If you are looking for a way to make money online, opening your own eCommerce store is a great option. Flexibility alone is a strong reason, but the savings and improved brand visibility in a physical location at the same time make it a smart choice. Still, the process of creating a store can seem overwhelming and you may not be sure which tools to use.
Por suerte, cuando usa WordPress como plataforma, tiene acceso a docenas de complementos de comercio electrónico. Estos complementos pueden agregar carritos de compras, plataformas de revisión y mucho más a su sitio, proporcionando casi todo lo que necesita para administrar una tienda en línea exitosa.
En esta publicación, discutiremos por qué es factible que desee crear su propia tienda en línea y explicaremos por qué debería considerar WordPress como su plataforma. Luego, le presentaremos cinco herramientas para construir su tienda en línea en WordPress y le explicaremos qué hace que cada una be única. ¡Empecemos!
Why You Should Consider Building An Online Store With WordPress
If you're looking to open a new store, it can be challenging to select between a physical or online location. Regardless, e-commerce stores offer a number of benefits over their traditional counterparts:
- Reduced overhead: Without a physical showcase, you can keep operating costs to a minimum.
- Scope geográfico ampliado: An online presence enables you to expand your brand reach, resulting in more leads for your store.
- Reduced marketing costs: Online marketing is usually cheaper than physical marketing tactics.
At the same time, you can easily sell a range of product types through an online store. These include physical products, digital goods, and even memberships and services.
Of course, even when you know you want to go the online route, it can be difficult to know where to start. We recommend building your store with WordPress, due to its built-in flexibility, extensive functionality thanks to themes and plugins, and top-notch security.
If you build your site with WordPress, you'll get access to many great tools dedicated solely to helping you build an online store. In fact, there are so many that it can be a little overwhelming. Regardless, the official Plugin Directory makes it easy to find most of what you need. Below, we'll look at some of the best options.
While there are many eCommerce plugins available for WordPress, we think these five are some of the best options. This is due to their features, high ratings, and the constant support they receive from their developers. Let's see them!
1. WooCommerce
With over 5 million downloads, WooCommerce is the plugin you need to build and manage your online business. If you're looking for simplicity and flexibility, this is the eCommerce plugin for you.
With WooCommerce, you can sell physical and digital products, as well as memberships, service reservations, and even recurring subscriptions. This is one of the most popular eCommerce plugins, and for good reason! An important feature is the plugin's seemingly endless list of WooCommerce plugins and extensions. These extensions enable you to connect with many popular brands and storefront management tools.
This WordPress eCommerce plugin at the same time offers aAn intuitive dashboard with detailed widgets and reports to help you keep track of sales, stock, store performance, and statistics, compatibilidad con muchos temas de WordPress, múltiples opciones de pago (incluyendo PayPal, tarjetas de crédito, pago contra reembolso y cheque), Mijireh pago para garantizar todos los pagos y más. Pero lo mejor de todo es que el complemento base es gratis. Incluso sin las extensiones premium, aún puede crear una hermosa tienda en línea. Es es por ello que que el 42% de las tiendas en línea se ejecutan en WooCommerce.
2. Easy digital downloads
(*5*)
Easy Digital Downloads es una solución de comercio electrónico dirigida. Es una excelente opción si vende solo digital products en su sitio, como libros electrónicos, archivos PDF o música, y es de uso y personalización gratuitos a su gusto. Entonces, si su tienda electrónica se trata de vender productos digitales (dicho de otra forma, no vende productos físicos), Easy Digital Downloads es el mejor complemento de comercio electrónico para usted.
While other eCommerce plugins, such as WooCommerce, make it possible to sell digital downloads, that is generally not the primary focus. With Easy Digital Downloads, you get more customization options specific to selling digital products online, allowing you to tailor each screen to your customers' needs.
Con el complemento base, podrá utilizar PayPal y Amazon como pasarelas de pago. A la vez, existen extensiones pagas que posibilitan el uso de Stripe, Braintree y mucho más. A diferencia de tener todas las funciones de comercio electrónico bajo el sol, Easy Digital Downloads ofrece solo las funciones que necesita para borrar el desafío de vender productos digitales. Pero hay otros complementos premium que incluyen seguimiento analítico, accounting software and even email marketing. At the same time you can purchase add-on packages to make it easier to get started.
Even though I mentioned that the functions are grayed out, the plugin is still very powerful and elegant at the same time.
3. Ecwid e-commerce shopping cart
Ecwid eCommerce Shopping Cart es un complemento que ofrece mucho por su pequeño precio. No solo puede personalizar totalmente las funciones del complemento para que se adapten a las necesidades de sus compradores, sino que al mismo tiempo puede administrar su tienda sobre la marcha (gracias a la app dispositivo móvil de punto de venta (POS)).
This is one of the most flexible options on our list, as it provides a number of native features that other eCommerce plugins don't include by default. As an example, this plugin allows you to accept 40 international payment options, both online and in person, and offers unlimited storage and scheduled backups of product listings.
A la vez, puede agregar un carrito de compras de forma directa a su página comercial de Facebook. Esto amplía aún más su alcance y puede ayudarlo a convertir seguidores en clientes. El complemento es gratis para hasta 10 productos y los planes premium comienzan en solo $ 15 por mes.
4. WP EasyCart
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WP EasyCart is a customizable eCommerce plugin with all the trimmings. Of course, you have access to the usual eCommerce features, but this plugin has a few extra tricks up its sleeve.
Una característica útil es el seguimiento integrado de Google analytics. Todo lo que necesita hacer es agregar su ID de Google Analytics en el Basic settings page after installing the plugin. From there, you'll be able to keep an eye on product conversions and see which sales strategies work best.
Unfortunately, the free version of WP EasyCart is somewhat limited in features. Regardless, you can upgrade to a premium account and get access to all the features of the plugin for as little as $ 50 (this is a one-time fee).
5. Simple WordPress PayPal Shopping Cart
WordPress Simple PayPal Shopping Cart is a plugin that does exactly what its name implies. If PayPal is your preferred payment method, this plugin offers a ton of useful features. At the same time it is easy to use as all you need to do is copy and paste shortcodes created by the developer.
While many other eCommerce plugins incorporate PayPal, they also include a number of other gateways. If PayPal is your only payment option, this plugin will reduce complexity while providing more specific functionality.
Perhaps the best thing about this plugin is that it is completely free. All advertised features are included in the base version, and the developers will not try to sell you premium add-ons. That's just one more way this plugin adds simplicity to your online business.
Which ecommerce plugin will you choose?
Armed with one of these plugins, you are now ready to dominate the world of online business and build a good brand for yourself. But we aim to know: did you choose any of the above plugins? If so, how has your experience been with the plugin? Or if you prefer something else, what WordPress eCommerce plugins do you use? Let us know in the comments section below!
