Online Public Relations Concept
What is an Online Public Relations?
Online public relations are based on the concept of traditional public relations. These have always been the set of mechanisms and methods by which companies have used to communicate directly with consumers to inform about products and / or services. Sustained in direct dealings and in the generation of trust to generate loyalty, its application to the digital realm is what has shaped public relations online or online.
With the leap to the digital field made by practically all the media, and even the audience, adapting to the new formats has made the field of PR also evolve. Press conferences are now also broadcast live, marketing has changed to bet on virality and the interests of the audience are monitored through their activity in networks.
Email, the use of social networks and even tools such as Google Analytics have become the workhorse of public relations who have to work through the internet to boost the trust and vision of the brand for which they work.
Communication agencies, aware of this paradigm shift, have opted more to bring all interaction with the consumer to the internet. From this dynamic, online public relations have become the new mechanism in which firms communicate with the audience directly.
What is an Online Public Relations for
Online public relations are used to know the audience to which the brand should target and the one with which it works. They have the same functions as the traditional ones, only changing their field of action to the network of networks. Here, they resort to emails, chats, social media and all possible tools to convey the brand's message and determine contact with consumers.
They work at the moment of generating a greater connection between both parties and generating a trust that, at this moment, is vital not only to capture the user's attention, but also to retain them.
Examples of Online Public Relations
As examples of online public relations we can think of several of the initiatives with which our agency, NeoAttack, approaches the audience. From our profile in Twitter or our Facebook page to contact emails with which direct communication is facilitated. There are many means available when building bridges and improving communication in order to generate that more than necessary trust.
More information about Online Public Relations
If you are looking to learn more about online public relations, we invite you to read the articles to which the following links lead. With them you can expand the information that has been detailed here and understand this concept so present today even better.
