan's movie would not use the same design with the letters reversed. The above, as seen in the most recent trailer for the film.
What would you have done instead of the owner of the bikes? Would he have allowed Nolan to use the logo in his movie Beginning?
References: slashfilm.com
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