Microblogging concept
What is microblogging?
The Microblogging also known as nanoblogging, it is a form of communication through short messages, which can be sent through instant messaging, apps, social networks or websites.
The term is the combination of instant messaging, with blogging or blogging. The main characteristic is the short messages and the high diffusion, where the user posts regularly for a target audience.
Within digital marketing, microblogging is one of the most effective strategies preferred by brands.
This tool has various uses, from promoting a brand or interacting with users to sending private messages and much more.
The microblogging includes the use of blogs, SMS, instant messaging, and social media, where the user has the option to select who they want their publications to reach.
What is microblogging for?
The microblogging used to exchange short messages and maintain communication with several people. Its success is due to the simplicity of use, as it can be done from the touch screen of a Mobile.
Although it is characterized by short messages, Its advantage lies in the ease of using multiple formats such as audios, videos or images.
It serves for communicate with followers quickly and keep them informed about news and information of interest.
At the same time, it has the following advantages:
- Quick to publish short and direct content.
- Facility for a greater number of publications, in less time and with greater frequency.
- Greater access through mobile devices.
- Immediacy and greater interaction with followers
- Easier to disseminate and replicate information.
Finally, microblogging is a form of communication with followers, which allows you to interact with them and know their opinions. This allows you to be closer and make communication more fluid, generate engagement and a greater dissemination that contributes to broadening the reach.
Microblogging Examples
The most representative example of a microblogging channel is Twitter, where a message of up to 280 characters can be sent.
Another example of the use of microblogging is in groups of chats in universities or in work groups, to interact on topics of common interest.
Newspapers also use this mechanism to publish the main news headlines of the day.
Other platforms specialized in microblogging, at the same time as Twitter are:
- Tumblr: It was born inspired by Twitter, without the limitations in the breadth of the text. The users of this platform prefer photos and Gifs to communicate.
- Instagram: It is also considered a microblogging application, based mainly on visual content. It is the fastest growing app and at the same time it is becoming the preferred one for the new generations.
This is why brands are turning their attention to influencers and micro-influencers who are gaining popularity through platforms like these, to gain greater positioning and visibility.
More information about microblogging
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