The bloqueadores de advertising how Adblock they hide the advertising banners minimizing your profits. We show you how to deal with them.
Una de las razones por las que muchas persons están, o quieren estar, en el mundo de las webs es por el money.
Yes, there are many more reasons why thousands of people dedicate hours and hours to work online, some more altruistic than others.
But that the bloggers, webmasters y creadores de contents quieran ver su esfuerzo recompensado en metálico es cuando menos justo.
One of the options for monetization The most common is to earn income through advertising.
¿Cómo gana una página Web con publicidad?
The short explanation of the process is as follows:
The webmasters place inserts, notices, banners or posters on the pages of their website or in the content of their blogs and receive a commission for the number of advertisements seen or clicked.
Who pays webmasters?
Online advertising companies.
Of them Google Adsense it is one of the most prestigious.
That is why we have even explained which ones son los mejores plugins para agregar publicidad de AdSense en WordPress.
But to honor the truth some types of advertising can be annoying.
Not in vain do we prepare a tutorial very complete where you can learn what is the ideal location to place Adsense ads in WordPress without disturbing your readers.
We know that it is not your case.
Creemos que eres un webmaster consciente que coloca sus Banners with the lowest level of intrusion.
Although we are not all the same and that is why in the network of networks we find thousands of ad-infected websites that end up scaring off visitors.
That's where it kicks in AdBlock.
What is AdBlock?
The AdBlock (and its variants: Adblock Plus, uBlock Origin) are a extension or complement for the distintos browsers. Once activated they block / hide the advertising of the web pages.
It goes without saying that when advertising banners are blocked, webmasters cannot receive commissions.
In short with AdBlock there is no profit.
How to avoid AdBlock and ad blockers?
Although many see, not without reason, in ad blockers web the end of your earnings. There are strategies and tools that will allow us to avoid the dreaded AdBlock and its effects.
A este post lo dividiremos en dos secciones.
The first part dedicated to strategies what can you apply for avoid or minimize the effects on your website of the blockers of announcements.
In the second we will list tools and techniques that seek to directly neutralize the coconut from the webmasters: the AdBlocker.
Strategies to minimize the effects of ad blockers
Be conscious
We have to start understanding that visitors don't like ads. Point.
That's why (and these are 2016 figures):
- 27% of European internet users use some software bloqueador de publicidad.
- And 24% of internet users in the US use some ad blocker software.
So as website owners we must be aware of that reality and Act accordingly. How?
Placing ads with measure and in places where they do not hinder or interrupt reading of our content.
No solo harás a tu sitio más atractivo de forma visual. Al mismo tiempo mejorarás la tasa de legibilidad y el residence time.
Ask your visitors to deactivate AdBlock when browsing your site
Is strategy tiene dos aproximaciones.
Una no depende de plugins, ni scripts, ni líneas de código. La idea es hacerle saber a tu audiencia que para seguir ofreciendo contenido gratuito y de calidad necesitas costear el alojamiento, domain... And that's why you place advertising.
Some will understand.
The other approach is of a more technical nature and we will explain it to you below, in the second part of the tutorial.
Plugins and techniques to minimize the effects of AdBlocker
Ask your visitors to deactivate AdBlock when they browse your website #2
In this opportunity we will only tell our visitors with an enabled ad blocker to deactivate it.
For this we will use:
Ad Blocking Advisor
One of the few plugins that fulfill this function with a recent update.
Muestra un banner solo a aquellos usuarios que utilizan bloqueadores de publicidad en sus navegadores web.
With it you can ask your readers to add your site to their Adblock whitelist.
Text and other details such as font and background size and color can be configured to match the visual identity of your site.
Ad Blocker Notify Lite
It is another somewhat more popular option, although less updated. At the same time it enables you to notify users with active ad blockers.
According to the developers Ad Blocker Notify Lite it may not work with all ad blockers.
To end
The issue of ads and even more so that of blockers and anti-unlockers is curiously controversial.
If you look for plugins beyond those listed by us you will find that a lot of them have not received updates for a long time. As the veteran and useful: Ad Blocking Detector.
The truth is that blockers are not safe even with the most aggressive techniques.
That's why connoisseurs recommend diversifying your monetization methods: not depend on advertising.
We recommend that above all and before anything else you become an expert in the best content manager. How?With the best course in Spanish and online about WordPress!
