A podcast es una herramienta que te ayudará a posicionarte como experto en tu sector y a conectar con tu audiencia. En este tutorial de CourseWpress.com aprenderás a crear un podcast en WordPress.
What is a podcast?
It can be said that it is the podcast is the radio of the millennials.
Es que, un podcast, es una forma de contents in audio format that may well:
- Be heard online streaming) or
- Discharged to a computer or device to be heard when desired.
If you are a regular at the CourseWpress tutorials, you will know that in previous posts we have touched on the subject of audio.
En ellos te hemos contado cómo dentro de una content strategy for a Blog los archivos de audio son de gran ayuda.
You will know it yourself because you have lived it in your own skin:
You are subscribed to so many blogs that you don't have time to read them, even if you are interested in their content.
That is why a podcast is the favorite alternative of the majority of Internet users or readers blog.
The audio is very convenient because nor do you have to spend time reading to inform you, learn, or entertain you. It's always feasible to listen to a podcast while working on your projects or exercising.
In podcasts these two content dynamics are almost always present:
- The typical podcast where the podcaster he talks into the mic only about something he's an expert on.
- The interviews, where the podcaster talk to a invited.
What does it take to create a podcast?
You know what to build a strategy de contenidos From blogging all you need is your online WordPress blog, a few themes, and a word processor.
But to create content for a podcast you need additional tools:
- Microphone: This can be replaced by that of your laptop or your mobile, for which you will need a program and an application that allow you record audio in good quality.
- Headphones: Come on, any kind of headphones that you have on hand can serve you.
- software: Yes, you need a dedicated software that allows you edit your interviews or monologues. The possibilities are endless and in some cases expensive, but there is a powerful and free alternative: Audacity.
- Interview software: If you opt for interviews, you will need some programs to contact your interviewee and to record the call. For this you can well use Skype and Pamela Call Recorder.
- Host for the podcast: Ok, de acuerdo, sabemos que tienes una Web en WordPress con su respectivo storage. But audio files consume space and bandwidth. That is why you must resort to one of the following alternatives:
- Using a free streaming service that we have already told you about at length in a dedicated tutorial:
The best streaming services to share audio in WordPress
- Hire a special storage service - podcast streaming.
- Some plugins and certain adjustments to your WordPress website.
How to create a podcast in WordPress?
As you have been able to realize, according to what we mentioned a few lines ago: podcasts are not created in WordPress. But WordPress is an excellent platform to upload our episodes.
To create a podcast you must:
- Record your material, bien be using Audacity or some program that records Skype calls. Always remember to work with a script, because it does not matter if you are the greatest expert in your niche, you still need keep the topics down that you will work. The same if you do interviews, always have your questions at hand.
- Edit the podcast archive. You can use Audacity and add a intro and effects. In this section the limits are set by your imagination and your knowledge of the tool. We recommend that you spend a good time on the channels of your podcasters This way you will learn the tricks of the trade.
- Upload the file to the platform you have selected. This will vary depending on the platform you are using to upload your material to the web. Always try to upload your files in a Format that is understood with the platform, in most cases it is mp3. And use a compression that offers the best ratio weight / quality audio, make sure your files are at least 128 kbps.
- Share the podcast in WordPress. Una de las mejores opciones que existen para compartir tu podcast en WordPress es el plugin: Seriously Simple Podcasting del que te hemos hablado en otras oportunidades. Pero existen otras herramientas para podcast como:
- Smart Podcast Player
- Libsyn Podcasting
- Blubrry PowerPress
To mention just a few, but if you take a look at the podcast plugins section in the official WordPress repository you will find hundreds of tools specialized.
Finally
Los podcast son el futuro del blogging, todos los referentes del marketing online, el SEO, los bloggers con catidades enormes de lectores han recurrido a podcast como estrategia de contenidos. Si necesitas seguir aprendiendo tenemos para ti el mejor curso en línea y en español de WordPress.
