A primera vista, Instagram y Snapchat pueden parecer dos plataformas muy similares, puesto que ambas se usan para compartir imágenes y videos con otros usuarios. No obstante, si nos detenemos a analizarlos en profundidad, hay grandes differences between instagram and snapchat, especially if we want to use them as a marketing tool for our business or brand.
In this post te explicaremos esas diferencias y veremos cuáles son las fortalezas y debilidades de cada plataforma para que puedas seleccionar la que mejor se adapta a tus necesidades.
Instagram vs. Snapchat
Aún cuando ambas aplicaciones pueden adaptarse bien a una strategy de marketing de un negocio o marca, en ocasiones la falta de tiempo y otras razones nos obligan a seleccionar una única plataforma sobre la que potenciar nuestra presencia. Si este es tu caso, debes estudiar cuáles son las oportunidades que ofrece cada uno.
March
Even when, as we have already said, both platforms are used to share images and videos, there is a very marked difference, the time that other users can see your publications.
Mientras está en Instagram, las publicaciones no se eliminan del perfil o del feed del Username hasta que se eliminan voluntariamente, on Snapchat posts are only viewable for a few seconds, being able to go from one to ten, as decided by the user. It is this expiration in the publications that makes the difference in Snapchat.
ACTUALIZACIÓN: Con la introducción de las Historias de Instagram, todo el contents que publique tendrá una caducidad de 24 horas.
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Users
One of the most important things when making a choice like this is to know what type of users each of these platforms has and compare it with the type of audience your marketing campaign is aimed at.
Instagram already has more than 400 million active users who spend an average of 21 minutes a day using the app. The 41% of its users are between 16 and 24 years old and the 35% between 24 and 34.
Snapchat has more than 100 million users of which 70% are women and the average age of these users is between 13 and 24 years.
As you can see, there is a notable difference between the type of users, while Instagram covers a broader sector of the population, Snapchat has a majority of young or adolescent users.
Publications
At the same time that they remain visible to other users, we find more differences in the way of making a publication.
Como sabes, Instagram cuenta con un banco de filters que te posibilitan cambiar el aspecto de tus imágenes antes de publicarlas y al mismo tiempo agregar texto, ubicación, hashtags y etiquetas en la misma publicación, lo que hace que la entrada be lo más completa viable.
In Snapchat we can apply some filters to our photos even though it doesn't have as many as Instagram, despite everything we can paint on the image, add texts and even emojis. The publications consist only of the image, so we will not be able to add description, hashtags, etc.
Summarizing. if you were thinking about use hashtags on your Snapchat photos Para llegar a más persons, olvídese debido a que no tiene esta opción.
Commercial promotion
Con respecto a las publicaciones patrocinadas, Instagram tiene una plataforma publicitaria respaldada por Facebook que tiene muy buena respuesta por parte de los usuarios.
Snapchat, for its part, has yet to implement an ad platform that allows advertisers to boost posts.
Conclusions
Snapchat is a newer platform and so the competition is less, which means it can be easier to gain a foothold. At the same time, its operation makes other users rush when viewing the content since they know that it will not last visible for long.
On the other hand, you must have an account that the average user profile has a very marked age range, so if your publications are aimed at a young audience, it can be a very good option.
Instagram, for its part, has a much higher number of users and a broader age range, so if you need to reach a more diverse audience, Instagram is the ideal option.
And what is more, Instagram allows you to store your publications and create a gallery that all your followers can see at any time, which can be an advantage for most brands and users.
Finally, both applications can be of great advantage to reach your potential customers through the power of the image, despite everything, each one has its strengths.
