As everyone knows, WordPress is the preferred blogging and web design platform due to its flexibility. With WordPress, you can make your site search engine friendly, make it look good, and directly attract customers.
Much of this is feasible thanks to plugins. WordPress makes plugins available so designers have an infinite number of possibilities to customize, modify and manipulate their heart's content.
Regardless, the most important goal of anyone designing a website or blog is to make it as attractive and attractive as possible so that visitors stay on the site for as long as possible. The time they stay indicates how committed they are. The longer they are engaged, the more likely they are to become customers.
Plugins can help make the site functional and attractive so that simple visitors become customers. Here, I take a look at some plugins that work the hardest to maximize the site experience for your customers.
Creating a consumer friendly website
To determine what type of website or blog to create and what plugins to use in the design process, it is imperative to consider who is the client. Look what you are offering.
As an example, if the website is for an auto parts retailer, the site should be an easy to navigate online store that contains a lot of details about the parts being sold. The design should consist of primary colors, as those who work on automobiles are predominantly male. Regardless, if the website is for a bridal shop, the design should be elegant and more refined.
Both types of websites must be easy to understand, attractive and functional. Plugins can improve simplicity for the client. Some WordPress plugins that can improve the usability of sites that sell products online include:
Cart66 Lite
Lightweight, yet powerful, the Cart66 Lite WordPress plugin makes it easy to sell physical and digital products. E-book sellers can benefit a lot from this. At the same time, it enables the sale of services, state taxes and promotions.
eShop
The eShop WordPress plugin is easy to access and ideal for a customer who needs multiple merchant payment gateways, multiple purchase options, and statistics of purchases made on the site. It's another great way to bring comfort to your customers.
PayPal payment terminal
For companies that conduct many of their financial transactions online through this payment site, the PayPal payment terminal WordPress plugin is useful. It costs $ 15, but is reliable with many reporting options, making it a noteworthy investment for companies large and small.
Add graphic appeal
Another important element of quality WordPress web design that can improve the customer experience is ensuring that the site is graphically attractive, without causing sensory overload. When a visitor comes to a website that has many videos and photos with hardly any text explaining what it is about, the visitor leaves before they can click on anything. Balance is very important.
The loading time of the site at the same time is important and images that are not optimized can slow down a site considerably. Using a plugin like Smush can help decrease the time it takes for images to load on your site, thus improving the customer experience.
Add social onboarding
Increasing social engagement at the same time is a good way to increase the time a visitor spends on your website. This means installing all relevant social media plugins to facilitate the sharing of website content. Some necessary items include Digg Digg or Floating Social Bar, Facebook Like Box Widget and the To post and Sharing modules in Jetpack. At the same time you can start a discussion in the comment section of each post to increase the engagement of the site. When a reader reaches the end of a post or page (on some types of sites), they should feel compelled to express their opinion on the subject. Asking a question is usually sufficient.
Add importance
To promote your customer's site experience, do your best to provide relevant content. As an example, you might want to offer visitors the opportunity to view content on your website related to a specific post. When that's the case, you can add a partner posts plugin. A popular option is the Another partner post plugin. This plugin displays related content for each post and even for pages. There is a free version and a pro version available. The pro version has more customization options.
Some essential add-ons
The number of plugins out there to make a website or blog exciting is incredible. These small amenities increase the functionality and usability of the website. Regardless, it can be tempting to use all of them. It is very simple to make every relevant plugin look like a necessity. The fact is, using a lot of plugins is not ideal. Here is why:
- Too many plugins slow down the blog or website. Each must make an HTML request separately, so it is important to be selective.
- When add-ons are not regularly maintained by creators, security issues can arise. Better to do a little research to find which plugins are reliable and safe.
- A greater number of clashes can occur when a new version of WordPress or a plugin appears.
Having said that, narrowing down your options to the most important plugins will ensure maximum functionality for your site. Beyond those already mentioned previously, you may want to consider the following three. These plugins streamline site operations or add valuable features to improve the end user (your customer) experience:
W3 total cache
Page load time is sped up with W3 total cache. This is important as faster loading means a better user experience, better rankings, and higher conversions. At the same time, it has a simple Content Delivery Network onboarding that enables images to be stored on another network, thus reducing server load.
W3 Total Cache supports dedicated servers, virtual servers, and shared hosting. At the same time it uses HTTP compression to shrink pages, while minimizing CSS and Javascript code. In other words, a lot of the unnecessary stuff that bogs down a website is removed from the equation.
Provide live chat support
On-site chat gives visitors instant access to customer service. When you need help or an answer to a simple question, the WordPress plugin for live chat it is a way to provide a unique customer service experience. It is genuine customer support at its finest. The plugin at the same time monitors the entire website, which means that it even keeps an eye on those pages that do not have the live chat button built into them.
WPtouch Mobile Plugin
A lot of people access the Internet on their mobile devices, so it is important to have a cell phone device version of your site. People search for business on the go, so a cell phone device version can be the difference between landing a new customer and, well, no. WPtouch Mobile It simplifies creating a stylish cell phone device version of your WordPress site. There are free and Pro versions available.
All in all, having a website that creates a successful customer experience is important to a company's bottom line. With approximately 80% of consumers turning to the Internet for business solutions, they are looking for user-friendly websites and information. These two items produce an aura of credibility around a website, which is what drives conversions. By considering the type of customer you want to attract, integrating social items, and making sure only the relevant plugins needed are used, you can create a powerful website that gets the results you need.
What plugins have improved the customer experience on your WordPress site?
