El éxito general de su sitio Web puede depender absolutamente de si la gente lo regaña o no con críticas y comentarios negativos. Aún cuando la empresa promedio no tiene cientos de reseñas negativas de Yelp, hemos visto demasiadas veces que no responder adecuadamente a los comentarios puede causar problemas para su reputación futura.
En general, Internet no es un lugar para ser tímido acerca de lo bueno que es su negocio. Caso contrario, las persons que se enojen con su negocio serán más ruidosas que usted.
It's not easy to build a great reputation, but with a little work, you can do it. And we'll show you how to get started today.
1. Respond to all reviews / comments about your brand
Users comment on your website, brand and company on the Internet. Ignoring those comments and reviews only makes it appear that you are not interested in receiving comments.
As of today, the best places to look for mentions of your brand include:
- Alertas de Google (search for posts and reviews on the Internet)
- Twitter (buscando en todo Twitter y mirando comentarios en su propia página)
- Facebook (mainly for comments on your own page)
- Yelp (This is extremely important if you have a local business)
Blog reviews can be in any form, but having an affiliate or referral program (see below) can improve your chances of getting good written reviews. However, ratings and reviews on places like Google and Yelp happen more often when people are angry.
Si ve un comentario marcado en su Blog o una crítica mordaz en Yelp, responda cada vez con esta fórmula:
- Sorry for the inconvenience
- Thank you for your concern
- Solve the problem (with coupons or gifts)
Este método muestra a todos en el futuro que eres una empresa razonable. Lo más probable es que el revisor be visto como el loco.
2. Make it extremely easy for good customers to write reviews / comments
The right messaging funnels and incentives are very important here. The same goes for timing. For example, you may be a real estate agent and would like your previous clients to write good reviews on your Google Business page.
It is important to send an email only a few days after completing the job. They will not forget this dynamic. There should be a link to the review page, which makes it impossible to go wrong. At the same time, it's nice to include instructions and a personalized letter so they feel compelled to write a review.
Incentives are also useful as long as you don't tell them to write a good review.
Una forma sencilla de asegurarse de que nunca se olvide de hacer un seguimiento de los clientes es con un complemento. Si instala una extensión de comercio electrónico como WooCommerce Reminder Emails, puede automatizar fácilmente sus recordatorios de revisión a los clientes para acumular esas 5 estrellas.
3.Become an authority within the community, both online and offline
Puede estar diciendo: «Se requiere un tiempo para determinar un blog de autoridad o una voz en un forum en línea».
However, basically going to a trade fair, handing out cards, and showing that you would like to be an active part of the community is something you can do in a weekend.
In this way, complete a quick search on the Google search engine to locate the industry functions in your area. If one is coming up, print out some business cards and voila! If not, find a related online forum, introduce yourself, and start answering and asking questions.
4. Show your previous clients / clients and why they love you
From testimonials to third-party logos from previous clients, determining that you've worked with other companies (potentially known clients) is a huge boost for any online business.
Dependiendo del tema de WordPress que esté utilizando, agregar un escaparate de client podría ser tan sencillo como insertar un nuevo módulo. Con el Tema total Puede seleccionar entre cuadrículas de imágenes, carruseles y controles deslizantes que se pueden insertar y personalizar fácilmente en cualquier diseño de página (inclusive hay una página de prensa bastante ordenada en el Encourage the demonstration using icon boxes).
5. Present compliments, no matter how small
The prizes are huge for all companies. Even many Broadway movies and shows live and die for the awards they receive. The great thing about the awards is that they are all created by someone. You can argue that some are more credible than others, but customers and clients like to see that you are at least recognized for something.
Earn the JD Power and Associates Initial Quality Award for the Automotive Industry. The organization awards the award after measuring the problems within the first 90 days of ownership. Many people see this as something of a joke (since 90 days is a very short time to own a car). Nonetheless, all the award winners tout victory like crazy. As they should, since it is meant to enhance your reputation.
6. Offer all possible contact methods
Let your customers call, chat, email or send carrier pigeon if feasible. It is understandable when some online businesses cannot take phone calls. But you should at least consider a chat panel for quick interactions.
Again, plugins are a great way to add additional functionality to your website. We like Contact Form 7 and WPForms to create a custom contact form. Or you can try one of these recommended live chat plugins to be able to interact with your clientele in real time.
7. Allow easy access to fine print
This depends on the type of business you are running. If you have an e-commerce site, this point is particularly important considering the number of pages you will have dedicated to fine print.
For example, you might need to write a terms of service and a return policy. Most customers skip both, but some will only make purchases once they see you have them. In this way, include clear links in your footer to facilitate access.
8. When linking, go to landing pages
¿Vende productos o servicios mediante de Google Ads? ¿Cuenta con una página de Facebook donde se vincula a ciertos items nuevos en su sitio web?
Whether you're running a blog with a webinar or an ecommerce store full of new products every season, landing pages are known to make customers feel better and shop with you more often. Best Buy has built a solid reputation on landing pages, directly showing customers the right products when they click through the Google Ads search engine.
¿No estás seguro por dónde comenzar? Consulte nuestra guía completa acerca de cómo crear páginas de destino con WordPress. Cubrimos tres formas en que puede crear su página de destino usando temas, complementos o código personalizado.
9. make safety a constant priority
Si los usuarios no ven un certificado SSL en un sitio de comercio electrónico, disponen una fuerte razón para irse sin regresar. Lo mismo ocurre con toneladas de comentarios spam en su blog. Eso solo hace que parezca que no le importa quién visite su sitio.
From spamming to updating plugins, themes, and WordPress, security plays a big role in how people view your reputation online. Even though you only have a few WordPress trust signals to select from to show that your site is secure (like McAfee Secure), it's your job to cover everything on the front and back.
10. Write the purpose of your site on the wall and stick to it
Does your brand have a mission statement? Have you established a compilation of rules that make you unique? If not, it is time to put the pen on the paper. Why? Because at some point people will see that your company has a purpose. But if the purpose is not consistent, no one will trust you in the future.
Por ejemplo, Zappos se ha hecho un nombre al ofrecer un envío rápido y el envío ocasional sorpresa ocasional para algunos clientes. No obstante, si algunos clientes recibían un envío lento o promedio, pensarían: «Eh, pensé que ese era el target de comprar mediante de Zappos» y nunca volverían a comprar allí.
In conclusion, advertise your uniqueness and keep the promises you make.
11. Let people explore more about your company through links to social networks
It is one thing to create social media accounts, but it is another thing to present these links on your website.
Why? Because social media accounts allow further exploration of a company.
Las cuentas sociales brindan un aspecto más agradable a su marca. Los clientes pueden ver gente trabajando, actividades y eventos divertidos, esfuerzos sociales y mucho más. Tenemos guías sobre R Digital marketing que cubren Instagram para comercio electrónico, SnapChat y WordPress, aumento de followers sociales y más. Eche un vistazo y comience a construir sus followers.
12. Think about referral rewards and affiliates
One thing is for sure. The more likely others are to be rewarded for speaking kindly about your company, the more referrals you will get. The cool thing about an affiliate or referral program is that both only take a few minutes to set up with the correct WordPress plugin. There are many awesome affiliate WordPress plugins out there, but one of our favorites is AffiliateWP.
After that, you can start handing out commissions to people who review or recommend your business. It is not a guarantee that you will get good reviews, but it surely improves your chances.
More advice on site reputation?
Some of the best ways to improve your site's reputation today can be done in the next hour. If you have any questions or suggestions about your own site's reputation tips, please let us know in the comments below.
