A simple welcome message can make your users feel more comfortable and improve the engagement. Learn how to create one in this tutorial.
Say hello to your audience
Existen varias opciones para mostrar un mensaje de bienvenida personalizado a nuestros visitantes. Muchas herramientas como: SumoMe, OptinMonster incorporan la opción de configurar mensajes de bienvenida.
In the case of SumoMe This is achieved through one of its apps, specifically: Wellcome Matt.
OptinMonster meanwhile, it enables you to greet your visitors if you create a campaign.
But if you don't intend to have a suite as large as SumoMe and you don't intend to pay for a tool like OptinMonster, acá te explicamos una alternativa gratuita para mostrar un mensaje de bienvenida en WordPress.
For this we will use Hello Bar.
What is Hello Bar?
Hello Bar is a plugin freemium with which we can create a welcome message in WordPress.
Creating a custom welcome message in WordPress with Hello Bar
We must follow these steps:
Installing Hello Bar
Hello Bar is available on the official WordPress plugin repository. And although there are several with similar names, it will be easy for you to recognize it as it is developed by hellobar and has an unmistakable poster with bright orange.
To install it follow the frequent method. Bien be buscándolo desde el buscador en el WordPress dashboard or downloading the .zip from the repository.
All you have to do is activate it.
When it is activated you will see a new tab in the options panel. It is the following route:
Settings> Welcome bar.
Setting up Hello Bar
Following the route:
Settings> Welcome bar.
You will enter the options plugin configuration.
You can leave the options as they come by default if you like. It is best to enable the option to tracking or follow up.
You save the changes if you have made any. And from there we can take action:
Creating a custom welcome message in WordPress with Hello Bar
If we move through the other tabs of the plugin we will find a message that invites us to create a new one welcome bar. We can press the "click here" button. Or go to the tab: New welcome bar.
- The first thing is to name our welcome bar.
- Now we modify the header fields, sub header.
- Can modify the colors as we want (as long as it fits with the aesthetics of our site).
- At the same time it is feasible to change the Font size. If you are familiar with the dynamics of pagebuilders or layout designers visuals, or with WordPress itself, it will be easy for you to have your welcome bar ready.
- Once all the parameters we can save the changes.
- If we go to the tab manager the bar will appear with the message we just created.
- We copy the Url of the page where we want the welcome message to appear (the home en este caso, aunque puede ser cualquier sección de tu Web). Y listo, ahora tenemos un mensaje de bienvenida.
Other ways to display welcome messages
Considering the amount of tools that WordPress has, without a doubt we can greet our visitors in many ways. We mention SumoMe, OptinMonster, Hello Bar, Wellcome Bar.
And at the same time it is possible to show this type of message using chat plugins, of which we have already told you at length.
Or even pop ups.
Una alternativa a todos estos métodos puede ser implementando una landing page.
In fact, many blogs from various referents in the blogging world use this method.
How do they do that?
Create a landing page bien sea con un plugin para páginas de aterrizaje o usando un maquetador y visual y la programan para aparecer cada vez que alguien entre a tu Blog.
Confused?
Believe us it is more complex explain it than do it.
The only thing is that this method has a few drawbacks. Namely:
- You can scare away your readers if the landing does not seem attractive and if you do not show what they are looking for.
- De cara al SEO podrías buscarte un lio y perder positioning por varias razones:
- If the landing it is not effective would you be losing retention (los usuarios se irían muy rápido). Perjudicando así la user experience y varios factores de posicionamiento.
- The spiders from Google al acceder en tu web en lugar de encontrarse con tu contents (artículos útiles y de calidad), encontraran una landing con little content.
That is why you should evaluate the option that best suits your needs. Remember at the same time that the key to the effectiveness of the welcome bar is in the texts you use.
Do you find it interesting?
And this is just the beginning.
If you want to learn more about this great content manager, we have prepared for you the best online WordPress course in Spanish.
What are you waiting for to sign up?
