Las nuevas tecnologías e internet han introducido nuevos profesionales en nuestro argot laboral o profesional, y uno de estos términos es BloggerEl término blogger tiene dos significados. Se puede usar para referirse a la plataforma gratuita de hosting de blogs de Google, blogger.com, o a una persona que opera su propio blog. Blogger (persona) Los bloggers (o blogueros) son personas que gestionan un blog y hacen público regularmente "artículos" en ellos, ya sea por razones privadas o comerciales. Los mensajes de los bloggers suelen caracterizarse por el hecho de que muchas plus, o como se diría en castellano Bloguero, que voy a tratar de analizar para ver qué hay detrás de la vida diaria de este nuevo profesional.
If you like reading, writing, learning, the internet and social networks, it is very likely that you are a potential blogger, I hope to explain you in detail in these lines that I write to you what is a blogger and if it can really become a profession.
What is a Blogger?
Surely my father asked this question a million times when I told him that I wanted to be a blogger, because the truth is that it is difficult to define what a blogger is, perhaps a professional who loves reading, writing and personal growth and professional.
Actually, a large number of professionals who start in the world of blogging do so out of passion or hobby, since not everyone who begins this journey does so from a professional perspective or as a tool or means to achieve a series of objectives.
In my case, I will tell you that I did it because I was passionate about writing about marketing and above all learning something more about digital marketing every day.
A BlogEl término blog se usa para describir un diario virtual en Internet. El autor de un blogger puede publicar posts sobre cualquier tema. Los posts suelen estar presente de forma cronológica. El estilo de redacción de un blog suele ser informal y se escribe en primera persona. No obstante, además son posibles otros estilos, por ejemplo en el caso de los periódicos online, en los que la atención se centra plus me ha permitido crecer, aprender, conocer a grandísimas personsLas personas son personalidades imaginarias que representan a un determinado grupo objetivo. En el marketing online, las personas ayudan a entender mejor a los usuarios de un portal web o a los clientes de una tienda online. Concepto de personas Para que las personas puedan ejercer su efecto positivo, deben ser lo más detalladas viable. Esto conlleva un término exhaustiva de los grupos destinatarios para conseguir datos empíricos. La próxima plus y hacer realidad mi sueño, crear mi propia escuela de formación en marketing.
Maybe you have another dream and other goals, but we will talk about them a little later, but never let anyone allow you to pursue your dreams.
Blogger Types
There are as many types of blogger as there are currently topics, sectors or professions, for example;
Fashion blogger, food blogger, marketing blogger, childcare blogger, so on.
There are those who define differences or types of blogger based on what they use a blog for, such as the following definition by types of blogs:
- Personal or Brand.
- Corporate.
- Blog of an Online Store.
- Niche.
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Códigos CSSConcepto de CSS¿Qué es el CSS?CSS es un lenguaje de programación que se usa para definir el estilo y el aspecto de un documento que se ha escrito mediante de un lenguaje de etiquetas, como HTML. Conocido además como hojas de estilo en cascada, es el que se emplea para dar colores, indicar tipos de letra o inclusive resaltar aspectos como el espacio entre items para dotar de estilo a plus and HTMLHTML (Hypertext Markup Language) se usa para estructurar el contenido de texto de un documento web. No sólo se marca el contenido, sino además la meta-información que describe este contenido. Las páginas HTML se almacenan normalmente en el directorio raíz del servidor. Cómo se creó En la era digital, a los usuarios les resulta difícil hallar su camino en las webs y hacer un seguimiento de las estructuras de las plus for WordPressWordPress es el software de blogs líder en el mundo, y es concretamente fácil de utilizar y adaptable. Con WordPress, es factible crear con éxito sitios web con la ayuda de funciones ya predefinidas, sin mucho esfuerzo, y para proporcionar contenido como texto, imagen y vídeo. No se requiere conocimiento de HTML. WordPress además facilita la gestión y el mantenimiento de contenidos extensos. Al mismo tiempo de su fácil manejo, plus [+trucos]. Colores CSS para personalizar tu página web o blog
How is the daily life of a Blogger?
