Managed Locations Concept
What are Managed Placements?
Managed Placements are a concept that takes on special relevance when it comes to the dissemination of advertisements through Google AdWords, it is actually there where they appear. It consists of those locations that the advertiser chooses within the content network manually, regardless of keywords and other aspects.
Unlike automatic placements, which leave the work to algorithms that compare the keywords of the commercial promotion with those of the destination websites to determine which are better, here that work falls on the side of the company or those responsible for the commercial promotion , that they must choose according to their own criteria which they think are the best places.
It is something that gives a bit more versatility and allows much more experimentation with the websites in which to place the advertising formats, which gives advertisers the opportunity to try different strategies and not limit themselves only to what demonstrates their affinity based on how is positioned in search engines.
With Managed Locations, companies especially seek to appear on websites that may be of interest to their target audience, without these being directly connected to what they want to advertise. Even when they are opposite to the automatic ones, Google Ads allows you to combine both to maximize the benefits of the commercial promotion to be used as much as possible.
What are managed placements for?
Managed placements serve, as we mentioned before, so that advertisers can choose exactly where they want their ads to appear, on which web pages they should be shown. It is something much more flexible than other methods, which allows the consumer to be approached on all types of Internet websites, without being linked to the product or service to be promoted.
This means that visibility can be extended to many more media and that, at the same time, interest can be generated in new segments of the population to attract them to the brand. Ultimately, it is something that seeks to make the most of the advertising investment and, especially, to test new advertising strategies.
Examples of Managed Locations
For examples of Managed Placements, let's consider NeoAttack, our marketing agency. We are going to raise a situation in which we want to publicize our content marketing service among an audience that may be interested in them.
In AdWords, we enter the commercial promotion with the corresponding KW, but now we choose the type of websites in which we intend to appear. We also define by keywords, by themes and by age ranges, regardless of whether these words coincide with those of our commercial promotion. Actually, we want it not to be so. All this manual procedure is what causes resorting to these locations.
More information about Managed Locations
For more information on Managed Placements, as well as everything related to commercial promotion on the Internet through AdWords, we suggest you read these articles:
