The links in WordPress They are essential for the interactive navigation of the visitor and for the positioning in the search engines. There are internal links that lead to content on the same website and external links that point to other websites. In both cases, its relevance must be known, how to generate them and do not abuse them. In this WordPress course we take you step by step.
What are internal links
They are those that are created in order to take a user to another page within the same web page and increase their time spent in it. At the same time they are known as hyperlinksThese usually take the visitor to a topic equivalent to the word or phrase where they found the link. To create a pleasant user experience, you must have a strategy.
The link strategy in WordPress requires a study of the categories and sections to understand where the visitor will be sent when clicking on a link within the text. If done correctly, a dynamic will be created that will help the site in positioning issues and its profitability will be greater.
Google positively values a link strategy internal dynamics continues. When this happens it means that each link is related to the topic where it has been embedded and the length of time a reader stays. The Google algorithm measures visitor satisfaction and although it seems impossible this is constantly evaluated.
How is a link valued?
Its relevance is related to the average duration of the session, in other words, it is the amount of time that a user is within the content of your website. This metric increases when the visitor is reading a post and suddenly clicks on an internal link because they found it interesting. The longer it is, the better the rating will be than Google.
Important concepts
- Anchor text: at the same time known as anchor texts, they are the texts that are visible and that carry a link. In other words, it is the place where the visitor clicks to go to a content that is being explained.
- Title: is a tag that is used in the link and that serves as an indicator for Google. In this way, it is better specified what the link being created is about. This does help positioning since it has to do with keywords.
- Link Juice: is a concept used to describe the power or strength of a page through a link or its PA (Page Authority). This is a main point in terms of positioning since it is one of the techniques that are commonly used by most website publishers.
Types of links within WordPress
- Generic links: these are the anchor texts that usually have a description like “click here”, or “more content here”. They are not negative but try not to use this type of links too much.
- Internal links through a keyword: they are used when you want to take a specific page or a category to enrich the content. At the same time you can place the link in a complete sentence, always avoiding that sentence is too long.
- Using the brand: when this link is placed in the name of your organization's brand, it generally goes to the home, so it makes sense since you show your services and products again.
- URL address links: these are the ones that show the link as it is as an example: cursowdpress.com/que-es-wordpress.
How to create an internal link in a post
You just select the keyword or the phrase then you go to the edit bar of the same entry and select the "chain", then a section appears where you must add the link or search the library to locate the page or entry that you intend to link. It's that simple to create links in WordPress.
