Como ya sabéis, el uso de hashtags o etiquetas nos da una mayor visibilidad en Instagram y nos ayuda a facilitar que otros usuarios con intereses similares a los nuestros encuentren nuestras fotos. Por ello, es muy importante saber qué etiquetas nos pueden beneficiar más al momento de posicionar nuestra publicación.
A while ago we talked about this topic and how to use applications like Tags For Likes, which give us a list of the most popular hashtags according to the type of photo.
This time we would like to go one step further and go looking for the labels that best suit our photo specific.
¿Cuál es la clave para encontrar el hashtag correcto?
It is evident that there is no exact formula to find the perfect hashtags for each publication, these depend solely on the use that users make of them and this is something that can easily change. So It is essential to see how and what a hashtag is used for before using it. and keep a few things in mind.
1. Set your posts
The most important thing when tagging a photo is that nuestro hashtag establece el contents de nuestra fotografía as much as possible. This will make it easier for you to connect with users who have similar interests to yours and who regularly interact with and follow users who upload content related to those interests.
Forget about using tags basically because they are among the 100 most popular hashtags, this is not going well enough. Our advice is that you look at your photo carefully and think carefully about the labels that best fit it.
2. Connect with like-minded users
Although it is essential that hashtags are popular, it does not make sense to use very general tags such as #foto or #fotografia which, even when they have a very high number of tagged photos, do not provide any information about our photo. This means that they are not going to help us connect with quality followers who truly care about all of our posts.
Through the use of popular but specific tags, we manage to attract the attention of users who want content related to ours and generate continuous interaction with our profile, liking and commenting on our posts regularly and not punctually.
3. Research
A technique to discover new hashtags related to our content is notice that other tags use the other users in the same type of photo.
As an example, in the case of profiles that publish photos of abandoned places at the same time as the hashtags #abandoned or #abandonedplaces, others such as #urbex or #urbex_rebels are usually used. These can give even better results, since even though they have fewer tagged photos, they are more specific and more used by users who are passionate about this type of photography, which is, after all, what we are interested in reaching.
4. The number of hashtags
The appropriate number of hashtags per post is one of the most controversial topics.
Algunos datos revelan que un mayor uso de etiquetas (hasta 30) nos da mayor visibilidad y por tanto se reciben más interacciones en la publicación. Podemos decir que todo indica que esta afirmación es cierta, siempre que el uso de las etiquetas be correcto como hemos explicado antes.
On the other hand, many users complain about the excessive use of hashtags on Instagram, arguing that it will end up nullifying their usefulness.
It is true that photo lists - when we search for photos by hashtags - are usually saturated with photos that have nothing to do with the real meaning of the tag, which ends up subtracting all its value.
Por ello, un buen uso de los hashtags es esencial no solo para el positioning de tus fotos como Username, sino además para mejorar el funcionamiento de Instagram como social network.
