When creating your website, it is critical to include both eye-catching branding and engaging content. After all, when a customer visits your site, you want them to make a positive impression of your company and remember it later. Regardless, this is easier said than done.
The good news is that WordPress has many great tools for creating a strong brand website. All it takes are a few simple steps, like choosing the right theme, implementing a custom logo, and incorporating clear contact channels.
In this post, we'll take a look at the process of creating a WordPress site that effectively represents your brand. Let's do it!
Why it is important to create a strong brand for your website
A strong brand helps your audience remember your company. Consistent and clear branding enables new customers to know what to expect and helps past customers recognize your content and products elsewhere.
At the same time, your website is a fundamental part of your brand. As such, it must contain all of the same branded items that you use on other forms of media and even on physical materials. As an example, Facebook defines its identity not only with a logo, but at the same time using a specific shade of blue.
When someone sees this logo and this color combination, they are probably thinking of Facebook. Of course, that's just one example. At the same time you can consider the Apple website.
Apple is known for its austere and simplistic brand. The website features striking images offset by a lot of negative space. At the same time, its content is easy to navigate, mainly considering its wide range of products.
Maintain a strong brand like this on all platforms, including your website, can increase revenue by 23 percent. And what is more, 71 percent of consumers Expect the same experience with your brand whenever they find it, which means it will give them what they want.
In other words, it is critical that your website represents your brand. When implemented correctly, this not only sets you apart from the competition, but at the same time helps you connect with your customers and build lasting relationships.
How to build a branded WordPress website (in 5 steps)
Luckily, when it comes to branding your website, WordPress makes the task easier than you might expect. Before you can get started, you'll need to set up a WordPress website first if you haven't already. Once you've done that, you can start adding a few key brand items, starting with your theme.
Step 1: choose a theme with lots of branding options
When choosing a theme for your website, it is important to choose one with the right branding options. With the correct theme in place, you can more easily incorporate the branded items you want.
Of course, with so many options available, it can be difficult to decide on one. Regardless, a good place to start would be with our Total theme. It offers almost everything you need, including the location of the logo and the Team and About us pages.
At the same time, this theme has the essential customization options to create a unique brand. As an example, you can use the slider on the home page to display images of team members, products, or your company location. At the same time there are many design options you can make when it comes to colors, fonts, designs, etc.
Once you have selected a theme, you can install it on your WordPress site. Start by going to Appearance> Themesand then selecting Add new at the top of the page.
On the next page you can search for a free theme or you can click on the Upload topic to upload a zip file for a premium theme you have purchased (such as Total). Then follow the onscreen instructions to install and activate it. After that, you can jump right into customizing your WordPress theme to suit your needs.
Step 2: create and implement a custom logo
Perhaps the most important brand element is your logo. For a visual medium like a website, this is fundamentally true. Your logo is one of the first things new visitors will see and the item they are most likely to remember even after they have left your site.
When it comes to creating one, you can either hire a professional or design a logo yourself. In fact, many companies use text logos or other very simple items, including WordPress itself.
If you choose to go the DIY route, there are plenty of free tools you can try. As an example, you can use free web fonts and a graphics program, such as Inkscape or GIMP. Of course, this method can be difficult and time consuming, and it is not for everyone.
One of the easiest and most effective ways to create a logo is with a logo creation service like Look a.
With this functionality, simply enter your company name and select your style preferences, and it will generate custom logo options for you. From there, you can tweak and customize your favorite until it looks just right. This is more affordable than hiring a designer and still allows you to make your own custom changes.
Once you have your logo, you will need to place it on your website. To do this, go to Appearance> Customize in your WordPress dashboard. This will take you to the WordPress Customizer. From there, navigate to Header> Logo (Please note that your options here may vary depending on the theme you are using.)
Here you can choose or upload your logo file (as well as customize a text logo if you prefer) to appear in the header of your site. Of course, you can add your logo to other key locations at the same time, including widget areas such as the footer and sidebar of your site.
Step 3: create important pages to increase brand credibility
Although your company name and logo are important, your brand is much more than those things. At the same time it is your story and your content.
This is why many brands unite around certain causes or focus on solving specific problems. Customers feel much closer to a brand if they can relate to it or its founders in some way. As an example, if you started your company in a garage or had other humble beginnings, you'll want to tell your clients about it. Everybody loves a success story.
For this reason, you About us it is another important addition that can add value to your brand. It helps to develop the credibility of your company. As an example, the About us The Kettle Fries website web page explains how the company started in a van.
Other important pages to include on your website are a contact page, a blog, and a portfolio of your work (or product list). For each key page, think carefully about how your content aligns with your brand. Stick to your color scheme at all times and only include content that matches your brand's message and values.
When you need to create a new page in WordPress, go to Pages> Add New. From there, you can customize it as much as you like.
Be sure to include the title of the page you are creating, such as About us. Then you can tell your brand story below and add lots of images and other visual items.
Step 4: Include lots of ways for visitors to get in touch
It is critical that your site visitors always have a clear way of contacting you. This may seem like a no-brainer for a commercial website, but you might be surprised at how many websites don't get it right. At the same time, it is a key part of your overall branding strategy.
Of course, most websites have a linked contact page in the header or main menu. Regardless, including more than just this element can be an effective technique. As an example, Neil Patel offers many different avenues to reach it, such as call-to-action (CTA) buttons in the middle of important pages.
This helps make the process as easy as possible for your visitors. You can include multiple ways to get in touch, such as an email address, a phone number, and live chat options. At the same time, you can consider social sharing features, contact forms, and even email marketing.
To add items like these to your WordPress website, it helps to find a dedicated plugin. Contact form 7As an example, you can create a simple but elegant way for visitors to get in touch. After installing and activating the plugin, you will have a new Contact in the WordPress admin sidebar.
To add an item to your contact form, place your cursor where you want and then choose what you want to add from the selections above.
On this screen, at the same time you can configure the attributes of the field that you are adding to your contact form. When done, click Insert label. Then select Save, and a shortcode will be created that you can copy and paste wherever you want on your website.
Step 5: boost your brand with content, content, content
Content is the driving force for many brands. When it comes to running a successful website, your content can be used to attract leads, as well as to promote SEO.
This is why many websites include a blog as part of their branding efforts. A blog is a great way to generate new content and drive traffic to your site. You can start by creating a blog page on your website, which is simple if you use WordPress.
In fact, many themes (like Total) come with a predesigned page for your blog. To customize it, go to Appearance> Customize from the WordPress dashboard. Then click on the Blog section to start customizing.
With Total there are tons of built-in options for customizing your main blog archive and posts (when you go to youritio.com/blog or when you insert a blog post grid or carousel using the theme's page builder), as well as your individual individual post page layouts.
When it comes to content, try to write posts that align with your overall brand. You can do this by creating quality content that your target audience likes to read. Other ways to improve your content include putting in place a strong keyword strategy and using Google keyword planner to find terms that are both competitive and relevant to your brand.
Branding your website is one of the most effective ways to connect with your customers. After all, your brand is what they will remember and what will keep them coming back to your business when they need the type of products or services you offer.
Have a question about building a strong branded WordPress website? Ask in the comment section below!
