Es cierto que ya se ha escrito mucho acerca de cómo crear concursos en Instagram o qué herramientas usar para poder hacer un seguimiento eficaz. En realidad, ya hemos hablado de esto antes en otros posts.
However, this time we intend to talk about what nobody or very few talk about before launching a contest on Instagram.
we will reveal to you 5 things to keep in mind before launching your first Instagram contest, if you don't expect it to end up being a failure.
A tip that we would have liked to have received before launching our first promotion on Instagram and with which we could possibly have achieved greater goals, investing less time and money.
Cómo evitar que tu primer concurso de Instagram be a real disappointment
Los 5 puntos de los que vamos a hablar a continuación son, desde nuestro punto de vista, los más cruciales a la hora de desarrollar una buena strategy de marketing. promotion on instagram.
They focus on our own experience and clearly define which aspects directly influenced the outcome of our first Instagram contest.
- previous promotion. One of the most important things if you want to dramatically increase participation in a contest is to build buzz about it. The more promotion you do before launch, the more members there will be. And when we talk about previous promotion, we are not referring to announcing the contest 1 or 2 days before its launch as we did: – /, we are talking about making the contest known to the entire community of instagramers and that takes time.
You should start at least 2 weeks before, even though the ideal would be 3 weeks to 1 month.
¿Y cómo deberías hacer la promoción? Pues al mismo tiempo de publicarlo en tu Web y en todos tus perfiles sociales, deberías publicar varios posts mencionando tu concurso en otros blogs relacionados.
You must also create a good poster about the contest and encourage all your followers to share it on their social profiles.
Another promotion technique would be to look for contest websites (we publish ours on the web portal of facesorteos.com) and send them yours. In conclusion, you can also resort to commercial promotion and invest a little money in creating a campaign to advertise your contest. - cross platforms. One of the mistakes we made in our first contest on instagram was to put as a necessary condition to participate, to register in the contest through a form in our fan page De Facebook.
Como era de esperar, muy pocas persons participaron con éxito en el concurso, básicamente debido a que cruzaron ambas plataformas. Dicho de otra forma, para registrarse era necesario entrar a Facebook, pero para formar parte había que hacerlo a través de Instagram. ¡Un verdadero caos!
So why did we do it like this? Simply, to be able to monitor the contest. The problem is that the only way to get statistics and data on the evolution of the contest was by registering the members through the happy form on Facebook.
Now there are much simpler ways to maintain comprehensive control of the contest without affecting the members.
Whichever you choose, don't make the same mistake we did. - make easy. If you want to have a significant number of members, try to keep the participation requirements as low as possible.
Based on our experience and comparing with other Instagram contests, two requirements would be enough to launch your first contest and they would be:- Post photos or videos. Always with PUBLIC profile.
- Etiqueta cada publicación con el hashtag del concurso. El hashtag debe ser único, no utilizado antes, relevante para el concurso y fácil de recordar.
With that it would be enough that the participations were valid and thus be able to maintain a minimum control of them. Apparently, more requirements can be added, such as: that it is mandatory to follow your profile or that of your brand, or that each publication is related to the theme of the contest.
- Contest vs Giveaway. Even though from the beginning of the article we have always referred to contests, you may be more interested in doing a giveaway on Instagram. And no, it is not the same. Each one has its peculiarities, its advantages and its disadvantages.
In a contest, the winner is chosen through a "jury" that determines which photo or video is the best of all. On the other hand, in a draw, all members have the same chances of winning, since luck is chosen.
Think about it before launching the promotion, identify what goals you intend to achieve through Instagram and based on that, choose one option or another. As an example, if you want high engagement at the cost of post quality, then you should run a giveaway.
But if you're looking to build a community dedicated to your brand, you might be better off running a contest.
Si buscas más información al respecto, puedes leer este interesante post from Mary Jardon. - Well defined contest rules. This is the last key to understand how to run a contest on instagram. It is also the most cumbersome and least liked part, but if you do not intend to have problems, the ideal is that you spend a little time. If you are not sure how to make them, you can hire an expert to write them for you.
Another alternative if you don't want to spend money is to use the contest rules on instagram of another account as a template and modify it to adapt it to your particular conditions.
Take your time and clarify all the important points, such as: start and end date and time of the contest, countries or regions to which it is limited (in case it is not open to everyone), winner selection system, awarding prizes or using member data.
Remember to always have free access to the document so that any member can read and download it.
In short, creating contests on Instagram is not easy or immediate. It takes time and dedication if you want to do well and achieve your goals.
We have already given you an idea of the 5 key things to consider before launching your first contest on Instagram. Now it's your turn to take the next step and make sure you don't make the same mistakes we did.