Surely the day to day of each professional will be different but something that you have to know is to take your tasks or routines as a blogging professional with organization.
- Start by defining your work schedule. The organization is key and a fundamental part in the success or failure of a blog, so leave aside phrases like "a blogger never sleeps is like Batman", not at all, he is a person of flesh and blood and needs to be very organized and separated his professional life from his personal.
- Define the time you are going to dedicate to routine tasks. Such as answering emails, sharing things on social networks, reading and commenting on articles, etc. Estimated time: 1 to 2 hours.
- Decide how much time you will invest in boosting your personal brand. Think for a moment, you just started your blog, nobody knows you, you are invisible, so you have to break the egg and get out, and give your personal brand a good push.
Once you know how many hours you are going to invest in this new project, you will be in a position to design your marketing strategy.
What? Marketing? Why does a blogger need marketing?
The reason is very simple, marketing helps us to connect and create relationships with other people, it helps us to go further and to more corners, they are wings that allow you to overcome physical barriers.
On the other hand, you need to know the rules of the game of the different channels in order to play with your best cards.
Hay quién piensa que un blogger se pasa casi todo el tiempo escribiendo y no es así, es tan importante escribir cómo comunicar lo que escribes, para lo cual deberás definir una content strategyConcepto de Estrategia de Contenidos¿Qué es una Estrategia de Contenidos?Una Estrategia de contenidos es una práctica que se emplea dentro del marketing digital con la finalidad de planificar, administrar y desarrollar todo el contenido en formato texto y visual a la hora de lanzar un mensaje al público o realizar una promoción de cualquier tipo. Es aquello con lo que se dicta la forma de emitir las ideas y que plus de tu blog y diseñar un calendario editorial.
What would you like to achieve? What are your goals?
Now is the time to define what are the short, medium and long term objectives that you hope to achieve with your new blog:
1.- objective¿Qué es un objetivo?En marketing, un objetivo es el resultado que se pretende alcanzar en un periodo de tiempo, a través el uso de los recursos disponibles. Por tanto, se debe formular de una forma clara y hace falta que sea accesible y medible. plus Lectores. Without readers, a blog or writing makes no sense, so think about how you can get a large reading community that reads and follows each of your content.
2.- Get or improve your work. Un blog puede ser un excelente channel¿Qué es un canal?Es un punto de contacto entre la marca y sus públicos en la web. Pueden ser blogs, vídeos, comentarios en artículo, imágenes, contactos en redes sociales o cualquier otra forma de interacción de la web 2.0. plus para demostrar nuestro expertise, si tu caso es conseguir un trabajo a corto medio plazo, quizás no sea el blog la herramienta más adecuada, quizás lo sea conectar con las personas adecuadas.
3.- Earn money and live off your blog. A goal or a chimera? Earning money with a blog is an achievable goal for many people but to be able to live from it, there are really very few who achieve it.
4.- Boost your personal brand. One of my favorite and most important goals, and for which I recommend to any professional. We all know that personal branding is here to stay, so don't hide behind roles that are less and less important.
5.- Create a profitable business. In the end, every project must have a business model that helps us create a profitable idea. In my case it was dedicating myself to training, my true passion, and what is your true passion? What is that business that you have never dared to start?
We have seen some objectives, but there are many more and within these objectives variables and kpis must be defined that help us to analyze the evolution and result of our actions.
What is a content strategy and an editorial calendar?
