Emotions Marketing Concept
What is Emotion Marketing?
The Marketing of emotions, which is also known as Emotional Marketing, is the one whose strategies seek to impact the most human side of the audience, touching on the feelings with a strong message or initiatives of a human nature that have a strong impact on the public and achieve a great impact. Throwing sensations, feelings, "touching" people is his task.
Through 360º communication, this type of marketing aims for a brand or company to connect emotionally with its audience. Of this dynamic a much stronger and lasting bond is created that serves as a channel to promote a series of products or services that may interest that audience with which it has been connected.
Thanks to this concept, what are known as lovemarks were born, brands that have completely humanized their values and represent this type of marketing at its best. They approach people as equals to offer the closest possible treatment and reinforce their human profile to work on all their attributes in order to make them more attractive to the public.
Firms such as Coca-Cola and Apple, which we will talk about later, are the names that best represent this new strategy, making their entire campaign revolve not only in what they do, but also in those people with whom they want to strengthen ties.
What is the Marketing of emotions for?
The ultimate goal of Emotion Marketing is to improve the profitability of a business and obtain a greater number of conversions and sales; but it is the path that makes it different from the rest. Their initiative is based on feelings, in highlighting the importance of these and applying them to what they offer to make the connection with the audience lead to the purchase.
It also works to show that there are people in a firm, at the same time to make the deal different from the rest, with a closeness that has the consumer as equals to the company.
Examples of Emotion Marketing
Approaching the Christmas campaigns, we can see cases like the more than traditional Coca-Cola advertisements, even though in this article you can also find several quite interesting examples. In the case of NeoAttack, A good emotional marketing proposal would be to promote the work and determination of all the members of our agency to connect with the feeling of effort of the clients. Highlight the difficulties of the digital environment and the complications that it can cause with a language and vocabulary capable of stirring something inside those who read it.
In this way, that connection would be achieved capable of converting a user into a lead and, from there, making them become a customer.
More information on Marketing emotions
If you need to learn more about emotional marketing or marketing of emotions, you can read the following articles.