<noscriptNoScript es un complemento del navegador para Mozilla Firefox, que impide que se cargue en las páginas web contenido como JavaScript, Flash o iFrames. Su objetivo es incrementar la seguridad durante la navegación y quitar la promoción comercial más molesta al cargar sitios web. El términoNoScript tiene un significado distinto en la programación HTML. Cuando JavaScript está desactivado, la etiqueta <noscript> o </noscript> asegura que el usuario pueda ver el plus>
Download the free excel template to create an editorial calendar
To achieve any objective, a tactical plan is required to help us approach it, since these and other parts result in a content strategy, or in other words, to make a content strategy we will have to define objectives , KPIs, channels, content or editorial plan, promotion plan, etc.
I have seen that sometimes there is a tendency to confuse a content strategy with a content plan or an editorial calendar. In an editorial calendar we exhaustively define the choice of content, but this choice must be motivated to achieve one or more objectives.
Así que el calendario editorial es una parte de la estrategia de contenidos pero por sí misma no tiene ningún sentido y no tiene por qué ser eficaz, si lo hablamos desde un punto de vista desde la conversionConversión es una acción precisa que lleva a cabo un usuario al visitar un portal web. Algunas formas clásica de conversión son, por ejemplo, una compra, una descarga o una suscripción a la newsletter. Un parte del SEO o del Marketing Online es la Optimización de Ratio de Conversión (CRO). En el Marketing de afiliación se usa para la conversión de los editores. Información general Hay diferentes indicadores para medir plus.
I would also like to point out that an editorial calendar is much more than a document where we define a title and a publication date, let's say that this is the beginning of an editorial calendar but not how it should be done.
If you want to learn how to design a content strategy and an editorial calendar do not miss this complete article that I published very recently.
What is a tactical plan for a Blogger?
If you think that a tactical plan is to make an editorial calendar for a blog, you are very wrong.
If you think that keeping an organization of the topics to be published is a guarantee that your blog will work, you are also very wrong.
Una fase imprescindible en cualquier estrategia de marketing es definir un plan táctico, que es definir un plan project con todas las acciones que vas a realizar en cada una de las áreas, tanto las propiamente de blogging como las que están relacionadas con otras estrategias como son las de SEO ¿Qué es SEO o search engine optimization? Conjunto de prácticas destinadas a mejorar el posicionamiento de una web en el ranking de resultados de los motores de búsqueda. Al contrario que la estrategia SEM, que contempla la inclusión de enlaces contratados para obtener este objetivo, el procedimiento SEO se ocupa exclusivamente de los resultados naturales (no pagados) localizados por el algoritmo propio de cada buscador. Para esto contempla ajustar plus, Social media¿Qué es Social Media?Término en inglés que puede traducirse como medios sociales y que designa al conjunto de plataformas, herramientas, apps y medios de comunicación donde la información es creada y visualizada por los usuarios, que pueden compartir y transferir textos, fotografías, audio, vídeo… Dos ejemplos de social media son Facebook y Wikipedia.Otras denominaciones: Medios sociales plus o Marca Personal, por ejemplo.
A tactical plan in a blogger should:
- Boost personal branding.
- Create relationships with other professionals in the sector.
- Promote the positioning of content in the Google search engine.
- Make it known to many people through social networks.
- Get a reading community.
- Increase the list of subscribers.
- Get sales, customers or conversions.
How can a blogger make money?
There are many effective ways to earn money being a blogger;
1.- Adsense.
Adding the famous Google ads to your blog will help you earn money and get a constant payment every month.
2.- Affiliation.
A very effective way to earn money with a blog is through the affiliation or recommendation of products, courses or services through the blog.
3.- Course.
To me the launch of my course + mentoring It allowed me to quit my job at the University and be able to live as a freelancer, it may seem a bit crazy to leave a permanent job to become a freelancer, but let me tell you that it is one of the best decisions I have made in my life.
The registration of the fourth edition of this course that will begin on October 30, so if your project on the Internet does not give you the desired results or you simply want to increase the income you are receiving, I am convinced that I can TO HELP.
4.- InfoproductConcepto de Infoproducto¿Qué es un Infoproducto?Un Infoproducto no es más que lo que su propio nombre indica, una combinación entre información y producto. Para concretar mejor, es un tipo de producto cuya finalidad es informar; por lo general, un libro o inclusive un curso que un profesional construye en base a su experiencia y que pone a la venta para que su público objetivo lo adquiera y aprenda gracias al plus.
A format widely used today by many bloggers and that consists of offering a completely recorded course, which makes it easier to automate and sell it but where live and direct classes will not be held like a normal course.
5.- Templates.
There are many bloggers who have found in the creation of templates a way to make money with a blog. Think for a moment the number of templates we need and use every day to manage a project on the Internet, and perhaps it can be a good way to receive an inflow of money through the sale of templates.
6.- Ebook.
There are 2 effective ways to sell a digital book or ebook over the Internet;
1.- Publicarlo en AmazonConcepto de Amazon¿Qué es Amazon?Amazon es la tienda online más importante de todas partes (haz un clic aquí para ver la web de Amazon). Se trata del icono más representativo del e-commerce y de una de las webs más frecuentadas por los usuarios de medio planeta. Cuenta con un catálogo repleto de productos de todos los tipos y sectores y con precios y condiciones que suelen atraer las miradas de plus en formato Kindle. Tendrá más visibilidad pero tendrás que reducir los beneficios de las ventas, pero ten en cuenta que como estrategia de brandingBranding es una definición del marketing clásico y es la práctica de crear un nombre, símbolo o diseño que identifique y diferencie un producto de otros. Una estrategia de marca eficaz te proporciona una gran utilidad en mercados cada vez más competitivos. Campañas de branding en marketing En las campañas de branding, se hace especial hincapié en el uso de la marca propia de una empresa en la promoción comercial. plus para traer negocio a tu marca a través de otros productos también puede ser muy interesante.
2.- Venderlo desde tu blog. Existen muchos plugins automáticos para hacerlo yo finalmente he decidido optar por utilizar WoocommerceConcepto de WooCommerce¿Qué es WooCommerce?Woocommerce es el nombre de un plugin sin costes pensado para integrarse en webs donde se utilice WordPress. Se caracteriza por facilitar la elaboración de una tienda online con la que el responsable de la web puede poner en venta prácticamente cualquier tipo de producto y por permitir que tanto el webmaster como los desarrolladores puedan llevar un exhaustivo control de la tienda sin miedo a plus pero eliminando las páginas iniciales de añadir al pedido al cesta etc.
7.- Promoted Items.
Although I do not do it, it is a very common practice in many blogs, where companies or products pay you to publish an article or review of a product.
8.- Sending by promoted email.
Without a doubt, a very avoidable way to earn money being a blogger, since we can promote both our own products and other bloggers' products. There are different strategies for launching a product or service through email, called sales sequences, but personally I prefer to define my own strategy from scratch.
9.- Mentoring.
It is very important in the process of creating a project to have a mentor or guide to help you implement an effective marketing plan for your project and above all to make the fewest possible mistakes that help us achieve our goals in the project. shortest possible time.
10.-Payment webinar.
This may seem contradictory but it is not, we always have the perception that a webinar must always be free but it is not, in this case I am going to tell you how to carry out a paid webinar for a very small audience where you give a masterclass and mentoring included for a specific period of time.
Is a blogger really a profession or just a hobby?
I'm not going to fool you, it's not easy for your blogging passion to become your profession and your way of making a living.
I still remember the day I told my father that I wanted to be a blogger, the truth is, he did not understand much of what I was telling him and logically he had great doubts and fears of the path he wanted to take, especially because he was used to the perception that a In theory "normal" work, it was that when you worked in an external company or in an office.
I also remember my beginnings, it was really very hard, parts with many fears, you are alone and few people really lend you a hand to help you with your project, but I was stubborn and stubborn, until one day I was able to quit my job at the University and I started a new path, a path where I wanted to live off the Marketing and Web brand that I had created a few years before, and I'm not going to tell you that it was an easy decision, but I was able to count on the support of my whole family and that I was looking to leave a job that did not fulfill me to dedicate myself to what I was really passionate about.
Yes, you can live off a blog and be your profession and your way of life, but it is a long, hard and very difficult path, difficult because you have to make many decisions on that path and the choice of each of them will be key to reach our goal.
How many hours does a blogger work?
Many, I am not going to deceive you, but I assure you that it is essential that you establish a schedule, just as if you were working in an office.
For example, I decided to promote my blog by dedicating 2 hours a day, since I worked 8 hours at the University, and I did not have much more time, but I sacrificed 2 hours of sleep so that neither my wife nor my son were harmed by this decision. Yes, I know it is a difficult decision, but in life without work and a lot of effort it is difficult to achieve any goal you set for yourself.
I know other bloggers who have managed to make a living from this profession by working 4 hours a day, another 6 and another 8, I can tell you that I now work about 4 hours a day, only in the morning, because in my mind I was not only working and live what I like the most, but also improve my quality of life and be able to enjoy life more, my family and those things that really have value.
Final Tips for Success as a Blogger
1.- Organization. It is essential in daily life on a blog. Clearly define the hours that you will dedicate each day and organize very well in which actions you spend your time.
2.- Define your objectives and KPIs. Without goals your blog will be like a ship adrift.
3.- Design your tactical plan. Create a project plan and define and schedule all your actions.
4.- Frequency and constancy. Get used to your audience both in terms of frequency and days of publication, for example I always publish Monday or Friday.
5.- Boost your personal brand. La clave es darte a conocer y conectar con muchos profesionales de tu sector, te recomiendo que analices cuáles son los mejores blogs de tu sector y publiques un postConcepto de Post¿Qué es un Post?Un Post es todo aquel contenido, sea post, opinión, noticia u otro género, que un autor publica en un blog. Este puede ser de carácter corporativo o meramente ocioso; pero siempre tiene como meta arrojar información o reflejar una idea, al mismo tiempo de facilitar que los usuarios encuentren la web donde se recoge por medio de de buscadores y demás plataformas online.Generalmente, se han plus en todos y cada uno de ellos, puedes pasar en 6 meses de ser completamente desconocido a ser un profesional muy conocido y reconocido.
6.- Training. Keep in mind that if you compete with other professionals who have more training than you, you will be at a disadvantage. They will have more tools and resources to always be positioned in a better position than you.
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30 Advanced Blogging Techniques in 2018 [Presentation + video]
What is a Blog and what is it for?
The 60 best Digital Marketing Blogs in Spanish in 2018
Conclusions
Well, it seems that the blogger profession is much more than a fad and that after many years it does not stop gaining more followers.
But make no mistake, do not think that this step you are going to take is simple and it is something that will not take much time, because it is not like that, indeed, if you do not have time I recommend that you do not create a blog.
We have seen what a blogger is and how you can make money with a blog, as well as some essential elements that are necessary to turn a blog into your own profession.
I hope that the post encourages you to make the decision to bet on what you are really passionate about, that it motivates you to make that dream that you have always had in mind come true. Really, pursue your dreams, which in the end come true ...
On September 29 I organized the 2ª edición del Congreso Digital &Concepto de AMP¿Qué es el AMP o Accelerated Mobile Pages?El AMP, abreviatura de Accelerated Mobile Pages, es una propuesta que empezó a tomar forma en el año 2016 con la finalidad de mejorar la usabilidad, lectura y, en general, la experiencia de los usuarios de teléfono celular dentro de cualquier página web. Emprendida por Google con un aperturismo total (es de código abierto), lleva en activo desde entonces para facilitar plus; Social Marketing ValenciaIt is a fantastic place to de-virtualize other professionals in the sector and learn from great speakers who will meet that day at the Palacio de Congresos de Valencia.
What is a blogger, a profession or a hobby?
What is the dream that you have never dared to realize?
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